- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 12.6 | 3.96 | 3.53 | 3.11 | -0.64 | 1.3 | 1.35 | 1.5 | 6.3 | 1.25 | -7.41 | -3.1 | 24.68 | -4.42 | -2.15 | 10.71 | -2.36 | 2.67 | 9.92 | -10.93 | -6.41 | 1611 | 0.0 | -3.07 |
| 24Q2 (19) | 12.12 | 3.15 | -1.86 | 3.13 | 2.29 | -1.26 | 1.33 | 7.26 | 7.26 | 1.35 | 1.5 | 1.5 | 25.83 | -0.84 | 0.61 | 10.97 | 3.98 | 9.29 | 11.14 | -1.59 | 3.43 | 1611 | 0.0 | -3.07 |
| 24Q1 (18) | 11.75 | -10.92 | -15.16 | 3.06 | -4.38 | -4.08 | 1.24 | -10.14 | 0.81 | 1.33 | 3.1 | -2.21 | 26.04 | 7.34 | 13.07 | 10.55 | 0.87 | 18.83 | 11.32 | 15.74 | 15.27 | 1611 | 0.0 | -3.07 |
| 23Q4 (17) | 13.19 | 8.38 | -12.82 | 3.2 | 4.23 | -8.05 | 1.38 | 8.66 | -4.17 | 1.29 | 0.0 | 2.38 | 24.26 | -3.83 | 5.48 | 10.46 | 0.26 | 9.93 | 9.78 | -7.73 | 17.44 | 1611 | -3.07 | -3.07 |
| 23Q3 (16) | 12.17 | -1.46 | -11.04 | 3.07 | -3.15 | -0.65 | 1.27 | 2.42 | -4.51 | 1.29 | -3.01 | -2.27 | 25.23 | -1.72 | 11.68 | 10.44 | 3.93 | 7.34 | 10.60 | -1.57 | 9.85 | 1662 | 0.0 | 11.69 |
| 23Q2 (15) | 12.35 | -10.83 | -4.26 | 3.17 | -0.63 | 0.63 | 1.24 | 0.81 | -0.8 | 1.33 | -2.21 | 3.1 | 25.67 | 11.44 | 5.12 | 10.04 | 13.06 | 3.62 | 10.77 | 9.67 | 7.69 | 1662 | 0.0 | 11.69 |
| 23Q1 (14) | 13.85 | -8.46 | 12.33 | 3.19 | -8.33 | 5.98 | 1.23 | -14.58 | -1.6 | 1.36 | 7.94 | 8.8 | 23.03 | 0.14 | -5.65 | 8.88 | -6.69 | -12.4 | 9.82 | 17.91 | -3.14 | 1662 | 0.0 | 11.69 |
| 22Q4 (13) | 15.13 | 10.6 | 5.0 | 3.48 | 12.62 | 2.05 | 1.44 | 8.27 | 7.46 | 1.26 | -4.55 | -2.33 | 23.00 | 1.83 | -2.8 | 9.52 | -2.11 | 2.35 | 8.33 | -13.69 | -6.97 | 1662 | 11.69 | 11.69 |
| 22Q3 (12) | 13.68 | 6.05 | 7.72 | 3.09 | -1.9 | 2.66 | 1.33 | 6.4 | 9.02 | 1.32 | 2.33 | 12.82 | 22.59 | -7.5 | -4.7 | 9.72 | 0.33 | 1.21 | 9.65 | -3.51 | 4.74 | 1488 | 0.0 | -8.03 |
| 22Q2 (11) | 12.9 | 4.62 | 5.65 | 3.15 | 4.65 | 6.78 | 1.25 | 0.0 | 5.04 | 1.29 | 3.2 | 10.26 | 24.42 | 0.03 | 1.07 | 9.69 | -4.42 | -0.58 | 10.00 | -1.36 | 4.36 | 1488 | 0.0 | -8.03 |
| 22Q1 (10) | 12.33 | -14.43 | 0.16 | 3.01 | -11.73 | 5.99 | 1.25 | -6.72 | 10.62 | 1.25 | -3.1 | -4.58 | 24.41 | 3.16 | 5.81 | 10.14 | 9.02 | 10.44 | 10.14 | 13.25 | -4.73 | 1488 | 0.0 | -8.03 |
| 21Q4 (9) | 14.41 | 13.46 | 5.34 | 3.41 | 13.29 | 2.4 | 1.34 | 9.84 | 8.94 | 1.29 | 10.26 | 21.7 | 23.66 | -0.15 | -2.79 | 9.30 | -3.2 | 3.42 | 8.95 | -2.83 | 15.53 | 1488 | -8.03 | -8.03 |
| 21Q3 (8) | 12.7 | 4.01 | 4.1 | 3.01 | 2.03 | 5.61 | 1.22 | 2.52 | 6.09 | 1.17 | 0.0 | 4.46 | 23.70 | -1.9 | 1.46 | 9.61 | -1.43 | 1.91 | 9.21 | -3.86 | 0.35 | 1618 | 0.0 | 2.34 |
