- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 2.49 | -9.45 | 4.62 | 0.19 | -5.0 | -13.64 | 0.32 | 14.29 | 33.33 | 0.11 | 10.0 | 22.22 | 7.63 | 4.92 | -17.45 | 12.85 | 26.22 | 27.44 | 4.42 | 21.49 | 16.82 | 324 | 0.0 | 0.0 |
| 24Q3 (19) | 2.75 | 3.38 | -16.67 | 0.2 | -4.76 | -9.09 | 0.28 | -9.68 | -9.68 | 0.1 | 0.0 | 0.0 | 7.27 | -7.88 | 9.09 | 10.18 | -12.63 | 8.39 | 3.64 | -3.27 | 20.0 | 324 | 0.0 | 6.93 |
| 24Q2 (18) | 2.66 | 15.65 | 0.0 | 0.21 | 10.53 | -8.7 | 0.31 | 3.33 | 6.9 | 0.1 | 0.0 | -9.09 | 7.89 | -4.43 | -8.7 | 11.65 | -10.65 | 6.9 | 3.76 | -13.53 | -9.09 | 324 | 0.0 | 6.93 |
| 24Q1 (17) | 2.3 | -3.36 | -6.88 | 0.19 | -13.64 | -5.0 | 0.3 | 25.0 | 11.11 | 0.1 | 11.11 | -16.67 | 8.26 | -10.63 | 2.02 | 13.04 | 29.35 | 19.32 | 4.35 | 14.98 | -10.51 | 324 | 0.0 | 6.93 |
| 23Q4 (16) | 2.38 | -27.88 | 1.28 | 0.22 | 0.0 | 4.76 | 0.24 | -22.58 | 0.0 | 0.09 | -10.0 | -25.0 | 9.24 | 38.66 | 3.44 | 10.08 | 7.35 | -1.26 | 3.78 | 24.79 | -25.95 | 324 | 6.93 | 6.93 |
| 23Q3 (15) | 3.3 | 24.06 | 38.66 | 0.22 | -4.35 | -4.35 | 0.31 | 6.9 | 10.71 | 0.1 | -9.09 | -16.67 | 6.67 | -22.9 | -31.01 | 9.39 | -13.83 | -20.15 | 3.03 | -26.72 | -39.9 | 303 | 0.0 | -5.02 |
| 23Q2 (14) | 2.66 | 7.69 | -5.67 | 0.23 | 15.0 | -11.54 | 0.29 | 7.41 | 3.57 | 0.11 | -8.33 | -8.33 | 8.65 | 6.79 | -6.22 | 10.90 | -0.26 | 9.8 | 4.14 | -14.88 | -2.82 | 303 | 0.0 | -5.02 |
| 23Q1 (13) | 2.47 | 5.11 | -31.01 | 0.2 | -4.76 | -28.57 | 0.27 | 12.5 | -15.62 | 0.12 | 0.0 | 0.0 | 8.10 | -9.39 | 3.53 | 10.93 | 7.03 | 22.29 | 4.86 | -4.86 | 44.94 | 303 | 0.0 | -5.02 |
| 22Q4 (12) | 2.35 | -1.26 | -30.06 | 0.21 | -8.7 | -32.26 | 0.24 | -14.29 | -25.0 | 0.12 | 0.0 | 0.0 | 8.94 | -7.53 | -3.14 | 10.21 | -13.19 | 7.23 | 5.11 | 1.28 | 42.98 | 303 | -5.02 | -5.02 |
| 22Q3 (11) | 2.38 | -15.6 | -30.21 | 0.23 | -11.54 | -17.86 | 0.28 | 0.0 | -6.67 | 0.12 | 0.0 | 9.09 | 9.66 | 4.82 | 17.69 | 11.76 | 18.49 | 33.73 | 5.04 | 18.49 | 56.3 | 319 | 0.0 | -11.39 |
| 22Q2 (10) | 2.82 | -21.23 | -26.18 | 0.26 | -7.14 | 0.0 | 0.28 | -12.5 | 0.0 | 0.12 | 0.0 | 0.0 | 9.22 | 17.88 | 35.46 | 9.93 | 11.08 | 35.46 | 4.26 | 26.95 | 35.46 | 319 | 0.0 | -11.39 |
| 22Q1 (9) | 3.58 | 6.55 | 16.99 | 0.28 | -9.68 | 7.69 | 0.32 | 0.0 | 10.34 | 0.12 | 0.0 | 33.33 | 7.82 | -15.23 | -7.95 | 8.94 | -6.15 | -5.68 | 3.35 | -6.15 | 13.97 | 319 | 0.0 | -11.39 |
| 21Q4 (8) | 3.36 | -1.47 | 14.68 | 0.31 | 10.71 | 19.23 | 0.32 | 6.67 | 18.52 | 0.12 | 9.09 | 100.0 | 9.23 | 12.36 | 3.97 | 9.52 | 8.25 | 3.35 | 3.57 | 10.71 | 74.4 | 319 | -11.39 | -11.39 |
