- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 16.59 | 1.28 | -1.07 | 1.6 | -3.61 | 4.58 | 1.06 | 1.92 | -15.2 | 1.61 | 12.59 | -4.17 | 9.64 | -4.83 | 5.71 | 6.39 | 0.63 | -14.28 | 9.70 | 11.16 | -3.13 | 0 | 0 | 0 |
| 24Q2 (19) | 16.38 | -5.04 | 1.42 | 1.66 | -2.92 | 12.16 | 1.04 | 1.96 | 7.22 | 1.43 | -16.86 | 4.38 | 10.13 | 2.23 | 10.59 | 6.35 | 7.38 | 5.71 | 8.73 | -12.44 | 2.91 | 0 | 0 | 0 |
| 24Q1 (18) | 17.25 | -15.36 | 18.15 | 1.71 | -8.06 | 25.74 | 1.02 | -18.4 | 20.0 | 1.72 | 8.86 | 33.33 | 9.91 | 8.62 | 6.42 | 5.91 | -3.59 | 1.57 | 9.97 | 28.61 | 12.85 | 0 | 0 | 0 |
| 23Q4 (17) | 20.38 | 21.53 | 14.75 | 1.86 | 21.57 | 14.81 | 1.25 | 0.0 | 25.0 | 1.58 | -5.95 | 9.72 | 9.13 | 0.03 | 0.05 | 6.13 | -17.71 | 8.93 | 7.75 | -22.61 | -4.38 | 0 | 0 | 0 |
| 23Q3 (16) | 16.77 | 3.84 | 2.13 | 1.53 | 3.38 | 5.52 | 1.25 | 28.87 | 37.36 | 1.68 | 22.63 | 22.63 | 9.12 | -0.44 | 3.32 | 7.45 | 24.1 | 34.5 | 10.02 | 18.09 | 20.07 | 0 | 0 | 0 |
| 23Q2 (15) | 16.15 | 10.62 | 14.13 | 1.48 | 8.82 | 27.59 | 0.97 | 14.12 | 11.49 | 1.37 | 6.2 | -6.8 | 9.16 | -1.62 | 11.79 | 6.01 | 3.17 | -2.31 | 8.48 | -3.99 | -18.34 | 0 | 0 | 0 |
| 23Q1 (14) | 14.6 | -17.79 | -1.88 | 1.36 | -16.05 | 2.26 | 0.85 | -15.0 | -9.57 | 1.29 | -10.42 | -12.24 | 9.32 | 2.12 | 4.22 | 5.82 | 3.4 | -7.84 | 8.84 | 8.97 | -10.56 | 0 | 0 | 0 |
| 22Q4 (13) | 17.76 | 8.16 | 14.29 | 1.62 | 11.72 | 4.52 | 1.0 | 9.89 | -3.85 | 1.44 | 5.11 | -0.69 | 9.12 | 3.29 | -8.55 | 5.63 | 1.6 | -15.87 | 8.11 | -2.82 | -13.1 | 0 | 0 | 0 |
| 22Q3 (12) | 16.42 | 16.04 | 8.53 | 1.45 | 25.0 | -6.45 | 0.91 | 4.6 | 7.06 | 1.37 | -6.8 | -2.84 | 8.83 | 7.72 | -13.8 | 5.54 | -9.86 | -1.35 | 8.34 | -19.69 | -10.47 | 0 | 0 | 0 |
| 22Q2 (11) | 14.15 | -4.91 | 2.46 | 1.16 | -12.78 | -29.27 | 0.87 | -7.45 | 17.57 | 1.47 | 0.0 | 6.52 | 8.20 | -8.28 | -30.97 | 6.15 | -2.67 | 14.74 | 10.39 | 5.16 | 3.96 | 0 | 0 | 0 |
| 22Q1 (10) | 14.88 | -4.25 | 29.84 | 1.33 | -14.19 | -13.07 | 0.94 | -9.62 | 59.32 | 1.47 | 1.38 | 19.51 | 8.94 | -10.39 | -33.05 | 6.32 | -5.61 | 22.7 | 9.88 | 5.88 | -7.96 | 0 | 0 | 0 |
| 21Q4 (9) | 15.54 | 2.71 | 9.98 | 1.55 | 0.0 | -25.12 | 1.04 | 22.35 | 55.22 | 1.45 | 2.84 | 19.83 | 9.97 | -2.64 | -31.91 | 6.69 | 19.12 | 41.14 | 9.33 | 0.12 | 8.96 | 0 | 0 | 0 |
| 21Q3 (8) | 15.13 | 9.56 | 50.1 | 1.55 | -5.49 | 12.32 | 0.85 | 14.86 | 49.12 | 1.41 | 2.17 | 48.42 | 10.24 | -13.73 | -25.17 | 5.62 | 4.84 | -0.65 | 9.32 | -6.74 | -1.12 | 0 | 0 | 0 |
