- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.24 | 140.0 | -36.84 | 0.02 | -50.0 | -33.33 | 0.04 | 0.0 | -20.0 | 0.12 | 0.0 | -7.69 | 8.33 | -79.17 | 5.56 | 16.67 | -58.33 | 26.67 | 50.00 | -58.33 | 46.15 | 54 | 0.0 | 0.0 |
| 24Q2 (19) | 0.1 | -16.67 | -61.54 | 0.04 | 100.0 | 33.33 | 0.04 | -20.0 | 0.0 | 0.12 | 0.0 | 9.09 | 40.00 | 140.0 | 246.67 | 40.00 | -4.0 | 160.0 | 120.00 | 20.0 | 183.64 | 54 | 0.0 | 0.0 |
| 24Q1 (18) | 0.12 | -20.0 | -68.42 | 0.02 | 0.0 | -33.33 | 0.05 | 25.0 | 25.0 | 0.12 | 9.09 | 9.09 | 16.67 | 25.0 | 111.11 | 41.67 | 56.25 | 295.83 | 100.00 | 36.36 | 245.45 | 54 | 0.0 | 0.0 |
| 23Q4 (17) | 0.15 | -60.53 | -76.19 | 0.02 | -33.33 | -33.33 | 0.04 | -20.0 | 0.0 | 0.11 | -15.38 | -15.38 | 13.33 | 68.89 | 180.0 | 26.67 | 102.67 | 320.0 | 73.33 | 114.36 | 255.38 | 54 | 0.0 | 0.0 |
| 23Q3 (16) | 0.38 | 46.15 | -39.68 | 0.03 | 0.0 | 0.0 | 0.05 | 25.0 | 25.0 | 0.13 | 18.18 | 8.33 | 7.89 | -31.58 | 65.79 | 13.16 | -14.47 | 107.24 | 34.21 | -19.14 | 79.61 | 54 | 0.0 | 0.0 |
| 23Q2 (15) | 0.26 | -31.58 | -67.9 | 0.03 | 0.0 | 0.0 | 0.04 | 0.0 | -20.0 | 0.11 | 0.0 | -15.38 | 11.54 | 46.15 | 211.54 | 15.38 | 46.15 | 149.23 | 42.31 | 46.15 | 163.61 | 54 | 0.0 | 0.0 |
| 23Q1 (14) | 0.38 | -39.68 | -75.95 | 0.03 | 0.0 | -25.0 | 0.04 | 0.0 | -33.33 | 0.11 | -15.38 | -26.67 | 7.89 | 65.79 | 211.84 | 10.53 | 65.79 | 177.19 | 28.95 | 40.28 | 204.91 | 54 | 0.0 | 0.0 |
| 22Q4 (13) | 0.63 | 0.0 | -75.95 | 0.03 | 0.0 | 0.0 | 0.04 | 0.0 | -33.33 | 0.13 | 8.33 | -7.14 | 4.76 | 0.0 | 315.87 | 6.35 | 0.0 | 177.25 | 20.63 | 8.33 | 286.17 | 54 | 0.0 | 0.0 |
| 22Q3 (12) | 0.63 | -22.22 | -83.51 | 0.03 | 0.0 | -40.0 | 0.04 | -20.0 | -33.33 | 0.12 | -7.69 | -36.84 | 4.76 | 28.57 | 263.81 | 6.35 | 2.86 | 304.23 | 19.05 | 18.68 | 282.96 | 54 | 0.0 | 0.0 |
| 22Q2 (11) | 0.81 | -48.73 | -73.53 | 0.03 | -25.0 | -25.0 | 0.05 | -16.67 | -16.67 | 0.13 | -13.33 | -27.78 | 3.70 | 46.3 | 183.33 | 6.17 | 62.55 | 214.81 | 16.05 | 69.05 | 172.84 | 54 | 0.0 | 0.0 |
| 22Q1 (10) | 1.58 | -39.69 | -43.37 | 0.04 | 33.33 | 0.0 | 0.06 | 0.0 | -25.0 | 0.15 | 7.14 | -21.05 | 2.53 | 121.1 | 76.58 | 3.80 | 65.82 | 32.44 | 9.49 | 77.67 | 39.41 | 54 | 0.0 | 0.0 |
| 21Q4 (9) | 2.62 | -31.41 | -18.38 | 0.03 | -40.0 | -25.0 | 0.06 | 0.0 | 0.0 | 0.14 | -26.32 | -22.22 | 1.15 | -12.52 | -8.11 | 2.29 | 45.8 | 22.52 | 5.34 | 7.43 | -4.71 | 54 | 0.0 | 0.0 |
| 21Q3 (8) | 3.82 | 24.84 | 61.86 | 0.05 | 25.0 | 25.0 | 0.06 | 0.0 | 0.0 | 0.19 | 5.56 | 18.75 | 1.31 | 0.13 | -22.77 | 1.57 | -19.9 | -38.22 | 4.97 | -15.45 | -26.64 | 54 | 0.0 | -3.57 |
