- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 110.09 | -4.29 | -13.59 | 0.96 | 6.67 | 47.69 | 4.81 | -0.62 | 7.61 | 2.0 | 3.63 | 2.04 | 0.87 | 11.44 | 70.93 | 4.37 | 3.83 | 24.54 | 1.82 | 8.27 | 18.09 | 10124 | 0.0 | -1.2 |
| 24Q2 (19) | 115.02 | 5.24 | -5.61 | 0.9 | 38.46 | 40.62 | 4.84 | 6.84 | 9.75 | 1.93 | 14.2 | 0.0 | 0.78 | 31.56 | 48.99 | 4.21 | 1.52 | 16.28 | 1.68 | 8.51 | 5.95 | 10124 | 0.0 | -1.2 |
| 24Q1 (18) | 109.29 | -10.1 | 16.12 | 0.65 | -10.96 | 27.45 | 4.53 | 3.19 | 17.97 | 1.69 | -12.44 | -12.44 | 0.59 | -0.95 | 9.76 | 4.14 | 14.78 | 1.59 | 1.55 | -2.6 | -24.59 | 10124 | 0.0 | -1.2 |
| 23Q4 (17) | 121.57 | -4.58 | -30.91 | 0.73 | 12.31 | 2.82 | 4.39 | -1.79 | -6.0 | 1.93 | -1.53 | -20.25 | 0.60 | 17.7 | 48.83 | 3.61 | 2.93 | 36.07 | 1.59 | 3.2 | 15.44 | 10124 | -1.2 | -1.2 |
| 23Q3 (16) | 127.41 | 4.55 | -26.55 | 0.65 | 1.56 | -15.58 | 4.47 | 1.36 | -3.87 | 1.96 | 1.55 | 0.51 | 0.51 | -2.86 | 14.93 | 3.51 | -3.05 | 30.88 | 1.54 | -2.87 | 36.85 | 10247 | 0.0 | -7.57 |
| 23Q2 (15) | 121.86 | 29.47 | -20.77 | 0.64 | 25.49 | -14.67 | 4.41 | 14.84 | 2.8 | 1.93 | 0.0 | -2.03 | 0.53 | -3.08 | 7.7 | 3.62 | -11.3 | 29.74 | 1.58 | -22.76 | 23.65 | 10247 | 0.0 | -7.57 |
| 23Q1 (14) | 94.12 | -46.51 | -48.09 | 0.51 | -28.17 | -26.09 | 3.84 | -17.77 | -16.7 | 1.93 | -20.25 | -15.35 | 0.54 | 34.3 | 42.38 | 4.08 | 53.73 | 60.46 | 2.05 | 49.11 | 63.07 | 10247 | 0.0 | -7.57 |
| 22Q4 (13) | 175.97 | 1.44 | -10.71 | 0.71 | -7.79 | -6.58 | 4.67 | 0.43 | 2.19 | 2.42 | 24.1 | -10.37 | 0.40 | -9.1 | 4.62 | 2.65 | -1.0 | 14.44 | 1.38 | 22.34 | 0.38 | 10247 | -7.57 | -7.57 |
| 22Q3 (12) | 173.47 | 12.79 | -7.47 | 0.77 | 2.67 | 10.0 | 4.65 | 8.39 | 4.03 | 1.95 | -1.02 | -46.13 | 0.44 | -8.97 | 18.88 | 2.68 | -3.9 | 12.42 | 1.12 | -12.24 | -41.79 | 11086 | 0.0 | 9.84 |
| 22Q2 (11) | 153.8 | -15.17 | -2.38 | 0.75 | 8.7 | 1.35 | 4.29 | -6.94 | 13.79 | 1.97 | -13.6 | -30.63 | 0.49 | 28.14 | 3.82 | 2.79 | 9.7 | 16.57 | 1.28 | 1.86 | -28.94 | 11086 | 0.0 | 9.84 |
| 22Q1 (10) | 181.31 | -8.0 | 57.5 | 0.69 | -9.21 | 4.55 | 4.61 | 0.88 | 49.68 | 2.28 | -15.56 | -57.3 | 0.38 | -1.32 | -33.62 | 2.54 | 9.64 | -4.97 | 1.26 | -8.22 | -72.89 | 11086 | 0.0 | 9.84 |
| 21Q4 (9) | 197.07 | 5.12 | 64.39 | 0.76 | 8.57 | 26.67 | 4.57 | 2.24 | 34.02 | 2.7 | -25.41 | -27.81 | 0.39 | 3.28 | -22.95 | 2.32 | -2.74 | -18.48 | 1.37 | -29.05 | -56.08 | 11086 | 9.84 | 9.84 |
| 21Q3 (8) | 187.47 | 18.99 | 63.32 | 0.7 | -5.41 | 12.9 | 4.47 | 18.57 | 39.25 | 3.62 | 27.46 | 41.96 | 0.37 | -20.5 | -30.87 | 2.38 | -0.36 | -14.73 | 1.93 | 7.12 | -13.08 | 10093 | 0.0 | -13.87 |
