玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)2.753.38-16.670.2-4.76-9.090.28-9.68-9.680.10.00.07.27-7.889.0910.18-12.638.393.64-3.2720.03240.06.93
24Q2 (19)2.6615.650.00.2110.53-8.70.313.336.90.10.0-9.097.89-4.43-8.711.65-10.656.93.76-13.53-9.093240.06.93
24Q1 (18)2.3-3.36-6.880.19-13.64-5.00.325.011.110.111.11-16.678.26-10.632.0213.0429.3519.324.3514.98-10.513240.06.93
23Q4 (17)2.38-27.881.280.220.04.760.24-22.580.00.09-10.0-25.09.2438.663.4410.087.35-1.263.7824.79-25.953246.936.93
23Q3 (16)3.324.0638.660.22-4.35-4.350.316.910.710.1-9.09-16.676.67-22.9-31.019.39-13.83-20.153.03-26.72-39.93030.0-5.02
23Q2 (15)2.667.69-5.670.2315.0-11.540.297.413.570.11-8.33-8.338.656.79-6.2210.90-0.269.84.14-14.88-2.823030.0-5.02
23Q1 (14)2.475.11-31.010.2-4.76-28.570.2712.5-15.620.120.00.08.10-9.393.5310.937.0322.294.86-4.8644.943030.0-5.02
22Q4 (13)2.35-1.26-30.060.21-8.7-32.260.24-14.29-25.00.120.00.08.94-7.53-3.1410.21-13.197.235.111.2842.98303-5.02-5.02
22Q3 (12)2.38-15.6-30.210.23-11.54-17.860.280.0-6.670.120.09.099.664.8217.6911.7618.4933.735.0418.4956.33190.0-11.39
22Q2 (11)2.82-21.23-26.180.26-7.140.00.28-12.50.00.120.00.09.2217.8835.469.9311.0835.464.2626.9535.463190.0-11.39
22Q1 (10)3.586.5516.990.28-9.687.690.320.010.340.120.033.337.82-15.23-7.958.94-6.15-5.683.35-6.1513.973190.0-11.39
21Q4 (9)3.36-1.4714.680.3110.7119.230.326.6718.520.129.09100.09.2312.363.979.528.253.353.5710.7174.4319-11.39-11.39
21Q3 (8)3.41-10.7312.540.287.6912.00.37.1420.00.11-8.33120.08.2120.64-0.488.8020.036.633.232.6995.483600.00.84
21Q2 (7)3.8224.8440.440.260.018.180.28-3.457.690.1233.33140.06.81-19.9-15.857.33-22.66-23.323.146.8170.893600.00.84
21Q1 (6)3.064.4434.210.260.018.180.297.4120.830.0950.080.08.50-4.25-11.949.482.84-9.972.9443.6334.123600.010.77
20Q4 (5)2.93-3.322.080.264.08.330.278.017.390.0620.020.08.877.55-11.269.2211.69-3.842.0524.1-1.713600.8410.77
20Q3 (4)3.0311.40.00.2513.640.00.25-3.850.00.050.00.08.252.010.08.25-13.680.01.65-10.230.03570.00.0
20Q2 (3)2.7219.30.00.220.00.00.268.330.00.050.00.08.09-16.180.09.56-9.190.01.84-16.180.03579.850.0
20Q1 (2)2.28-5.00.00.22-8.330.00.244.350.00.050.00.09.65-3.510.010.539.840.02.195.260.03250.00.0
19Q4 (1)2.40.00.00.240.00.00.230.00.00.050.00.010.000.00.09.580.00.02.080.00.03250.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)10.81-2.960.87-10.311.110.00.42-14.298.05-7.5710.273.053.89-11.673030.0
2022 (9)11.14-18.390.97-12.611.11-6.720.498.898.717.089.9614.294.4033.42303-5.02
2021 (8)13.6524.431.1115.621.1916.670.45114.298.13-7.088.72-6.243.3072.21319-11.39
2020 (7)10.9719.240.96-1.031.027.370.21-4.558.75-17.09.30-9.961.91-19.953600.84
2019 (6)9.2-2.230.973.190.959.20.22-29.0310.545.5510.3311.692.39-27.413579.85
2018 (5)9.4111.230.9414.630.8726.090.31-11.439.993.069.2513.363.29-20.37325-0.61
2017 (4)8.46-11.60.82-12.770.69-2.820.3552.179.69-1.328.169.934.1472.143272.19
2016 (3)9.57-2.350.94-5.050.71-13.410.23155.569.82-2.777.42-11.332.40161.7320-10.61
2015 (2)9.810.990.993.120.8217.140.0912.510.10-7.088.375.550.921.36358-19.0
2014 (1)8.8317.890.9620.00.722.810.08-11.1110.8707.9300.910442-16.29

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