- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 3.9 | -18.75 | -18.75 | 0.09 | -35.71 | -35.71 | 0.29 | -6.45 | 11.54 | 0.28 | -9.68 | -12.5 | 2.31 | -20.88 | -20.88 | 7.44 | 15.14 | 37.28 | 7.18 | 11.17 | 7.69 | 354 | 0.0 | -14.49 |
| 24Q2 (19) | 4.8 | 0.21 | 2.56 | 0.14 | 16.67 | 0.0 | 0.31 | 10.71 | 24.0 | 0.31 | 0.0 | 3.33 | 2.92 | 16.42 | -2.5 | 6.46 | 10.48 | 20.9 | 6.46 | -0.21 | 0.75 | 354 | 0.0 | -14.49 |
| 24Q1 (18) | 4.79 | 14.05 | -11.95 | 0.12 | -14.29 | -14.29 | 0.28 | 16.67 | 16.67 | 0.31 | 24.0 | 0.0 | 2.51 | -24.84 | -2.65 | 5.85 | 2.3 | 32.5 | 6.47 | 8.73 | 13.57 | 354 | 0.0 | -14.49 |
| 23Q4 (17) | 4.2 | -12.5 | -27.08 | 0.14 | 0.0 | -6.67 | 0.24 | -7.69 | -14.29 | 0.25 | -21.88 | -28.57 | 3.33 | 14.29 | 28.0 | 5.71 | 5.49 | 17.55 | 5.95 | -10.71 | -2.04 | 354 | -14.49 | -14.49 |
| 23Q3 (16) | 4.8 | 2.56 | -16.81 | 0.14 | 0.0 | -6.67 | 0.26 | 4.0 | -18.75 | 0.32 | 6.67 | -25.58 | 2.92 | -2.5 | 12.19 | 5.42 | 1.4 | -2.33 | 6.67 | 4.0 | -10.54 | 414 | 0.0 | -5.69 |
| 23Q2 (15) | 4.68 | -13.97 | -12.85 | 0.14 | 0.0 | -17.65 | 0.25 | 4.17 | -7.41 | 0.3 | -3.23 | -33.33 | 2.99 | 16.24 | -5.51 | 5.34 | 21.08 | 6.24 | 6.41 | 12.49 | -23.5 | 414 | 0.0 | -5.69 |
| 23Q1 (14) | 5.44 | -5.56 | -3.37 | 0.14 | -6.67 | -6.67 | 0.24 | -14.29 | -25.0 | 0.31 | -11.43 | -34.04 | 2.57 | -1.18 | -3.41 | 4.41 | -9.24 | -22.38 | 5.70 | -6.22 | -31.74 | 414 | 0.0 | -5.69 |
| 22Q4 (13) | 5.76 | -0.17 | 5.69 | 0.15 | 0.0 | 15.38 | 0.28 | -12.5 | 0.0 | 0.35 | -18.6 | -16.67 | 2.60 | 0.17 | 9.17 | 4.86 | -12.35 | -5.38 | 6.08 | -18.46 | -21.15 | 414 | -5.69 | -5.69 |
| 22Q3 (12) | 5.77 | 7.45 | 10.75 | 0.15 | -11.76 | 7.14 | 0.32 | 18.52 | 3.23 | 0.43 | -4.44 | 7.5 | 2.60 | -17.88 | -3.26 | 5.55 | 10.3 | -6.79 | 7.45 | -11.07 | -2.93 | 439 | 0.0 | 12.85 |
| 22Q2 (11) | 5.37 | -4.62 | 12.34 | 0.17 | 13.33 | 21.43 | 0.27 | -15.62 | -3.57 | 0.45 | -4.26 | 15.38 | 3.17 | 18.82 | 8.09 | 5.03 | -11.54 | -14.17 | 8.38 | 0.38 | 2.71 | 439 | 0.0 | 12.85 |
| 22Q1 (10) | 5.63 | 3.3 | 24.56 | 0.15 | 15.38 | 25.0 | 0.32 | 14.29 | 28.0 | 0.47 | 11.9 | 23.68 | 2.66 | 11.7 | 0.36 | 5.68 | 10.63 | 2.76 | 8.35 | 8.33 | -0.7 | 439 | 0.0 | 12.85 |
| 21Q4 (9) | 5.45 | 4.61 | 40.83 | 0.13 | -7.14 | 8.33 | 0.28 | -9.68 | 7.69 | 0.42 | 5.0 | 13.51 | 2.39 | -11.23 | -23.07 | 5.14 | -13.65 | -23.53 | 7.71 | 0.38 | -19.39 | 439 | 12.85 | 12.85 |
| 21Q3 (8) | 5.21 | 9.0 | 38.93 | 0.14 | 0.0 | 40.0 | 0.31 | 10.71 | 40.91 | 0.4 | 2.56 | 29.03 | 2.69 | -8.25 | 0.77 | 5.95 | 1.58 | 1.42 | 7.68 | -5.9 | -7.13 | 389 | 0.0 | 2.64 |