| 21Q2 (7) | 157.55 | 36.86 | 64.27 | 0.74 | 12.12 | 37.04 | 3.77 | 22.4 | 37.09 | 2.84 | -46.82 | 13.6 | 0.47 | -18.07 | -16.58 | 2.39 | -10.56 | -16.54 | 1.80 | -61.14 | -30.84 | 10093 | 0.0 | -13.87 |
| 21Q1 (6) | 115.12 | -3.97 | 37.9 | 0.66 | 10.0 | 17.86 | 3.08 | -9.68 | 24.19 | 5.34 | 42.78 | 233.75 | 0.57 | 14.55 | -14.54 | 2.68 | -5.94 | -9.94 | 4.64 | 48.68 | 142.02 | 10093 | 0.0 | -0.19 |
| 20Q4 (5) | 119.88 | 4.43 | 23.23 | 0.6 | -3.23 | -14.29 | 3.41 | 6.23 | 14.05 | 3.74 | 46.67 | 123.95 | 0.50 | -7.33 | -30.44 | 2.84 | 1.72 | -7.45 | 3.12 | 40.44 | 81.73 | 10093 | -13.87 | -0.19 |
| 20Q3 (4) | 114.79 | 19.69 | 0.0 | 0.62 | 14.81 | 0.0 | 3.21 | 16.73 | 0.0 | 2.55 | 2.0 | 0.0 | 0.54 | -4.07 | 0.0 | 2.80 | -2.47 | 0.0 | 2.22 | -14.78 | 0.0 | 11718 | 0.0 | 0.0 |
| 20Q2 (3) | 95.91 | 14.89 | 0.0 | 0.54 | -3.57 | 0.0 | 2.75 | 10.89 | 0.0 | 2.5 | 56.25 | 0.0 | 0.56 | -16.07 | 0.0 | 2.87 | -3.48 | 0.0 | 2.61 | 36.0 | 0.0 | 11718 | 15.88 | 0.0 |
| 20Q1 (2) | 83.48 | -14.19 | 0.0 | 0.56 | -20.0 | 0.0 | 2.48 | -17.06 | 0.0 | 1.6 | -4.19 | 0.0 | 0.67 | -6.78 | 0.0 | 2.97 | -3.35 | 0.0 | 1.92 | 11.65 | 0.0 | 10112 | 0.0 | 0.0 |
| 19Q4 (1) | 97.28 | 0.0 | 0.0 | 0.7 | 0.0 | 0.0 | 2.99 | 0.0 | 0.0 | 1.67 | 0.0 | 0.0 | 0.72 | 0.0 | 0.0 | 3.07 | 0.0 | 0.0 | 1.72 | 0.0 | 0.0 | 10112 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 464.96 | -32.08 | 2.53 | -13.36 | 17.1 | -6.15 | 7.74 | -10.31 | 0.54 | 27.56 | 3.68 | 38.18 | 1.66 | 32.04 | 10247 | 0.0 |
| 2022 (9) | 684.55 | 4.16 | 2.92 | 2.46 | 18.22 | 14.74 | 8.63 | -40.48 | 0.43 | -1.64 | 2.66 | 10.15 | 1.26 | -42.86 | 10247 | -7.57 |
| 2021 (8) | 657.2 | 58.72 | 2.85 | 22.32 | 15.88 | 34.01 | 14.5 | 39.69 | 0.43 | -22.94 | 2.42 | -15.57 | 2.21 | -11.99 | 11086 | 9.84 |
| 2020 (7) | 414.06 | 9.23 | 2.33 | -16.79 | 11.85 | 8.62 | 10.38 | 61.18 | 0.56 | -23.82 | 2.86 | -0.57 | 2.51 | 47.56 | 10093 | -13.87 |
| 2019 (6) | 379.06 | 23.74 | 2.8 | -8.79 | 10.91 | 18.2 | 6.44 | 1.74 | 0.74 | -26.29 | 2.88 | -4.47 | 1.70 | -17.78 | 11718 | 15.88 |
| 2018 (5) | 306.34 | 16.35 | 3.07 | -8.63 | 9.23 | 9.23 | 6.33 | 29.18 | 1.00 | -21.47 | 3.01 | -6.12 | 2.07 | 11.03 | 10112 | 13.24 |
| 2017 (4) | 263.3 | -12.37 | 3.36 | 18.73 | 8.45 | 8.19 | 4.9 | 0.2 | 1.28 | 35.48 | 3.21 | 23.46 | 1.86 | 14.35 | 8930 | -3.06 |
| 2016 (3) | 300.46 | -0.33 | 2.83 | 21.46 | 7.81 | -9.29 | 4.89 | 0.41 | 0.94 | 21.86 | 2.60 | -8.99 | 1.63 | 0.74 | 9212 | -8.84 |
| 2015 (2) | 301.45 | -11.24 | 2.33 | 0.43 | 8.61 | -9.84 | 4.87 | 4.73 | 0.77 | 13.15 | 2.86 | 1.57 | 1.62 | 17.99 | 10105 | -1.93 |
| 2014 (1) | 339.62 | -17.66 | 2.32 | -27.73 | 9.55 | 8.15 | 4.65 | 4.49 | 0.68 | 0 | 2.81 | 0 | 1.37 | 0 | 10304 | 7.03 |
