玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)12.06-13.17-35.090.19-5.0-29.630.56-1.75-45.630.2222.22-8.331.589.428.414.6413.15-16.241.8240.7741.228910.00.0
24Q2 (19)13.8918.92-41.370.2-4.76-33.330.57-10.94-16.180.180.0-14.291.44-19.9113.74.10-25.1142.961.30-15.9146.198910.00.0
24Q1 (18)11.68-37.04-46.40.21-30.0-12.50.64-5.881.590.1838.4663.641.8011.1763.245.4849.4889.521.54119.9205.288910.00.0
23Q4 (17)18.55-0.16-34.570.311.11-11.760.68-33.981.490.13-45.83-27.781.6211.2934.853.67-33.8755.110.70-45.7510.388910.00.0
23Q3 (16)18.58-21.57-18.260.27-10.017.391.0351.4787.270.2414.29140.01.4514.7543.615.5493.13129.11.2945.72193.618910.00.0
23Q2 (15)23.698.7225.280.325.025.00.687.941.490.2190.9175.01.2714.97-0.222.87-0.72-18.990.8975.639.698910.00.0
23Q1 (14)21.79-23.148.620.24-29.414.350.63-5.9743.180.11-38.8910.01.10-8.16-3.942.8922.3431.810.50-20.491.278910.00.0
22Q4 (13)28.3524.7326.280.3447.833.030.6721.826.350.1880.063.641.2018.52-18.412.36-2.33-15.780.6344.3229.588910.00.0
22Q3 (12)22.7320.261.660.23-4.170.00.55-17.9119.570.1-16.67-28.571.01-20.27-38.142.42-31.71-26.040.44-30.67-55.828910.00.0
22Q2 (11)18.91-5.7338.130.244.3514.290.6752.2734.00.1220.09.091.2710.69-17.263.5461.53-2.990.6327.3-21.028910.00.0
22Q1 (10)20.06-10.6576.430.23-30.335.290.44-30.167.320.1-9.0925.01.15-22.0-23.322.19-21.84-39.170.501.74-29.158910.00.0
21Q4 (9)22.4559.67115.040.3343.4843.480.6336.96-55.320.11-21.4322.221.47-10.14-33.282.81-14.23-79.220.49-50.79-43.168910.00.0
21Q3 (8)14.062.74.150.239.520.00.46-8.0-14.810.1427.270.01.646.64-3.983.27-10.42-18.211.0023.92-3.988910.00.0
21Q2 (7)13.6920.411.760.2123.530.00.521.9525.00.1137.5-21.431.532.6-10.523.651.2811.850.8014.2-29.698910.00.0
21Q1 (6)11.378.9113.130.17-26.09-29.170.41-70.9246.430.08-11.11-20.01.50-32.13-37.393.61-73.329.430.70-18.38-29.298910.00.0
20Q4 (5)10.44-22.673.670.230.0-14.811.41161.11166.040.09-35.71-47.062.2029.31-17.8313.51237.64156.610.86-16.87-48.948910.00.0
20Q3 (4)13.510.20.00.239.520.00.5435.00.00.140.00.01.70-0.620.04.0022.50.01.04-9.260.08910.00.0
20Q2 (3)12.2521.890.00.21-12.50.00.442.860.00.1440.00.01.71-28.210.03.2717.20.01.1414.860.08910.00.0
20Q1 (2)10.05-0.20.00.24-11.110.00.28-47.170.00.1-41.180.02.39-10.930.02.79-47.060.01.00-41.060.08910.00.0
19Q4 (1)10.070.00.00.270.00.00.530.00.00.170.00.02.680.00.05.260.00.01.690.00.08910.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)82.61-8.261.15.773.0229.060.6836.01.3315.293.6640.680.8248.258910.0
2022 (9)90.0546.261.0410.642.3417.00.511.111.15-24.352.60-20.00.56-24.038910.0
2021 (8)61.5733.150.943.32.0-23.950.45-6.251.53-22.423.25-42.890.73-29.598910.0
2020 (7)46.244.120.912.252.6348.590.48-4.01.97-1.85.6942.711.04-7.88910.0
2019 (6)44.4115.920.89-25.211.77-4.320.5-16.672.00-35.483.99-17.471.13-28.118910.0
2018 (5)38.31-42.271.19-27.881.8510.120.6-34.073.1124.934.8390.751.5714.218910.0
2017 (4)66.36-14.431.6571.881.68-4.00.9121.332.49100.862.5312.191.3741.798910.0
2016 (3)77.558.690.96-11.931.75-21.170.75-19.351.24-18.972.26-27.470.97-25.88918.13
2015 (2)71.3513.811.0939.742.229.90.9313.411.5322.783.11-3.441.30-0.3582413.97
2014 (1)62.6927.830.78-6.022.0215.430.825.131.2403.2201.31072321.51

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