- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 259.67 | -15.45 | -11.1 | 7.94 | -8.53 | -12.07 | 5.22 | -11.97 | 29.85 | 10.35 | -11.31 | -8.97 | 3.06 | 8.19 | -1.09 | 2.01 | 4.12 | 46.07 | 3.99 | 4.9 | 2.4 | 11686 | 0.0 | 0.26 |
| 24Q2 (19) | 307.13 | 20.04 | 15.35 | 8.68 | 17.46 | 9.73 | 5.93 | 16.73 | 43.93 | 11.67 | 10.83 | 18.84 | 2.83 | -2.16 | -4.86 | 1.93 | -2.76 | 24.78 | 3.80 | -7.68 | 3.03 | 11686 | 0.0 | 0.26 |
| 24Q1 (18) | 255.85 | -13.81 | 1.26 | 7.39 | -15.64 | 4.67 | 5.08 | 16.78 | 31.27 | 10.53 | 4.99 | 19.12 | 2.89 | -2.12 | 3.37 | 1.99 | 35.5 | 29.63 | 4.12 | 21.81 | 17.63 | 11686 | 0.0 | 0.26 |
| 23Q4 (17) | 296.85 | 1.63 | 2.03 | 8.76 | -2.99 | -3.52 | 4.35 | 8.21 | 2.59 | 10.03 | -11.79 | -4.66 | 2.95 | -4.54 | -5.44 | 1.47 | 6.48 | 0.56 | 3.38 | -13.2 | -6.55 | 11686 | 0.26 | 0.26 |
| 23Q3 (16) | 292.1 | 9.7 | 10.1 | 9.03 | 14.16 | 27.36 | 4.02 | -2.43 | 1.01 | 11.37 | 15.78 | 18.07 | 3.09 | 4.06 | 15.68 | 1.38 | -11.06 | -8.26 | 3.89 | 5.55 | 7.24 | 11656 | 0.0 | -1.5 |
| 23Q2 (15) | 266.27 | 5.39 | 31.97 | 7.91 | 12.04 | 11.88 | 4.12 | 6.46 | 22.62 | 9.82 | 11.09 | 20.34 | 2.97 | 6.31 | -15.22 | 1.55 | 1.02 | -7.09 | 3.69 | 5.41 | -8.81 | 11656 | 0.0 | -1.5 |
| 23Q1 (14) | 252.66 | -13.16 | 29.86 | 7.06 | -22.25 | 5.37 | 3.87 | -8.73 | 16.92 | 8.84 | -15.97 | 17.55 | 2.79 | -10.46 | -18.86 | 1.53 | 5.11 | -9.97 | 3.50 | -3.23 | -9.48 | 11656 | 0.0 | -1.5 |
| 22Q4 (13) | 290.95 | 9.66 | 52.71 | 9.08 | 28.07 | 32.75 | 4.24 | 6.53 | 32.92 | 10.52 | 9.24 | 43.32 | 3.12 | 16.78 | -13.07 | 1.46 | -2.86 | -12.96 | 3.62 | -0.39 | -6.14 | 11656 | -1.5 | -1.5 |
| 22Q3 (12) | 265.31 | 31.5 | 53.09 | 7.09 | 0.28 | 3.05 | 3.98 | 18.45 | 49.62 | 9.63 | 18.01 | 33.38 | 2.67 | -23.74 | -32.69 | 1.50 | -9.92 | -2.27 | 3.63 | -10.25 | -12.88 | 11834 | 0.0 | -1.0 |
| 22Q2 (11) | 201.76 | 3.7 | 30.14 | 7.07 | 5.52 | 19.83 | 3.36 | 1.51 | 21.74 | 8.16 | 8.51 | 17.75 | 3.50 | 1.76 | -7.92 | 1.67 | -2.11 | -6.46 | 4.04 | 4.64 | -9.52 | 11834 | 0.0 | -1.0 |
| 22Q1 (10) | 194.56 | 2.12 | 26.8 | 6.7 | -2.05 | 34.0 | 3.31 | 3.76 | 28.29 | 7.52 | 2.45 | 15.16 | 3.44 | -4.08 | 5.68 | 1.70 | 1.61 | 1.18 | 3.87 | 0.33 | -9.18 | 11834 | 0.0 | -1.0 |
| 21Q4 (9) | 190.53 | 9.94 | 11.45 | 6.84 | -0.58 | 20.0 | 3.19 | 19.92 | 27.6 | 7.34 | 1.66 | 11.38 | 3.59 | -9.57 | 7.67 | 1.67 | 9.08 | 14.49 | 3.85 | -7.53 | -0.07 | 11834 | -1.0 | -1.0 |
| 21Q3 (8) | 173.3 | 11.78 | 1.3 | 6.88 | 16.61 | 52.21 | 2.66 | -3.62 | 1.53 | 7.22 | 4.18 | 10.23 | 3.97 | 4.32 | 50.26 | 1.53 | -13.78 | 0.23 | 4.17 | -6.8 | 8.82 | 11953 | 0.0 | 6.86 |
