玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)1.3221.1-28.650.0860.0100.00.10.00.00006.0632.12180.37.58-17.4240.150.0000150.00.0
24Q3 (19)1.09-16.79-39.440.05-37.525.00.1-9.09-9.090004.59-24.89106.429.179.2650.130.0000150.0-21.05
24Q2 (18)1.31-29.573.150.08100.0100.00.11-8.330.00006.11183.9793.898.4030.15-3.050.0000150.0-21.05
24Q1 (17)1.860.54-11.850.040.00.00.1220.09.090002.15-0.5413.446.4519.3523.750.0000150.0-21.05
23Q4 (16)1.852.78-8.420.040.00.00.1-9.090.00002.16-2.79.195.41-11.559.190.000015-21.05-21.05
23Q3 (15)1.841.73-47.830.040.0-20.00.110.00.00002.22-29.4453.336.11-29.4491.670.0000190.0-13.64
23Q2 (14)1.27-39.81-61.40.040.0-20.00.110.0-21.430003.1566.14107.248.6666.14103.540.0000190.0-13.64
23Q1 (13)2.114.46-43.730.040.0-20.00.1110.0-8.330001.90-4.2742.185.215.3162.910.0000190.0-13.64
22Q4 (12)2.02-41.45-56.470.04-20.0-42.860.1-9.09-50.00001.9836.6331.264.9555.2714.850.000019-13.64-13.64
22Q3 (11)3.454.86-20.140.050.0-37.50.11-21.430.00001.45-4.64-21.743.19-25.0725.220.0000220.0-61.4
22Q2 (10)3.29-12.27-16.070.050.0-44.440.1416.6727.270001.5213.98-33.814.2632.9851.640.0000220.0-61.4
22Q1 (9)3.75-19.1816.10.05-28.57-16.670.12-40.09.090001.33-11.62-28.223.20-25.76-6.040.0000220.0-61.4
21Q4 (8)4.647.4157.290.07-12.5-22.220.281.825.260001.51-18.53-50.554.3169.28-33.080.000022-61.4-61.4
21Q3 (7)4.3210.291.150.08-11.1133.330.110.0-8.330001.85-19.34-30.252.55-9.26-52.040.0000570.0111.11
21Q2 (6)3.9221.3662.660.0950.050.00.110.0-8.330002.3023.6-7.782.81-17.6-43.640.0000570.0111.11
21Q1 (5)3.239.4917.880.06-33.3320.00.11-42.110.00001.86-39.111.83.41-47.12-15.170.0000570.0-63.69
20Q4 (4)2.9530.530.00.0950.00.00.1958.330.0000.03.0514.920.06.4421.30.00.0000.057111.110.0
20Q3 (3)2.26-6.220.00.060.00.00.120.00.0000.02.656.640.05.316.640.00.0000.0270.00.0
20Q2 (2)2.41-12.040.00.0620.00.00.129.090.0000.02.4936.430.04.9824.030.00.0000.027-82.80.0
20Q1 (1)2.740.00.00.050.00.00.110.00.000.00.01.820.00.04.010.00.00.000.00.01570.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)5.59-20.60.2566.670.432.38004.47109.97.6928.940.000150.0
2023 (9)7.04-43.730.15-21.050.42-10.64002.1340.295.9758.790.00015-21.05
2022 (8)12.51-22.350.19-36.670.47-12.96001.52-18.443.7612.080.00019-13.64
2021 (7)16.1155.650.315.380.540.0001.86-25.873.35-35.750.00022-61.4
2020 (6)10.3518.420.26-31.580.540.0002.51-42.225.22-15.560.00057111.11
2019 (5)8.74-53.110.38-39.680.54-15.62004.3528.646.1879.950.00027-82.8
2018 (4)18.64-56.00.63-33.680.64-7.25003.3850.73.43110.790.000157241.3
2017 (3)42.36-48.320.950.00.69-14.81002.2493.481.6364.820.00046-31.34
2016 (2)81.96-5.70.95-15.930.81-24.3001.16-10.850.99-19.730.00067-34.95
2015 (1)86.91-31.181.13-28.031.0711.46001.3001.2300.000103-0.96

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