玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
20Q1 (20)10.9-21.19-1.980.89-34.07-16.820.48-38.46-23.810.07-12.50.08.17-16.35-15.144.40-21.92-22.270.6411.022.0212590.00.0
19Q4 (19)13.834.69-2.121.3516.38-6.90.7834.4847.170.080.033.339.7611.16-4.885.6428.4550.360.58-4.4836.2312590.010.83
19Q3 (18)13.213.85-1.711.166.42-7.940.5820.83-4.920.0860.0100.08.782.47-6.334.3916.35-3.260.6154.07103.4812590.010.83
19Q2 (17)12.7214.39-1.931.091.87-6.840.48-23.81-9.430.05-28.5725.08.57-10.94-5.013.77-33.39-7.650.39-37.5627.4612590.010.83
19Q1 (16)11.12-21.3-0.981.07-26.217.00.6318.8723.530.0716.67250.09.62-6.238.065.6751.0424.750.6348.25253.46125910.830.0
18Q4 (15)14.135.1311.71.4515.082.840.53-13.113.920.0650.0100.010.269.46-7.933.75-17.36-6.960.4242.6879.0511360.00.0
18Q3 (14)13.443.6221.741.267.6916.670.6115.0917.310.040.0100.09.383.93-4.174.5411.07-3.640.30-3.564.2911360.00.0
18Q2 (13)12.9715.4925.191.1717.014.710.533.928.160.04100.0300.09.021.3-8.384.09-10.02-13.60.3173.17219.511136-9.770.0
18Q1 (12)11.23-11.2324.921.0-29.0829.870.510.013.330.02-33.33-33.338.90-20.113.974.5412.64-9.270.18-24.9-46.63125910.8310.83
17Q4 (11)12.6514.5810.871.4130.5622.610.51-1.9224.390.0350.0200.011.1513.9410.594.03-14.4112.20.2430.91170.5911360.00.0
17Q3 (10)11.046.562.221.085.88-3.570.526.126.120.02100.0-33.339.78-0.64-5.674.71-0.413.820.1887.68-34.7811360.00.98
17Q2 (9)10.3615.24-6.831.0232.47-15.00.498.89-7.550.01-66.670.09.8514.95-8.764.73-5.51-0.760.10-71.077.3411360.00.98
17Q1 (8)8.99-21.21-10.190.77-33.0400.459.769.760.03200.008.57-15.0205.0139.322.210.33280.76011360.00
16Q4 (7)11.415.65-7.081.152.6800.41-16.33-24.070.01-66.67010.08-2.8103.59-20.8-18.280.09-68.45011360.980
16Q3 (6)10.8-2.88-3.911.12-6.6700.49-7.5522.50.03200.0010.37-3.904.54-4.8127.490.28208.89011250.00
16Q2 (5)11.1211.094.021.2000.5329.2739.470.010010.79004.7716.3634.080.0900112500
16Q1 (4)10.01-18.490.0000.00.41-24.070.0000.00.0000.04.10-6.860.00.0000.0000.0
15Q4 (3)12.289.250.0000.00.5435.00.0000.00.0000.04.4023.570.00.0000.0000.0
15Q3 (2)11.245.140.0000.00.45.260.0000.00.0000.03.560.110.00.0000.0000.0
15Q2 (1)10.690.00.000.00.00.380.00.000.00.00.000.00.03.550.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2019 (10)50.88-1.724.68-4.12.4715.960.2768.759.20-2.424.8517.990.5371.712590.0
2018 (9)51.7720.264.8814.022.138.670.16100.09.43-5.194.11-9.630.3166.3112590.0
2017 (8)43.05-0.674.28-3.61.966.520.0833.339.94-2.954.557.240.1934.23125910.83
2016 (7)43.34-1.724.44-1.111.8410.180.06-45.4510.240.624.2512.110.14-44.511360.98
2015 (6)44.111.824.4915.421.671.210.11-38.8910.183.233.79-9.480.25-45.3511250.72
2014 (5)39.4417.423.899.271.6577.420.18100.09.86-6.944.1851.10.4670.3311170.99
2013 (4)33.5918.233.5631.370.932.20.09-18.1810.6011.112.77-13.560.27-30.811060.0
2012 (3)28.4102.7100.9100.1109.5403.2000.39011060

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