- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 8.2 | -5.2 | 12.48 | 0.44 | -10.2 | -6.38 | 0.37 | 2.78 | 15.62 | 0.24 | -31.43 | -7.69 | 5.37 | -5.28 | -16.77 | 4.51 | 8.42 | 2.79 | 2.93 | -27.67 | -17.94 | 640 | 0.0 | 0.0 |
| 24Q2 (19) | 8.65 | 9.08 | 32.06 | 0.49 | 22.5 | 6.52 | 0.36 | 0.0 | 20.0 | 0.35 | -5.41 | 25.0 | 5.66 | 12.3 | -19.34 | 4.16 | -8.32 | -9.13 | 4.05 | -13.28 | -5.35 | 640 | 0.0 | 0.0 |
| 24Q1 (18) | 7.93 | 0.25 | 28.53 | 0.4 | -4.76 | -4.76 | 0.36 | 44.0 | 20.0 | 0.37 | 23.33 | 8.82 | 5.04 | -5.0 | -25.9 | 4.54 | 43.64 | -6.63 | 4.67 | 23.02 | -15.33 | 640 | 0.0 | 0.0 |
| 23Q4 (17) | 7.91 | 8.5 | 29.89 | 0.42 | -10.64 | 5.0 | 0.25 | -21.88 | 4.17 | 0.3 | 15.38 | 87.5 | 5.31 | -17.64 | -19.16 | 3.16 | -28.0 | -19.8 | 3.79 | 6.34 | 44.36 | 640 | 0.0 | 0.0 |
| 23Q3 (16) | 7.29 | 11.3 | 9.13 | 0.47 | 2.17 | 6.82 | 0.32 | 6.67 | 10.34 | 0.26 | -7.14 | -18.75 | 6.45 | -8.2 | -2.12 | 4.39 | -4.16 | 1.11 | 3.57 | -16.57 | -25.55 | 640 | 0.0 | 0.0 |
| 23Q2 (15) | 6.55 | 6.16 | -10.76 | 0.46 | 9.52 | 21.05 | 0.3 | 0.0 | -6.25 | 0.28 | -17.65 | 3.7 | 7.02 | 3.17 | 35.65 | 4.58 | -5.8 | 5.06 | 4.27 | -22.42 | 16.21 | 640 | 0.0 | 0.0 |
| 23Q1 (14) | 6.17 | 1.31 | 3.35 | 0.42 | 5.0 | 2.44 | 0.3 | 25.0 | 20.0 | 0.34 | 112.5 | 3.03 | 6.81 | 3.64 | -0.88 | 4.86 | 23.38 | 16.11 | 5.51 | 109.74 | -0.31 | 640 | 0.0 | 0.0 |
| 22Q4 (13) | 6.09 | -8.83 | -2.72 | 0.4 | -9.09 | -4.76 | 0.24 | -17.24 | 4.35 | 0.16 | -50.0 | -11.11 | 6.57 | -0.28 | -2.1 | 3.94 | -9.22 | 7.26 | 2.63 | -45.16 | -8.63 | 640 | 0.0 | 0.0 |
| 22Q3 (12) | 6.68 | -8.99 | 4.7 | 0.44 | 15.79 | 2.33 | 0.29 | -9.38 | 11.54 | 0.32 | 18.52 | 68.42 | 6.59 | 27.23 | -2.27 | 4.34 | -0.42 | 6.53 | 4.79 | 30.23 | 60.86 | 640 | 0.0 | 0.0 |
| 22Q2 (11) | 7.34 | 22.95 | 14.69 | 0.38 | -7.32 | -13.64 | 0.32 | 28.0 | 18.52 | 0.27 | -18.18 | 28.57 | 5.18 | -24.62 | -24.7 | 4.36 | 4.11 | 3.34 | 3.68 | -33.45 | 12.11 | 640 | 0.0 | 0.0 |
| 22Q1 (10) | 5.97 | -4.63 | -5.98 | 0.41 | -2.38 | -16.33 | 0.25 | 8.7 | -13.79 | 0.33 | 83.33 | 106.25 | 6.87 | 2.36 | -11.0 | 4.19 | 13.98 | -8.31 | 5.53 | 92.24 | 119.38 | 640 | 0.0 | 0.0 |
| 21Q4 (9) | 6.26 | -1.88 | 5.03 | 0.42 | -2.33 | 5.0 | 0.23 | -11.54 | 9.52 | 0.18 | -5.26 | 20.0 | 6.71 | -0.45 | -0.03 | 3.67 | -9.84 | 4.28 | 2.88 | -3.45 | 14.25 | 640 | 0.0 | 0.0 |
