- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 2.99 | 8.73 | -16.48 | 0.44 | -6.38 | 0.0 | 0.2 | 5.26 | -13.04 | 0.29 | 11.54 | 61.11 | 14.72 | -13.9 | 19.73 | 6.69 | -3.19 | 4.12 | 9.70 | 2.59 | 92.9 | 151 | 0.0 | 3.42 |
| 24Q1 (19) | 2.75 | -36.78 | -16.16 | 0.47 | -6.0 | 14.63 | 0.19 | 18.75 | -5.0 | 0.26 | 18.18 | 30.0 | 17.09 | 48.69 | 36.73 | 6.91 | 87.84 | 13.31 | 9.45 | 86.94 | 55.05 | 151 | 0.0 | 3.42 |
| 23Q4 (18) | 4.35 | 16.94 | -10.68 | 0.5 | 6.38 | 16.28 | 0.16 | -11.11 | -20.0 | 0.22 | 15.79 | -12.0 | 11.49 | -9.02 | 30.18 | 3.68 | -23.98 | -10.44 | 5.06 | -0.98 | -1.48 | 151 | 3.42 | 3.42 |
| 23Q3 (17) | 3.72 | 3.91 | 10.71 | 0.47 | 6.82 | 46.88 | 0.18 | -21.74 | 0.0 | 0.19 | 5.56 | -13.64 | 12.63 | 2.8 | 32.66 | 4.84 | -24.68 | -9.68 | 5.11 | 1.58 | -21.99 | 146 | 0.0 | 0.0 |
| 23Q2 (16) | 3.58 | 9.15 | 0.28 | 0.44 | 7.32 | 4.76 | 0.23 | 15.0 | 15.0 | 0.18 | -10.0 | -5.26 | 12.29 | -1.68 | 4.47 | 6.42 | 5.36 | 14.68 | 5.03 | -17.54 | -5.53 | 146 | 0.0 | 0.0 |
| 23Q1 (15) | 3.28 | -32.65 | -21.72 | 0.41 | -4.65 | -10.87 | 0.2 | 0.0 | -4.76 | 0.2 | -20.0 | -4.76 | 12.50 | 41.57 | 13.86 | 6.10 | 48.48 | 21.66 | 6.10 | 18.78 | 21.66 | 146 | 0.0 | 0.0 |
| 22Q4 (14) | 4.87 | 44.94 | 13.52 | 0.43 | 34.38 | 13.16 | 0.2 | 11.11 | 11.11 | 0.25 | 13.64 | 31.58 | 8.83 | -7.29 | -0.32 | 4.11 | -23.34 | -2.12 | 5.13 | -21.6 | 15.91 | 146 | 0.0 | 0.0 |
| 22Q3 (13) | 3.36 | -5.88 | 36.03 | 0.32 | -23.81 | -8.57 | 0.18 | -10.0 | 12.5 | 0.22 | 15.79 | 29.41 | 9.52 | -19.05 | -32.79 | 5.36 | -4.38 | -17.3 | 6.55 | 23.03 | -4.87 | 146 | 0.0 | 2.82 |
| 22Q2 (12) | 3.57 | -14.8 | 41.67 | 0.42 | -8.7 | 31.25 | 0.2 | -4.76 | 25.0 | 0.19 | -9.52 | 11.76 | 11.76 | 7.16 | -7.35 | 5.60 | 11.78 | -11.76 | 5.32 | 6.19 | -21.11 | 146 | 0.0 | 2.82 |
| 22Q1 (11) | 4.19 | -2.33 | 53.48 | 0.46 | 21.05 | 35.29 | 0.21 | 16.67 | 16.67 | 0.21 | 10.53 | -22.22 | 10.98 | 23.94 | -11.85 | 5.01 | 19.45 | -23.99 | 5.01 | 13.16 | -49.32 | 146 | 0.0 | 2.82 |
| 21Q4 (10) | 4.29 | 73.68 | -1.15 | 0.38 | 8.57 | -11.63 | 0.18 | 12.5 | 12.5 | 0.19 | 11.76 | 18.75 | 8.86 | -37.49 | -10.6 | 4.20 | -35.23 | 13.81 | 4.43 | -35.65 | 20.13 | 146 | 2.82 | 2.82 |
| 21Q3 (9) | 2.47 | -1.98 | -15.7 | 0.35 | 9.38 | -5.41 | 0.16 | 0.0 | -15.79 | 0.17 | 0.0 | 0.0 | 14.17 | 11.59 | 12.21 | 6.48 | 2.02 | -0.11 | 6.88 | 2.02 | 18.62 | 142 | 0.0 | 10.08 |
| 21Q2 (8) | 2.52 | -7.69 | -31.34 | 0.32 | -5.88 | -5.88 | 0.16 | -11.11 | -15.79 | 0.17 | -37.04 | 0.0 | 12.70 | 1.96 | 37.07 | 6.35 | -3.7 | 22.64 | 6.75 | -31.79 | 45.63 | 142 | 0.0 | 10.08 |