| 21Q2 (7) | 4.78 | 5.75 | 32.41 | 0.14 | 16.67 | 75.0 | 0.28 | 12.0 | 12.0 | 0.39 | 2.63 | 21.88 | 2.93 | 10.32 | 32.17 | 5.86 | 5.91 | -15.41 | 8.16 | -2.95 | -7.96 | 389 | 0.0 | 2.64 |
| 21Q1 (6) | 4.52 | 16.8 | 0.44 | 0.12 | 0.0 | -20.0 | 0.25 | -3.85 | -10.71 | 0.38 | 2.7 | 8.57 | 2.65 | -14.38 | -20.35 | 5.53 | -17.67 | -11.11 | 8.41 | -12.07 | 8.09 | 389 | 0.0 | 7.76 |
| 20Q4 (5) | 3.87 | 3.2 | 9.01 | 0.12 | 20.0 | 9.09 | 0.26 | 18.18 | 8.33 | 0.37 | 19.35 | 19.35 | 3.10 | 16.28 | 0.07 | 6.72 | 14.52 | -0.62 | 9.56 | 15.65 | 9.49 | 389 | 2.64 | 7.76 |
| 20Q3 (4) | 3.75 | 3.88 | 0.0 | 0.1 | 25.0 | 0.0 | 0.22 | -12.0 | 0.0 | 0.31 | -3.12 | 0.0 | 2.67 | 20.33 | 0.0 | 5.87 | -15.29 | 0.0 | 8.27 | -6.74 | 0.0 | 379 | 0.0 | 0.0 |
| 20Q2 (3) | 3.61 | -19.78 | 0.0 | 0.08 | -46.67 | 0.0 | 0.25 | -10.71 | 0.0 | 0.32 | -8.57 | 0.0 | 2.22 | -33.52 | 0.0 | 6.93 | 11.3 | 0.0 | 8.86 | 13.97 | 0.0 | 379 | 4.99 | 0.0 |
| 20Q1 (2) | 4.5 | 26.76 | 0.0 | 0.15 | 36.36 | 0.0 | 0.28 | 16.67 | 0.0 | 0.35 | 12.9 | 0.0 | 3.33 | 7.58 | 0.0 | 6.22 | -7.96 | 0.0 | 7.78 | -10.93 | 0.0 | 361 | 0.0 | 0.0 |
| 19Q4 (1) | 3.55 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 3.10 | 0.0 | 0.0 | 6.76 | 0.0 | 0.0 | 8.73 | 0.0 | 0.0 | 361 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 19.11 | -15.14 | 0.57 | -8.06 | 0.99 | -16.81 | 1.18 | -30.18 | 2.98 | 8.34 | 5.18 | -1.96 | 6.17 | -17.72 | 414 | 0.0 |
| 2022 (9) | 22.52 | 12.88 | 0.62 | 16.98 | 1.19 | 5.31 | 1.69 | 6.29 | 2.75 | 3.63 | 5.28 | -6.71 | 7.50 | -5.84 | 414 | -5.69 |
| 2021 (8) | 19.95 | 26.75 | 0.53 | 17.78 | 1.13 | 11.88 | 1.59 | 17.78 | 2.66 | -7.08 | 5.66 | -11.73 | 7.97 | -7.08 | 439 | 12.85 |
| 2020 (7) | 15.74 | 21.17 | 0.45 | 0.0 | 1.01 | -1.94 | 1.35 | 6.3 | 2.86 | -17.47 | 6.42 | -19.07 | 8.58 | -12.27 | 389 | 2.64 |
| 2019 (6) | 12.99 | 13.95 | 0.45 | 0.0 | 1.03 | -1.9 | 1.27 | 0.79 | 3.46 | -12.24 | 7.93 | -13.91 | 9.78 | -11.54 | 379 | 4.99 |
| 2018 (5) | 11.4 | -4.04 | 0.45 | -26.23 | 1.05 | -14.63 | 1.26 | -4.55 | 3.95 | -23.12 | 9.21 | -11.04 | 11.05 | -0.53 | 361 | -5.99 |
| 2017 (4) | 11.88 | -10.07 | 0.61 | -29.07 | 1.23 | 3.36 | 1.32 | -0.75 | 5.13 | -21.13 | 10.35 | 14.93 | 11.11 | 10.36 | 384 | -17.06 |
| 2016 (3) | 13.21 | -12.46 | 0.86 | -11.34 | 1.19 | -30.0 | 1.33 | -5.67 | 6.51 | 1.28 | 9.01 | -20.04 | 10.07 | 7.75 | 463 | -2.11 |
| 2015 (2) | 15.09 | -15.03 | 0.97 | -11.82 | 1.7 | -7.1 | 1.41 | -8.44 | 6.43 | 3.78 | 11.27 | 9.33 | 9.34 | 7.76 | 473 | -5.21 |
| 2014 (1) | 17.76 | 29.92 | 1.1 | 0.92 | 1.83 | 45.24 | 1.54 | 20.31 | 6.19 | 0 | 10.30 | 0 | 8.67 | 0 | 499 | 0.0 |