| 21Q2 (7) | 13.81 | 20.51 | 65.39 | 1.64 | 7.19 | 46.43 | 0.74 | 25.42 | 57.45 | 1.38 | 12.2 | 68.29 | 11.88 | -11.05 | -11.46 | 5.36 | 4.08 | -4.8 | 9.99 | -6.9 | 1.76 | 0 | 0 | 0 |
| 21Q1 (6) | 11.46 | -18.9 | 58.95 | 1.53 | -26.09 | 61.05 | 0.59 | -11.94 | 25.53 | 1.23 | 1.65 | 59.74 | 13.35 | -8.87 | 1.33 | 5.15 | 8.58 | -21.02 | 10.73 | 25.34 | 0.5 | 0 | 0 | 0 |
| 20Q4 (5) | 14.13 | 40.18 | 41.44 | 2.07 | 50.0 | 65.6 | 0.67 | 17.54 | 13.56 | 1.21 | 27.37 | 47.56 | 14.65 | 7.01 | 17.08 | 4.74 | -16.15 | -19.71 | 8.56 | -9.14 | 4.33 | 0 | 0 | 0 |
| 20Q3 (4) | 10.08 | 20.72 | 0.0 | 1.38 | 23.21 | 0.0 | 0.57 | 21.28 | 0.0 | 0.95 | 15.85 | 0.0 | 13.69 | 2.07 | 0.0 | 5.65 | 0.46 | 0.0 | 9.42 | -4.03 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 8.35 | 15.81 | 0.0 | 1.12 | 17.89 | 0.0 | 0.47 | 0.0 | 0.0 | 0.82 | 6.49 | 0.0 | 13.41 | 1.8 | 0.0 | 5.63 | -13.65 | 0.0 | 9.82 | -8.05 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 7.21 | -27.83 | 0.0 | 0.95 | -24.0 | 0.0 | 0.47 | -20.34 | 0.0 | 0.77 | -6.1 | 0.0 | 13.18 | 5.3 | 0.0 | 6.52 | 10.38 | 0.0 | 10.68 | 30.11 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 9.99 | 0.0 | 0.0 | 1.25 | 0.0 | 0.0 | 0.59 | 0.0 | 0.0 | 0.82 | 0.0 | 0.0 | 12.51 | 0.0 | 0.0 | 5.91 | 0.0 | 0.0 | 8.21 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 67.9 | 7.42 | 6.23 | 12.25 | 4.32 | 16.44 | 5.92 | 2.78 | 9.18 | 4.5 | 6.36 | 8.4 | 8.72 | -4.32 | 0 | 0 |
| 2022 (9) | 63.21 | 12.98 | 5.55 | -11.48 | 3.71 | 15.22 | 5.76 | 5.3 | 8.78 | -21.65 | 5.87 | 1.98 | 9.11 | -6.79 | 0 | 0 |
| 2021 (8) | 55.95 | 40.65 | 6.27 | 13.38 | 3.22 | 47.71 | 5.47 | 46.26 | 11.21 | -19.39 | 5.76 | 5.02 | 9.78 | 3.99 | 0 | 0 |
| 2020 (7) | 39.78 | 18.57 | 5.53 | 29.21 | 2.18 | 11.79 | 3.74 | 33.57 | 13.90 | 8.97 | 5.48 | -5.71 | 9.40 | 12.65 | 0 | 0 |
| 2019 (6) | 33.55 | 7.09 | 4.28 | 10.59 | 1.95 | 4.84 | 2.8 | 17.65 | 12.76 | 3.28 | 5.81 | -2.1 | 8.35 | 9.86 | 0 | 0 |
| 2018 (5) | 31.33 | 43.58 | 3.87 | 19.08 | 1.86 | 35.77 | 2.38 | 3.48 | 12.35 | -17.07 | 5.94 | -5.44 | 7.60 | -27.93 | 449 | 0.0 |
| 2017 (4) | 21.82 | 31.53 | 3.25 | 16.91 | 1.37 | 35.64 | 2.3 | 2.22 | 14.89 | -11.11 | 6.28 | 3.13 | 10.54 | -22.28 | 449 | 0.0 |
| 2016 (3) | 16.59 | 26.83 | 2.78 | 15.83 | 1.01 | 9.78 | 2.25 | 11.94 | 16.76 | -8.67 | 6.09 | -13.44 | 13.56 | -11.74 | 449 | 0.0 |
| 2015 (2) | 13.08 | 42.02 | 2.4 | 35.59 | 0.92 | 37.31 | 2.01 | 44.6 | 18.35 | -4.52 | 7.03 | -3.31 | 15.37 | 1.82 | 449 | 0.0 |
| 2014 (1) | 9.21 | 56.37 | 1.77 | 32.09 | 0.67 | 81.08 | 1.39 | 25.23 | 19.22 | 0 | 7.27 | 0 | 15.09 | 0 | 449 | 0.0 |