| 21Q2 (7) | 155.03 | 1.04 | 2.81 | 5.9 | 18.0 | 22.15 | 2.76 | 6.98 | 14.52 | 6.93 | 6.13 | 3.9 | 3.81 | 16.79 | 18.82 | 1.78 | 5.88 | 11.4 | 4.47 | 5.04 | 1.06 | 11953 | 0.0 | 6.86 |
| 21Q1 (6) | 153.44 | -10.24 | 14.8 | 5.0 | -12.28 | 28.87 | 2.58 | 3.2 | 3.61 | 6.53 | -0.91 | 12.01 | 3.26 | -2.27 | 12.25 | 1.68 | 14.98 | -9.74 | 4.26 | 10.4 | -2.43 | 11953 | 0.0 | 20.59 |
| 20Q4 (5) | 170.95 | -0.08 | 6.46 | 5.7 | 26.11 | 4.78 | 2.5 | -4.58 | -4.94 | 6.59 | 0.61 | 6.98 | 3.33 | 26.2 | -1.58 | 1.46 | -4.51 | -10.71 | 3.85 | 0.69 | 0.49 | 11953 | 6.86 | 20.59 |
| 20Q3 (4) | 171.08 | 13.45 | 0.0 | 4.52 | -6.42 | 0.0 | 2.62 | 8.71 | 0.0 | 6.55 | -1.8 | 0.0 | 2.64 | -17.51 | 0.0 | 1.53 | -4.17 | 0.0 | 3.83 | -13.44 | 0.0 | 11186 | 0.0 | 0.0 |
| 20Q2 (3) | 150.8 | 12.82 | 0.0 | 4.83 | 24.48 | 0.0 | 2.41 | -3.21 | 0.0 | 6.67 | 14.41 | 0.0 | 3.20 | 10.34 | 0.0 | 1.60 | -14.21 | 0.0 | 4.42 | 1.4 | 0.0 | 11186 | 12.85 | 0.0 |
| 20Q1 (2) | 133.66 | -16.76 | 0.0 | 3.88 | -28.68 | 0.0 | 2.49 | -5.32 | 0.0 | 5.83 | -5.36 | 0.0 | 2.90 | -14.31 | 0.0 | 1.86 | 13.75 | 0.0 | 4.36 | 13.7 | 0.0 | 9912 | 0.0 | 0.0 |
| 19Q4 (1) | 160.58 | 0.0 | 0.0 | 5.44 | 0.0 | 0.0 | 2.63 | 0.0 | 0.0 | 6.16 | 0.0 | 0.0 | 3.39 | 0.0 | 0.0 | 1.64 | 0.0 | 0.0 | 3.84 | 0.0 | 0.0 | 9912 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1107.88 | 16.3 | 32.77 | 9.45 | 16.36 | 9.87 | 40.07 | 11.8 | 2.96 | -5.89 | 1.48 | -5.53 | 3.62 | -3.87 | 11656 | 0.0 |
| 2022 (9) | 952.57 | 41.69 | 29.94 | 21.61 | 14.89 | 33.07 | 35.84 | 27.91 | 3.14 | -14.17 | 1.56 | -6.09 | 3.76 | -9.73 | 11656 | -1.5 |
| 2021 (8) | 672.3 | 7.31 | 24.62 | 30.06 | 11.19 | 11.57 | 28.02 | 9.28 | 3.66 | 21.2 | 1.66 | 3.96 | 4.17 | 1.84 | 11834 | -1.0 |
| 2020 (7) | 626.49 | 0.66 | 18.93 | -1.15 | 10.03 | -4.39 | 25.64 | 1.42 | 3.02 | -1.79 | 1.60 | -5.01 | 4.09 | 0.76 | 11953 | 6.86 |
| 2019 (6) | 622.4 | 11.04 | 19.15 | 1.11 | 10.49 | 4.27 | 25.28 | 15.07 | 3.08 | -8.95 | 1.69 | -6.1 | 4.06 | 3.62 | 11186 | 12.85 |
| 2018 (5) | 560.5 | -1.48 | 18.94 | -4.2 | 10.06 | 3.71 | 21.97 | 3.83 | 3.38 | -2.76 | 1.79 | 5.27 | 3.92 | 5.38 | 9912 | 4.47 |
| 2017 (4) | 568.9 | 7.79 | 19.77 | 16.29 | 9.7 | 3.74 | 21.16 | 5.59 | 3.48 | 7.89 | 1.71 | -3.75 | 3.72 | -2.04 | 9488 | 4.68 |
| 2016 (3) | 527.79 | 1.14 | 17.0 | 4.94 | 9.35 | 1.85 | 20.04 | -2.0 | 3.22 | 3.75 | 1.77 | 0.7 | 3.80 | -3.11 | 9064 | -15.76 |
| 2015 (2) | 521.83 | 29.4 | 16.2 | 28.57 | 9.18 | 14.04 | 20.45 | 24.17 | 3.10 | -0.64 | 1.76 | -11.87 | 3.92 | -4.05 | 10760 | 3.71 |
| 2014 (1) | 403.27 | 10.02 | 12.6 | -1.1 | 8.05 | 37.61 | 16.47 | 6.26 | 3.12 | 0 | 2.00 | 0 | 4.08 | 0 | 10375 | 15.3 |