| 21Q3 (8) | 6.38 | -0.31 | 20.15 | 0.43 | -2.27 | 10.26 | 0.26 | -3.7 | 23.81 | 0.19 | -9.52 | -5.0 | 6.74 | -1.97 | -8.23 | 4.08 | -3.4 | 3.05 | 2.98 | -9.24 | -20.93 | 640 | 0.0 | 0.0 |
| 21Q2 (7) | 6.4 | 0.79 | -25.67 | 0.44 | -10.2 | -37.14 | 0.27 | -6.9 | -34.15 | 0.21 | 31.25 | -41.67 | 6.88 | -10.91 | -15.44 | 4.22 | -7.62 | -11.41 | 3.28 | 30.22 | -21.52 | 640 | 0.0 | 0.0 |
| 21Q1 (6) | 6.35 | 6.54 | 0 | 0.49 | 22.5 | 0 | 0.29 | 38.1 | 0 | 0.16 | 6.67 | 0 | 7.72 | 14.98 | 0 | 4.57 | 29.61 | 0 | 2.52 | 0.12 | 0 | 640 | 0.0 | 0 |
| 20Q4 (5) | 5.96 | 12.24 | 0 | 0.4 | 2.56 | 0 | 0.21 | 0.0 | 0 | 0.15 | -25.0 | 0 | 6.71 | -8.62 | 0 | 3.52 | -10.91 | 0 | 2.52 | -33.18 | 0 | 640 | 0.0 | 0 |
| 20Q3 (4) | 5.31 | -38.33 | 0.0 | 0.39 | -44.29 | 0.0 | 0.21 | -48.78 | 0.0 | 0.2 | -44.44 | 0.0 | 7.34 | -9.66 | 0.0 | 3.95 | -16.95 | 0.0 | 3.77 | -9.92 | 0.0 | 640 | 0.0 | 0.0 |
| 20Q2 (3) | 8.61 | 0 | 0.0 | 0.7 | 0 | 0.0 | 0.41 | 0 | 0.0 | 0.36 | 0 | 0.0 | 8.13 | 0 | 0.0 | 4.76 | 0 | 0.0 | 4.18 | 0 | 0.0 | 640 | 0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 27.92 | 7.1 | 1.76 | 7.32 | 1.17 | 5.41 | 1.17 | 9.35 | 6.30 | 0.21 | 4.19 | -1.58 | 4.19 | 2.1 | 640 | 0.0 |
| 2022 (9) | 26.07 | 2.64 | 1.64 | -7.87 | 1.11 | 4.72 | 1.07 | 44.59 | 6.29 | -10.23 | 4.26 | 2.03 | 4.10 | 40.88 | 640 | 0.0 |
| 2021 (8) | 25.4 | 27.77 | 1.78 | 19.46 | 1.06 | 27.71 | 0.74 | 4.23 | 7.01 | -6.5 | 4.17 | -0.04 | 2.91 | -18.43 | 640 | 0.0 |
| 2020 (7) | 19.88 | -5.6 | 1.49 | -19.46 | 0.83 | -8.79 | 0.71 | 14.52 | 7.49 | -14.68 | 4.18 | -3.38 | 3.57 | 21.31 | 640 | 0.0 |
| 2019 (6) | 21.06 | -7.51 | 1.85 | 10.12 | 0.91 | 5.81 | 0.62 | 19.23 | 8.78 | 19.06 | 4.32 | 14.41 | 2.94 | 28.91 | 640 | 0.0 |
| 2018 (5) | 22.77 | -0.83 | 1.68 | 7.01 | 0.86 | 7.5 | 0.52 | 0.0 | 7.38 | 7.9 | 3.78 | 8.4 | 2.28 | 0.83 | 640 | 0.0 |
| 2017 (4) | 22.96 | 1.37 | 1.57 | -1.88 | 0.8 | -9.09 | 0.52 | 4.0 | 6.84 | -3.2 | 3.48 | -10.32 | 2.26 | 2.6 | 640 | 0.0 |
| 2016 (3) | 22.65 | 0.35 | 1.6 | 2.56 | 0.88 | -18.52 | 0.5 | -24.24 | 7.06 | 2.2 | 3.89 | -18.81 | 2.21 | -24.51 | 640 | 2.73 |
| 2015 (2) | 22.57 | 0.36 | 1.56 | 7.59 | 1.08 | 35.0 | 0.66 | 15.79 | 6.91 | 7.2 | 4.79 | 34.52 | 2.92 | 15.38 | 623 | 3.32 |
| 2014 (1) | 22.49 | 0 | 1.45 | 0 | 0.8 | 0 | 0.57 | 0 | 6.45 | 0 | 3.56 | 0 | 2.53 | 0 | 603 | 0 |