| 21Q2 (7) | 3.06 | 9.68 | 163.79 | 0.04 | 0.0 | 33.33 | 0.06 | -25.0 | 20.0 | 0.18 | -5.26 | 38.46 | 1.31 | -8.82 | -49.46 | 1.96 | -31.62 | -54.51 | 5.88 | -13.62 | -47.51 | 54 | 0.0 | -3.57 |
| 21Q1 (6) | 2.79 | -13.08 | 335.94 | 0.04 | 0.0 | 33.33 | 0.08 | 33.33 | 60.0 | 0.19 | 5.56 | 58.33 | 1.43 | 15.05 | -69.41 | 2.87 | 53.41 | -63.3 | 6.81 | 21.45 | -63.68 | 54 | 0.0 | -3.57 |
| 20Q4 (5) | 3.21 | 36.02 | 301.25 | 0.04 | 0.0 | 100.0 | 0.06 | 0.0 | 50.0 | 0.18 | 12.5 | 63.64 | 1.25 | -26.48 | -50.16 | 1.87 | -26.48 | -62.62 | 5.61 | -17.29 | -59.22 | 54 | -3.57 | -3.57 |
| 20Q3 (4) | 2.36 | 103.45 | 0.0 | 0.04 | 33.33 | 0.0 | 0.06 | 20.0 | 0.0 | 0.16 | 23.08 | 0.0 | 1.69 | -34.46 | 0.0 | 2.54 | -41.02 | 0.0 | 6.78 | -39.5 | 0.0 | 56 | 0.0 | 0.0 |
| 20Q2 (3) | 1.16 | 81.25 | 0.0 | 0.03 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.13 | 8.33 | 0.0 | 2.59 | -44.83 | 0.0 | 4.31 | -44.83 | 0.0 | 11.21 | -40.23 | 0.0 | 56 | 0.0 | 0.0 |
| 20Q1 (2) | 0.64 | -20.0 | 0.0 | 0.03 | 50.0 | 0.0 | 0.05 | 25.0 | 0.0 | 0.12 | 9.09 | 0.0 | 4.69 | 87.5 | 0.0 | 7.81 | 56.25 | 0.0 | 18.75 | 36.36 | 0.0 | 56 | 0.0 | 0.0 |
| 19Q4 (1) | 0.8 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 2.50 | 0.0 | 0.0 | 5.00 | 0.0 | 0.0 | 13.75 | 0.0 | 0.0 | 56 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1.17 | -67.86 | 0.11 | -8.33 | 0.16 | -15.79 | 0.46 | -13.21 | 9.40 | 185.19 | 13.68 | 161.99 | 39.32 | 170.02 | 54 | 0.0 |
| 2022 (9) | 3.64 | -70.38 | 0.12 | -25.0 | 0.19 | -24.0 | 0.53 | -24.29 | 3.30 | 153.23 | 5.22 | 156.6 | 14.56 | 155.64 | 54 | 0.0 |
| 2021 (8) | 12.29 | 66.76 | 0.16 | 14.29 | 0.25 | 13.64 | 0.7 | 18.64 | 1.30 | -31.47 | 2.03 | -31.86 | 5.70 | -28.85 | 54 | 0.0 |
| 2020 (7) | 7.37 | 114.87 | 0.14 | 16.67 | 0.22 | 10.0 | 0.59 | 20.41 | 1.90 | -45.7 | 2.99 | -48.81 | 8.01 | -43.96 | 54 | -3.57 |
| 2019 (6) | 3.43 | -19.29 | 0.12 | 0.0 | 0.2 | 11.11 | 0.49 | 0.0 | 3.50 | 23.91 | 5.83 | 37.67 | 14.29 | 23.91 | 56 | 1.82 |
| 2018 (5) | 4.25 | 156.02 | 0.12 | 33.33 | 0.18 | 12.5 | 0.49 | 19.51 | 2.82 | -47.92 | 4.24 | -56.06 | 11.53 | -53.32 | 55 | 0.0 |
| 2017 (4) | 1.66 | -31.97 | 0.09 | -10.0 | 0.16 | -27.27 | 0.41 | -16.33 | 5.42 | 32.29 | 9.64 | 6.9 | 24.70 | 22.99 | 55 | 0.0 |
| 2016 (3) | 2.44 | -2.01 | 0.1 | -9.09 | 0.22 | 10.0 | 0.49 | -2.0 | 4.10 | -7.23 | 9.02 | 12.25 | 20.08 | 0.01 | 55 | 17.02 |
| 2015 (2) | 2.49 | 6.87 | 0.11 | -8.33 | 0.2 | -13.04 | 0.5 | 16.28 | 4.42 | -14.22 | 8.03 | -18.63 | 20.08 | 8.81 | 47 | -4.08 |
| 2014 (1) | 2.33 | -32.27 | 0.12 | 0.0 | 0.23 | 0.0 | 0.43 | -6.52 | 5.15 | 0 | 9.87 | 0 | 18.45 | 0 | 49 | 4.26 |
