玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)0.1-16.67-61.540.04100.033.330.04-20.00.00.120.09.0940.00140.0246.6740.00-4.0160.0120.0020.0183.64540.00.0
24Q1 (19)0.12-20.0-68.420.020.0-33.330.0525.025.00.129.099.0916.6725.0111.1141.6756.25295.83100.0036.36245.45540.00.0
23Q4 (18)0.15-60.53-76.190.02-33.33-33.330.04-20.00.00.11-15.38-15.3813.3368.89180.026.67102.67320.073.33114.36255.38540.00.0
23Q3 (17)0.3846.15-39.680.030.00.00.0525.025.00.1318.188.337.89-31.5865.7913.16-14.47107.2434.21-19.1479.61540.00.0
23Q2 (16)0.26-31.58-67.90.030.00.00.040.0-20.00.110.0-15.3811.5446.15211.5415.3846.15149.2342.3146.15163.61540.00.0
23Q1 (15)0.38-39.68-75.950.030.0-25.00.040.0-33.330.11-15.38-26.677.8965.79211.8410.5365.79177.1928.9540.28204.91540.00.0
22Q4 (14)0.630.0-75.950.030.00.00.040.0-33.330.138.33-7.144.760.0315.876.350.0177.2520.638.33286.17540.00.0
22Q3 (13)0.63-22.22-83.510.030.0-40.00.04-20.0-33.330.12-7.69-36.844.7628.57263.816.352.86304.2319.0518.68282.96540.00.0
22Q2 (12)0.81-48.73-73.530.03-25.0-25.00.05-16.67-16.670.13-13.33-27.783.7046.3183.336.1762.55214.8116.0569.05172.84540.00.0
22Q1 (11)1.58-39.69-43.370.0433.330.00.060.0-25.00.157.14-21.052.53121.176.583.8065.8232.449.4977.6739.41540.00.0
21Q4 (10)2.62-31.41-18.380.03-40.0-25.00.060.00.00.14-26.32-22.221.15-12.52-8.112.2945.822.525.347.43-4.71540.00.0
21Q3 (9)3.8224.8461.860.0525.025.00.060.00.00.195.5618.751.310.13-22.771.57-19.9-38.224.97-15.45-26.64540.0-3.57
21Q2 (8)3.069.68163.790.040.033.330.06-25.020.00.18-5.2638.461.31-8.82-49.461.96-31.62-54.515.88-13.62-47.51540.0-3.57
21Q1 (7)2.79-13.08335.940.040.033.330.0833.3360.00.195.5658.331.4315.05-69.412.8753.41-63.36.8121.45-63.68540.0-3.57
20Q4 (6)3.2136.02301.250.040.0100.00.060.050.00.1812.563.641.25-26.48-50.161.87-26.48-62.625.61-17.29-59.2254-3.57-3.57
20Q3 (5)2.36103.45252.240.0433.33100.00.0620.020.00.1623.0833.331.69-34.46-43.222.54-41.02-65.936.78-39.5-62.15560.01.82
20Q2 (4)1.1681.250.00.030.00.00.050.00.00.138.330.02.59-44.830.04.31-44.830.011.21-40.230.0560.00.0
20Q1 (3)0.64-20.00.00.0350.00.00.0525.00.00.129.090.04.6987.50.07.8156.250.018.7536.360.0560.00.0
19Q4 (2)0.819.40.00.020.00.00.04-20.00.00.11-8.330.02.50-16.250.05.00-33.00.013.75-23.230.0561.820.0
19Q3 (1)0.670.00.00.020.00.00.050.00.00.120.00.02.990.00.07.460.00.017.910.00.0550.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)1.17-67.860.11-8.330.16-15.790.46-13.219.40185.1913.68161.9939.32170.02540.0
2022 (9)3.64-70.380.12-25.00.19-24.00.53-24.293.30153.235.22156.614.56155.64540.0
2021 (8)12.2966.760.1614.290.2513.640.718.641.30-31.472.03-31.865.70-28.85540.0
2020 (7)7.37114.870.1416.670.2210.00.5920.411.90-45.72.99-48.818.01-43.9654-3.57
2019 (6)3.43-19.290.120.00.211.110.490.03.5023.915.8337.6714.2923.91561.82
2018 (5)4.25156.020.1233.330.1812.50.4919.512.82-47.924.24-56.0611.53-53.32550.0
2017 (4)1.66-31.970.09-10.00.16-27.270.41-16.335.4232.299.646.924.7022.99550.0
2016 (3)2.44-2.010.1-9.090.2210.00.49-2.04.10-7.239.0212.2520.080.015517.02
2015 (2)2.496.870.11-8.330.2-13.040.516.284.42-14.228.03-18.6320.088.8147-4.08
2014 (1)2.33-32.270.120.00.230.00.43-6.525.1509.87018.450494.26

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