玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)2.84-5.02-23.660.38-13.64-19.150.215.016.670.3210.3468.4213.38-9.075.97.3910.5552.8211.2716.17120.611510.03.42
24Q2 (19)2.998.73-16.480.44-6.380.00.25.26-13.040.2911.5461.1114.72-13.919.736.69-3.194.129.702.5992.91510.03.42
24Q1 (18)2.75-36.78-16.160.47-6.014.630.1918.75-5.00.2618.1830.017.0948.6936.736.9187.8413.319.4586.9455.051510.03.42
23Q4 (17)4.3516.94-10.680.56.3816.280.16-11.11-20.00.2215.79-12.011.49-9.0230.183.68-23.98-10.445.06-0.98-1.481513.423.42
23Q3 (16)3.723.9110.710.476.8246.880.18-21.740.00.195.56-13.6412.632.832.664.84-24.68-9.685.111.58-21.991460.00.0
23Q2 (15)3.589.150.280.447.324.760.2315.015.00.18-10.0-5.2612.29-1.684.476.425.3614.685.03-17.54-5.531460.00.0
23Q1 (14)3.28-32.65-21.720.41-4.65-10.870.20.0-4.760.2-20.0-4.7612.5041.5713.866.1048.4821.666.1018.7821.661460.00.0
22Q4 (13)4.8744.9413.520.4334.3813.160.211.1111.110.2513.6431.588.83-7.29-0.324.11-23.34-2.125.13-21.615.911460.00.0
22Q3 (12)3.36-5.8836.030.32-23.81-8.570.18-10.012.50.2215.7929.419.52-19.05-32.795.36-4.38-17.36.5523.03-4.871460.02.82
22Q2 (11)3.57-14.841.670.42-8.731.250.2-4.7625.00.19-9.5211.7611.767.16-7.355.6011.78-11.765.326.19-21.111460.02.82
22Q1 (10)4.19-2.3353.480.4621.0535.290.2116.6716.670.2110.53-22.2210.9823.94-11.855.0119.45-23.995.0113.16-49.321460.02.82
21Q4 (9)4.2973.68-1.150.388.57-11.630.1812.512.50.1911.7618.758.86-37.49-10.64.20-35.2313.814.43-35.6520.131462.822.82
21Q3 (8)2.47-1.98-15.70.359.38-5.410.160.0-15.790.170.00.014.1711.5912.216.482.02-0.116.882.0218.621420.010.08
21Q2 (7)2.52-7.69-31.340.32-5.88-5.880.16-11.11-15.790.17-37.040.012.701.9637.076.35-3.722.646.75-31.7945.631420.010.08
21Q1 (6)2.73-37.18.330.34-20.93-29.170.1812.55.880.2768.7550.012.4525.7-34.626.5978.85-2.269.89168.2738.461420.019.33
20Q4 (5)4.3448.1220.220.4316.2210.260.16-15.79-15.790.16-5.880.09.91-21.54-8.293.69-43.15-29.953.69-36.46-16.8214210.0819.33
20Q3 (4)2.93-20.160.00.378.820.00.190.00.00.170.00.012.6336.310.06.4825.260.05.8025.260.01290.00.0
20Q2 (3)3.6745.630.00.34-29.170.00.1911.760.00.17-5.560.09.26-51.360.05.18-23.260.04.63-35.150.01298.40.0
20Q1 (2)2.52-30.190.00.4823.080.00.17-10.530.00.1812.50.019.0576.310.06.7528.170.07.1461.160.01190.00.0
19Q4 (1)3.610.00.00.390.00.00.190.00.00.160.00.010.800.00.05.260.00.04.430.00.01190.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)14.93-6.691.8212.350.77-2.530.79-9.212.1920.45.164.455.29-2.691460.0
2022 (9)16.033.111.6215.710.7914.490.8710.1310.12-13.074.94-13.995.44-17.271460.0
2021 (8)12.02-10.761.4-13.580.69-1.430.7914.4911.65-3.165.7410.466.5728.31462.82
2020 (7)13.47-9.171.623.180.71.450.690.012.0313.65.2011.695.1210.114210.08
2019 (6)14.834.071.571.950.6911.290.694.5510.59-2.044.656.944.650.461298.4
2018 (5)14.259.951.541.320.6214.810.66-4.3510.81-7.864.354.424.63-13.01119-0.83
2017 (4)12.9615.01.525.560.54-26.030.699.5211.73-8.214.17-35.675.32-4.761202.56
2016 (3)11.2720.281.4444.00.7352.080.6336.9612.7819.726.4826.445.5913.8711720.62
2015 (2)9.3719.971.019.050.4865.520.4612.210.67-0.775.1237.964.91-6.489740.58
2014 (1)7.8118.330.8429.230.2945.00.4128.1210.7603.7105.250690.0

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