- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q1 (20) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8.17 | 0.0 | 0.0 | 4.40 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 0 | 0 | 0 |
23Q4 (19) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8.17 | 0.0 | 0.0 | 4.40 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 0 | 0 | 0 |
23Q3 (18) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8.17 | 0.0 | 0.0 | 4.40 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 0 | 0 | 0 |
23Q2 (17) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8.17 | 0.0 | 0.0 | 4.40 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 0 | 0 | 0 |
23Q1 (16) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8.17 | 0.0 | 0.0 | 4.40 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 0 | 0 | 0 |
22Q4 (15) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8.17 | 0.0 | 0.0 | 4.40 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 0 | 0 | 0 |
22Q3 (14) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8.17 | 0.0 | 0.0 | 4.40 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 0 | 0 | 0 |
22Q2 (13) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8.17 | 0.0 | 0.0 | 4.40 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 0 | 0 | 0 |
22Q1 (12) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8.17 | 0.0 | 0.0 | 4.40 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 0 | 0 | 0 |
21Q4 (11) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8.17 | 0.0 | 0.0 | 4.40 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 0 | 0 | 0 |
21Q3 (10) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8.17 | 0.0 | 0.0 | 4.40 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 0 | 0 | 0 |
21Q2 (9) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8.17 | 0.0 | 0.0 | 4.40 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 0 | 0 | 0 |
21Q1 (8) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 8.17 | 0.0 | 0.0 | 4.40 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 0 | 0 | -100.0 |
20Q4 (7) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 8.17 | 0.0 | -16.35 | 4.40 | 0.0 | -21.92 | 0.64 | 0.0 | 11.02 | 0 | 0 | -100.0 |
20Q3 (6) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 8.17 | 0.0 | -7.02 | 4.40 | 0.0 | 0.3 | 0.64 | 0.0 | 6.04 | 0 | 0 | -100.0 |
20Q2 (5) | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 8.17 | 0.0 | -4.72 | 4.40 | 0.0 | 16.7 | 0.64 | 0.0 | 63.38 | 0 | -100.0 | -100.0 |
20Q1 (4) | 10.9 | -21.19 | 0.0 | 0.89 | -34.07 | 0.0 | 0.48 | -38.46 | 0.0 | 0.07 | -12.5 | 0.0 | 8.17 | -16.35 | 0.0 | 4.40 | -21.92 | 0.0 | 0.64 | 11.02 | 0.0 | 1259 | 0.0 | 0.0 |
19Q4 (3) | 13.83 | 4.69 | 0.0 | 1.35 | 16.38 | 0.0 | 0.78 | 34.48 | 0.0 | 0.08 | 0.0 | 0.0 | 9.76 | 11.16 | 0.0 | 5.64 | 28.45 | 0.0 | 0.58 | -4.48 | 0.0 | 1259 | 0.0 | 0.0 |
19Q3 (2) | 13.21 | 3.85 | 0.0 | 1.16 | 6.42 | 0.0 | 0.58 | 20.83 | 0.0 | 0.08 | 60.0 | 0.0 | 8.78 | 2.47 | 0.0 | 4.39 | 16.35 | 0.0 | 0.61 | 54.07 | 0.0 | 1259 | 0.0 | 0.0 |
19Q2 (1) | 12.72 | 0.0 | 0.0 | 1.09 | 0.0 | 0.0 | 0.48 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 8.57 | 0.0 | 0.0 | 3.77 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 1259 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2019 (10) | 50.88 | -1.72 | 4.68 | -4.1 | 2.47 | 15.96 | 0.27 | 68.75 | 9.20 | -2.42 | 4.85 | 17.99 | 0.53 | 71.7 | 1259 | 0.0 |
2018 (9) | 51.77 | 20.26 | 4.88 | 14.02 | 2.13 | 8.67 | 0.16 | 100.0 | 9.43 | -5.19 | 4.11 | -9.63 | 0.31 | 66.31 | 1259 | 0.0 |
2017 (8) | 43.05 | -0.67 | 4.28 | -3.6 | 1.96 | 6.52 | 0.08 | 33.33 | 9.94 | -2.95 | 4.55 | 7.24 | 0.19 | 34.23 | 1259 | 10.83 |
2016 (7) | 43.34 | -1.72 | 4.44 | -1.11 | 1.84 | 10.18 | 0.06 | -45.45 | 10.24 | 0.62 | 4.25 | 12.11 | 0.14 | -44.5 | 1136 | 0.98 |
2015 (6) | 44.1 | 11.82 | 4.49 | 15.42 | 1.67 | 1.21 | 0.11 | -38.89 | 10.18 | 3.23 | 3.79 | -9.48 | 0.25 | -45.35 | 1125 | 0.72 |
2014 (5) | 39.44 | 17.42 | 3.89 | 9.27 | 1.65 | 77.42 | 0.18 | 100.0 | 9.86 | -6.94 | 4.18 | 51.1 | 0.46 | 70.33 | 1117 | 0.99 |
2013 (4) | 33.59 | 18.23 | 3.56 | 31.37 | 0.93 | 2.2 | 0.09 | -18.18 | 10.60 | 11.11 | 2.77 | -13.56 | 0.27 | -30.8 | 1106 | 0.0 |
2012 (3) | 28.41 | 0 | 2.71 | 0 | 0.91 | 0 | 0.11 | 0 | 9.54 | 0 | 3.20 | 0 | 0.39 | 0 | 1106 | 0 |