| 21Q3 (7) | 3.41 | -10.73 | 12.54 | 0.28 | 7.69 | 12.0 | 0.3 | 7.14 | 20.0 | 0.11 | -8.33 | 120.0 | 8.21 | 20.64 | -0.48 | 8.80 | 20.03 | 6.63 | 3.23 | 2.69 | 95.48 | 360 | 0.0 | 0.84 |
| 21Q2 (6) | 3.82 | 24.84 | 40.44 | 0.26 | 0.0 | 18.18 | 0.28 | -3.45 | 7.69 | 0.12 | 33.33 | 140.0 | 6.81 | -19.9 | -15.85 | 7.33 | -22.66 | -23.32 | 3.14 | 6.81 | 70.89 | 360 | 0.0 | 0.84 |
| 21Q1 (5) | 3.06 | 4.44 | 34.21 | 0.26 | 0.0 | 18.18 | 0.29 | 7.41 | 20.83 | 0.09 | 50.0 | 80.0 | 8.50 | -4.25 | -11.94 | 9.48 | 2.84 | -9.97 | 2.94 | 43.63 | 34.12 | 360 | 0.0 | 10.77 |
| 20Q4 (4) | 2.93 | -3.3 | 0.0 | 0.26 | 4.0 | 0.0 | 0.27 | 8.0 | 0.0 | 0.06 | 20.0 | 0.0 | 8.87 | 7.55 | 0.0 | 9.22 | 11.69 | 0.0 | 2.05 | 24.1 | 0.0 | 360 | 0.84 | 0.0 |
| 20Q3 (3) | 3.03 | 11.4 | 0.0 | 0.25 | 13.64 | 0.0 | 0.25 | -3.85 | 0.0 | 0.05 | 0.0 | 0.0 | 8.25 | 2.01 | 0.0 | 8.25 | -13.68 | 0.0 | 1.65 | -10.23 | 0.0 | 357 | 0.0 | 0.0 |
| 20Q2 (2) | 2.72 | 19.3 | 0.0 | 0.22 | 0.0 | 0.0 | 0.26 | 8.33 | 0.0 | 0.05 | 0.0 | 0.0 | 8.09 | -16.18 | 0.0 | 9.56 | -9.19 | 0.0 | 1.84 | -16.18 | 0.0 | 357 | 9.85 | 0.0 |
| 20Q1 (1) | 2.28 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 9.65 | 0.0 | 0.0 | 10.53 | 0.0 | 0.0 | 2.19 | 0.0 | 0.0 | 325 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 10.2 | -5.64 | 0.79 | -9.2 | 1.22 | 9.91 | 0.41 | -2.38 | 7.75 | -3.76 | 11.96 | 16.48 | 4.02 | 3.46 | 324 | 0.0 |
| 2023 (9) | 10.81 | -2.96 | 0.87 | -10.31 | 1.11 | 0.0 | 0.42 | -14.29 | 8.05 | -7.57 | 10.27 | 3.05 | 3.89 | -11.67 | 324 | 6.93 |
| 2022 (8) | 11.14 | -18.39 | 0.97 | -12.61 | 1.11 | -6.72 | 0.49 | 8.89 | 8.71 | 7.08 | 9.96 | 14.29 | 4.40 | 33.42 | 303 | -5.02 |
| 2021 (7) | 13.65 | 24.43 | 1.11 | 15.62 | 1.19 | 16.67 | 0.45 | 114.29 | 8.13 | -7.08 | 8.72 | -6.24 | 3.30 | 72.21 | 319 | -11.39 |
| 2020 (6) | 10.97 | 19.24 | 0.96 | -1.03 | 1.02 | 7.37 | 0.21 | -4.55 | 8.75 | -17.0 | 9.30 | -9.96 | 1.91 | -19.95 | 360 | 0.84 |
| 2019 (5) | 9.2 | -2.23 | 0.97 | 3.19 | 0.95 | 9.2 | 0.22 | -29.03 | 10.54 | 5.55 | 10.33 | 11.69 | 2.39 | -27.41 | 357 | 9.85 |
| 2018 (4) | 9.41 | 11.23 | 0.94 | 14.63 | 0.87 | 26.09 | 0.31 | -11.43 | 9.99 | 3.06 | 9.25 | 13.36 | 3.29 | -20.37 | 325 | -0.61 |
| 2017 (3) | 8.46 | -11.6 | 0.82 | -12.77 | 0.69 | -2.82 | 0.35 | 52.17 | 9.69 | -1.32 | 8.16 | 9.93 | 4.14 | 72.14 | 327 | 2.19 |
| 2016 (2) | 9.57 | -2.35 | 0.94 | -5.05 | 0.71 | -13.41 | 0.23 | 155.56 | 9.82 | -2.77 | 7.42 | -11.33 | 2.40 | 161.7 | 320 | -10.61 |
| 2015 (1) | 9.8 | 10.99 | 0.99 | 3.12 | 0.82 | 17.14 | 0.09 | 12.5 | 10.10 | 0 | 8.37 | 0 | 0.92 | 0 | 358 | -19.0 |