| 21Q1 (7) | 2.73 | -37.1 | 8.33 | 0.34 | -20.93 | -29.17 | 0.18 | 12.5 | 5.88 | 0.27 | 68.75 | 50.0 | 12.45 | 25.7 | -34.62 | 6.59 | 78.85 | -2.26 | 9.89 | 168.27 | 38.46 | 142 | 0.0 | 19.33 |
| 20Q4 (6) | 4.34 | 48.12 | 20.22 | 0.43 | 16.22 | 10.26 | 0.16 | -15.79 | -15.79 | 0.16 | -5.88 | 0.0 | 9.91 | -21.54 | -8.29 | 3.69 | -43.15 | -29.95 | 3.69 | -36.46 | -16.82 | 142 | 10.08 | 19.33 |
| 20Q3 (5) | 2.93 | -20.16 | 2.81 | 0.37 | 8.82 | 2.78 | 0.19 | 0.0 | 11.76 | 0.17 | 0.0 | 6.25 | 12.63 | 36.31 | -0.03 | 6.48 | 25.26 | 8.71 | 5.80 | 25.26 | 3.35 | 129 | 0.0 | 8.4 |
| 20Q2 (4) | 3.67 | 45.63 | 0.0 | 0.34 | -29.17 | 0.0 | 0.19 | 11.76 | 0.0 | 0.17 | -5.56 | 0.0 | 9.26 | -51.36 | 0.0 | 5.18 | -23.26 | 0.0 | 4.63 | -35.15 | 0.0 | 129 | 8.4 | 0.0 |
| 20Q1 (3) | 2.52 | -30.19 | 0.0 | 0.48 | 23.08 | 0.0 | 0.17 | -10.53 | 0.0 | 0.18 | 12.5 | 0.0 | 19.05 | 76.31 | 0.0 | 6.75 | 28.17 | 0.0 | 7.14 | 61.16 | 0.0 | 119 | 0.0 | 0.0 |
| 19Q4 (2) | 3.61 | 26.67 | 0.0 | 0.39 | 8.33 | 0.0 | 0.19 | 11.76 | 0.0 | 0.16 | 0.0 | 0.0 | 10.80 | -14.47 | 0.0 | 5.26 | -11.76 | 0.0 | 4.43 | -21.05 | 0.0 | 119 | 0.0 | 0.0 |
| 19Q3 (1) | 2.85 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 12.63 | 0.0 | 0.0 | 5.96 | 0.0 | 0.0 | 5.61 | 0.0 | 0.0 | 119 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 14.93 | -6.69 | 1.82 | 12.35 | 0.77 | -2.53 | 0.79 | -9.2 | 12.19 | 20.4 | 5.16 | 4.45 | 5.29 | -2.69 | 146 | 0.0 |
| 2022 (9) | 16.0 | 33.11 | 1.62 | 15.71 | 0.79 | 14.49 | 0.87 | 10.13 | 10.12 | -13.07 | 4.94 | -13.99 | 5.44 | -17.27 | 146 | 0.0 |
| 2021 (8) | 12.02 | -10.76 | 1.4 | -13.58 | 0.69 | -1.43 | 0.79 | 14.49 | 11.65 | -3.16 | 5.74 | 10.46 | 6.57 | 28.3 | 146 | 2.82 |
| 2020 (7) | 13.47 | -9.17 | 1.62 | 3.18 | 0.7 | 1.45 | 0.69 | 0.0 | 12.03 | 13.6 | 5.20 | 11.69 | 5.12 | 10.1 | 142 | 10.08 |
| 2019 (6) | 14.83 | 4.07 | 1.57 | 1.95 | 0.69 | 11.29 | 0.69 | 4.55 | 10.59 | -2.04 | 4.65 | 6.94 | 4.65 | 0.46 | 129 | 8.4 |
| 2018 (5) | 14.25 | 9.95 | 1.54 | 1.32 | 0.62 | 14.81 | 0.66 | -4.35 | 10.81 | -7.86 | 4.35 | 4.42 | 4.63 | -13.01 | 119 | -0.83 |
| 2017 (4) | 12.96 | 15.0 | 1.52 | 5.56 | 0.54 | -26.03 | 0.69 | 9.52 | 11.73 | -8.21 | 4.17 | -35.67 | 5.32 | -4.76 | 120 | 2.56 |
| 2016 (3) | 11.27 | 20.28 | 1.44 | 44.0 | 0.73 | 52.08 | 0.63 | 36.96 | 12.78 | 19.72 | 6.48 | 26.44 | 5.59 | 13.87 | 117 | 20.62 |
| 2015 (2) | 9.37 | 19.97 | 1.0 | 19.05 | 0.48 | 65.52 | 0.46 | 12.2 | 10.67 | -0.77 | 5.12 | 37.96 | 4.91 | -6.48 | 97 | 40.58 |
| 2014 (1) | 7.81 | 18.33 | 0.84 | 29.23 | 0.29 | 45.0 | 0.41 | 28.12 | 10.76 | 0 | 3.71 | 0 | 5.25 | 0 | 69 | 0.0 |
