玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)11.74.468.940.45-8.1612.50.6512.0714.040.825.05.263.85-12.093.275.567.284.686.8419.66-3.37000
24Q3 (19)11.2-0.4421.870.492.0844.120.581.759.430.643.231.594.382.5418.255.182.21-10.215.713.69-16.64000
24Q2 (18)11.2534.0911.060.4850.037.140.571.793.640.62-3.126.94.2711.8723.495.07-24.09-6.685.51-27.75-3.75000
24Q1 (17)8.39-21.88-22.10.32-20.0-11.110.56-1.751.820.64-15.7918.523.812.4114.16.6725.7630.77.637.852.14000
23Q4 (16)10.7416.87-14.560.417.652.560.577.551.790.7620.6326.673.720.6720.045.31-7.9719.137.083.2248.25000
23Q3 (15)9.19-9.28-31.570.34-2.86-17.070.53-3.64-5.360.638.620.03.707.0821.195.776.2238.316.8619.7346.14000
23Q2 (14)10.13-5.94-19.280.35-2.78-10.260.550.0-1.790.587.413.573.463.3611.185.436.3221.685.7314.1928.31000
23Q1 (13)10.77-14.32-4.440.36-7.690.00.55-1.791.850.54-10.0-3.573.347.744.645.1114.636.585.015.040.91000
22Q4 (12)12.57-6.40.00.39-4.88-4.880.560.01.820.6-4.76-7.693.101.63-4.884.466.841.824.771.75-7.69000
22Q3 (11)13.437.0127.060.415.13-2.380.560.019.150.6312.58.623.05-1.76-23.174.17-6.55-6.224.695.13-14.51000
22Q2 (10)12.5511.3612.250.398.33-13.330.563.714.290.560.0-11.113.11-2.72-22.794.46-6.871.814.46-10.2-20.81000
22Q1 (9)11.27-10.34-9.190.36-12.2-12.20.54-1.823.850.56-13.85-5.083.19-2.07-3.314.799.5114.354.97-3.914.52000
21Q4 (8)12.5718.92-8.250.41-2.38-8.890.5517.02-5.170.6512.0716.073.26-17.91-0.74.38-1.63.355.17-5.7626.51000
21Q3 (7)10.57-5.46-23.180.42-6.672.440.47-4.08-4.080.58-7.94-13.433.97-1.2833.354.451.4524.875.49-2.6212.69000
21Q2 (6)11.18-9.91-23.060.459.7632.350.49-5.77-2.00.636.7810.534.0321.8372.014.384.627.365.6418.5343.64000
21Q1 (5)12.41-9.42-2.130.41-8.8920.590.52-10.34-3.70.595.367.273.300.5823.214.19-1.03-1.614.7516.319.61000
20Q4 (4)13.7-0.440.00.459.760.00.5818.370.00.56-16.420.03.2810.240.04.2318.890.04.09-16.050.0000.0
20Q3 (3)13.76-5.30.00.4120.590.00.49-2.00.00.6717.540.02.9827.340.03.563.480.04.8724.120.0000.0
20Q2 (2)14.5314.590.00.340.00.00.5-7.410.00.573.640.02.34-12.730.03.44-19.20.03.92-9.560.0000.0
20Q1 (1)12.680.00.00.340.00.00.540.00.00.550.00.02.680.00.04.260.00.04.340.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)42.544.211.7520.692.367.272.717.544.1115.815.552.946.373.1900
2023 (9)40.82-18.081.45-5.842.2-0.92.527.233.5514.945.3920.976.1730.900
2022 (8)49.836.611.54-9.412.228.822.35-4.473.09-15.034.462.084.72-10.400
2021 (7)46.74-14.491.711.112.04-3.322.464.243.6429.944.3613.075.2621.900
2020 (6)54.6623.331.5311.682.1131.872.3623.562.80-9.453.866.934.320.1900
2019 (5)44.324.331.373.011.683.911.919.773.09-1.273.6176.274.315.2100
2018 (4)42.485.251.3315.650.873.571.74-0.573.139.882.05-1.64.10-5.531260.0
2017 (3)40.3610.121.15-14.180.84-5.621.75-5.412.85-22.072.08-14.294.34-14.11260.0
2016 (2)36.653.411.3436.730.892.31.85-1.073.6632.222.43-1.085.05-4.341260.0
2015 (1)35.4431.70.9863.330.8733.851.8722.222.7702.4505.2801260.0

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