| 21Q2 (7) | 12.21 | -0.81 | 12.74 | 2.95 | 3.87 | -3.28 | 1.19 | 5.31 | -20.13 | 1.17 | -10.69 | -15.83 | 24.16 | 4.72 | -14.21 | 9.75 | 6.17 | -29.16 | 9.58 | -9.96 | -25.34 | 1618 | 0.0 | 2.34 |
| 21Q1 (6) | 12.31 | -10.01 | 6.76 | 2.84 | -14.71 | -7.79 | 1.13 | -8.13 | -9.6 | 1.31 | 23.58 | -1.5 | 23.07 | -5.22 | -13.63 | 9.18 | 2.09 | -15.33 | 10.64 | 37.34 | -7.74 | 1618 | 0.0 | -4.66 |
| 20Q4 (5) | 13.68 | 12.13 | 2.4 | 3.33 | 16.84 | 6.73 | 1.23 | 6.96 | -26.79 | 1.06 | -5.36 | -4.5 | 24.34 | 4.2 | 4.23 | 8.99 | -4.61 | -28.5 | 7.75 | -15.6 | -6.74 | 1618 | 2.34 | -4.66 |
| 20Q3 (4) | 12.2 | 12.65 | 0.0 | 2.85 | -6.56 | 0.0 | 1.15 | -22.82 | 0.0 | 1.12 | -19.42 | 0.0 | 23.36 | -17.05 | 0.0 | 9.43 | -31.49 | 0.0 | 9.18 | -28.47 | 0.0 | 1581 | 0.0 | 0.0 |
| 20Q2 (3) | 10.83 | -6.07 | 0.0 | 3.05 | -0.97 | 0.0 | 1.49 | 19.2 | 0.0 | 1.39 | 4.51 | 0.0 | 28.16 | 5.43 | 0.0 | 13.76 | 26.9 | 0.0 | 12.83 | 11.27 | 0.0 | 1581 | -6.84 | 0.0 |
| 20Q1 (2) | 11.53 | -13.7 | 0.0 | 3.08 | -1.28 | 0.0 | 1.25 | -25.6 | 0.0 | 1.33 | 19.82 | 0.0 | 26.71 | 14.39 | 0.0 | 10.84 | -13.79 | 0.0 | 11.54 | 38.84 | 0.0 | 1697 | 0.0 | 0.0 |
| 19Q4 (1) | 13.36 | 0.0 | 0.0 | 3.12 | 0.0 | 0.0 | 1.68 | 0.0 | 0.0 | 1.11 | 0.0 | 0.0 | 23.35 | 0.0 | 0.0 | 12.57 | 0.0 | 0.0 | 8.31 | 0.0 | 0.0 | 1697 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 51.56 | -4.57 | 12.64 | -0.78 | 5.12 | -2.85 | 5.27 | 2.73 | 24.52 | 3.97 | 9.93 | 1.81 | 10.22 | 7.65 | 1662 | 0.0 |
| 2022 (9) | 54.03 | 4.63 | 12.74 | 4.26 | 5.27 | 7.99 | 5.13 | 3.85 | 23.58 | -0.36 | 9.75 | 3.21 | 9.49 | -0.75 | 1662 | 11.69 |
| 2021 (8) | 51.64 | 7.05 | 12.22 | -0.73 | 4.88 | -4.69 | 4.94 | 0.82 | 23.66 | -7.27 | 9.45 | -10.96 | 9.57 | -5.82 | 1488 | -8.03 |
| 2020 (7) | 48.24 | -4.15 | 12.31 | -0.65 | 5.12 | -6.4 | 4.9 | 2.94 | 25.52 | 3.66 | 10.61 | -2.34 | 10.16 | 7.4 | 1618 | 2.34 |
| 2019 (6) | 50.33 | -2.71 | 12.39 | 5.81 | 5.47 | -0.36 | 4.76 | -3.25 | 24.62 | 8.75 | 10.87 | 2.41 | 9.46 | -0.56 | 1581 | -6.84 |
| 2018 (5) | 51.73 | 4.57 | 11.71 | 8.43 | 5.49 | 3.0 | 4.92 | 15.49 | 22.64 | 3.69 | 10.61 | -1.5 | 9.51 | 10.45 | 1697 | 4.95 |
| 2017 (4) | 49.47 | 0.22 | 10.8 | 2.96 | 5.33 | -6.33 | 4.26 | 5.45 | 21.83 | 2.73 | 10.77 | -6.54 | 8.61 | 5.21 | 1617 | 5.48 |
| 2016 (3) | 49.36 | 0.98 | 10.49 | 4.69 | 5.69 | -1.9 | 4.04 | 5.21 | 21.25 | 3.67 | 11.53 | -2.85 | 8.18 | 4.19 | 1533 | -3.16 |
| 2015 (2) | 48.88 | -0.2 | 10.02 | 1.31 | 5.8 | 19.34 | 3.84 | -1.54 | 20.50 | 1.52 | 11.87 | 19.59 | 7.86 | -1.34 | 1583 | -2.94 |
| 2014 (1) | 48.98 | 7.15 | 9.89 | 8.8 | 4.86 | 6.58 | 3.9 | 0.78 | 20.19 | 0 | 9.92 | 0 | 7.96 | 0 | 1631 | 2.58 |
