- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.11 | -12.45 | -6.64 | 0.2 | -9.09 | 17.65 | 0.21 | 10.53 | -4.55 | 0.23 | 15.0 | 0.0 | 9.48 | 3.83 | 26.01 | 9.95 | 26.24 | 2.24 | 10.90 | 31.35 | 7.11 | 211 | 0.0 | 4.98 |
| 24Q2 (19) | 2.41 | 6.64 | -12.36 | 0.22 | 46.67 | 10.0 | 0.19 | -13.64 | -17.39 | 0.2 | 11.11 | -4.76 | 9.13 | 37.54 | 25.52 | 7.88 | -19.01 | -5.74 | 8.30 | 4.2 | 8.67 | 211 | 0.0 | 4.98 |
| 24Q1 (18) | 2.26 | 7.11 | -2.16 | 0.15 | -21.05 | -11.76 | 0.22 | 10.0 | 15.79 | 0.18 | -28.0 | 0.0 | 6.64 | -26.29 | -9.81 | 9.73 | 2.7 | 18.35 | 7.96 | -32.78 | 2.21 | 211 | 0.0 | 4.98 |
| 23Q4 (17) | 2.11 | -6.64 | -28.72 | 0.19 | 11.76 | -13.64 | 0.2 | -9.09 | -13.04 | 0.25 | 8.7 | 38.89 | 9.00 | 19.71 | 21.15 | 9.48 | -2.63 | 21.99 | 11.85 | 16.42 | 94.84 | 211 | 4.98 | 4.98 |
| 23Q3 (16) | 2.26 | -17.82 | -37.22 | 0.17 | -15.0 | -22.73 | 0.22 | -4.35 | -21.43 | 0.23 | 9.52 | 27.78 | 7.52 | 3.43 | 23.09 | 9.73 | 16.39 | 25.16 | 10.18 | 33.27 | 103.54 | 201 | 0.0 | 10.44 |
| 23Q2 (15) | 2.75 | 19.05 | 8.7 | 0.2 | 17.65 | 5.26 | 0.23 | 21.05 | 0.0 | 0.21 | 16.67 | 23.53 | 7.27 | -1.18 | -3.16 | 8.36 | 1.68 | -8.0 | 7.64 | -2.0 | 13.65 | 201 | 0.0 | 10.44 |
| 23Q1 (14) | 2.31 | -21.96 | 1.32 | 0.17 | -22.73 | 0.0 | 0.19 | -17.39 | 11.76 | 0.18 | 0.0 | 28.57 | 7.36 | -0.98 | -1.3 | 8.23 | 5.85 | 10.31 | 7.79 | 28.14 | 26.9 | 201 | 0.0 | 10.44 |
| 22Q4 (13) | 2.96 | -17.78 | 13.41 | 0.22 | 0.0 | 46.67 | 0.23 | -17.86 | 4.55 | 0.18 | 0.0 | 20.0 | 7.43 | 21.62 | 29.32 | 7.77 | -0.1 | -7.82 | 6.08 | 21.62 | 5.81 | 201 | 10.44 | 10.44 |
| 22Q3 (12) | 3.6 | 42.29 | 50.0 | 0.22 | 15.79 | 46.67 | 0.28 | 21.74 | 64.71 | 0.18 | 5.88 | 38.46 | 6.11 | -18.63 | -2.22 | 7.78 | -14.44 | 9.8 | 5.00 | -25.59 | -7.69 | 182 | 0.0 | -0.55 |
| 22Q2 (11) | 2.53 | 10.96 | 17.13 | 0.19 | 11.76 | 46.15 | 0.23 | 35.29 | 53.33 | 0.17 | 21.43 | 21.43 | 7.51 | 0.72 | 24.78 | 9.09 | 21.93 | 30.91 | 6.72 | 9.43 | 3.67 | 182 | 0.0 | -0.55 |
| 22Q1 (10) | 2.28 | -12.64 | 46.15 | 0.17 | 13.33 | 41.67 | 0.17 | -22.73 | 21.43 | 0.14 | -6.67 | 0.0 | 7.46 | 29.74 | -3.07 | 7.46 | -11.54 | -16.92 | 6.14 | 6.84 | -31.58 | 182 | 0.0 | -0.55 |
| 21Q4 (9) | 2.61 | 8.75 | 67.31 | 0.15 | 0.0 | 25.0 | 0.22 | 29.41 | 69.23 | 0.15 | 15.38 | 15.38 | 5.75 | -8.05 | -25.29 | 8.43 | 19.0 | 1.15 | 5.75 | 6.1 | -31.03 | 182 | -0.55 | -0.55 |
| 21Q3 (8) | 2.4 | 11.11 | 55.84 | 0.15 | 15.38 | 15.38 | 0.17 | 13.33 | 6.25 | 0.13 | -7.14 | 0.0 | 6.25 | 3.85 | -25.96 | 7.08 | 2.0 | -31.82 | 5.42 | -16.43 | -35.83 | 183 | 0.0 | 0.0 |
| 21Q2 (7) | 2.16 | 38.46 | 43.05 | 0.13 | 8.33 | 0.0 | 0.15 | 7.14 | -6.25 | 0.14 | 0.0 | 16.67 | 6.02 | -21.76 | -30.09 | 6.94 | -22.62 | -34.46 | 6.48 | -27.78 | -18.44 | 183 | 0.0 | 0.0 |
| 21Q1 (6) | 1.56 | 0.0 | 5.41 | 0.12 | 0.0 | -20.0 | 0.14 | 7.69 | 0.0 | 0.14 | 7.69 | 7.69 | 7.69 | 0.0 | -24.1 | 8.97 | 7.69 | -5.13 | 8.97 | 7.69 | 2.17 | 183 | 0.0 | 0.55 |
| 20Q4 (5) | 1.56 | 1.3 | -19.59 | 0.12 | -7.69 | -33.33 | 0.13 | -18.75 | -43.48 | 0.13 | 0.0 | -13.33 | 7.69 | -8.88 | -17.09 | 8.33 | -19.79 | -29.71 | 8.33 | -1.28 | 7.78 | 183 | 0.0 | 0.55 |
| 20Q3 (4) | 1.54 | 1.99 | 0.0 | 0.13 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.13 | 8.33 | 0.0 | 8.44 | -1.95 | 0.0 | 10.39 | -1.95 | 0.0 | 8.44 | 6.22 | 0.0 | 183 | 0.0 | 0.0 |
| 20Q2 (3) | 1.51 | 2.03 | 0.0 | 0.13 | -13.33 | 0.0 | 0.16 | 14.29 | 0.0 | 0.12 | -7.69 | 0.0 | 8.61 | -15.06 | 0.0 | 10.60 | 12.02 | 0.0 | 7.95 | -9.53 | 0.0 | 183 | 0.55 | 0.0 |
| 20Q1 (2) | 1.48 | -23.71 | 0.0 | 0.15 | -16.67 | 0.0 | 0.14 | -39.13 | 0.0 | 0.13 | -13.33 | 0.0 | 10.14 | 9.23 | 0.0 | 9.46 | -20.21 | 0.0 | 8.78 | 13.6 | 0.0 | 182 | 0.0 | 0.0 |
| 19Q4 (1) | 1.94 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 9.28 | 0.0 | 0.0 | 11.86 | 0.0 | 0.0 | 7.73 | 0.0 | 0.0 | 182 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 9.44 | -16.97 | 0.73 | -7.59 | 0.84 | -7.69 | 0.87 | 29.85 | 7.73 | 11.3 | 8.90 | 11.18 | 9.22 | 56.4 | 201 | 0.0 |
| 2022 (9) | 11.37 | 30.09 | 0.79 | 43.64 | 0.91 | 33.82 | 0.67 | 19.64 | 6.95 | 10.41 | 8.00 | 2.87 | 5.89 | -8.03 | 201 | 10.44 |
| 2021 (8) | 8.74 | 43.75 | 0.55 | 3.77 | 0.68 | 17.24 | 0.56 | 9.8 | 6.29 | -27.81 | 7.78 | -18.44 | 6.41 | -23.61 | 182 | -0.55 |
| 2020 (7) | 6.08 | -21.24 | 0.53 | -19.7 | 0.58 | -33.33 | 0.51 | -3.77 | 8.72 | 1.96 | 9.54 | -15.35 | 8.39 | 22.18 | 183 | 0.0 |
| 2019 (6) | 7.72 | 21.96 | 0.66 | 32.0 | 0.87 | 26.09 | 0.53 | 10.42 | 8.55 | 8.23 | 11.27 | 3.38 | 6.87 | -9.46 | 183 | 0.55 |
| 2018 (5) | 6.33 | 11.44 | 0.5 | 13.64 | 0.69 | -6.76 | 0.48 | 11.63 | 7.90 | 1.97 | 10.90 | -16.33 | 7.58 | 0.17 | 182 | 0.55 |
| 2017 (4) | 5.68 | 1.25 | 0.44 | -8.33 | 0.74 | -2.63 | 0.43 | 22.86 | 7.75 | -9.46 | 13.03 | -3.83 | 7.57 | 21.34 | 181 | 11.73 |
| 2016 (3) | 5.61 | 2.0 | 0.48 | -14.29 | 0.76 | -1.3 | 0.35 | -5.41 | 8.56 | -15.97 | 13.55 | -3.23 | 6.24 | -7.26 | 162 | 5.88 |
| 2015 (2) | 5.5 | 16.53 | 0.56 | 21.74 | 0.77 | 13.24 | 0.37 | 48.0 | 10.18 | 4.47 | 14.00 | -2.82 | 6.73 | 27.01 | 153 | 18.6 |
| 2014 (1) | 4.72 | 40.48 | 0.46 | 17.95 | 0.68 | 25.93 | 0.25 | 66.67 | 9.75 | 0 | 14.41 | 0 | 5.30 | 0 | 129 | 15.18 |
