- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 49.49 | -2.92 | 8.44 | 2.45 | -13.43 | -5.41 | 2.9 | 2.47 | 9.02 | 1.84 | -5.64 | -3.66 | 4.95 | -10.82 | -12.76 | 5.86 | 5.56 | 0.54 | 3.72 | -2.8 | -11.16 | 3901 | 0.0 | -0.71 |
| 24Q2 (19) | 50.98 | 5.09 | 14.98 | 2.83 | 9.69 | 8.02 | 2.83 | 1.07 | 4.04 | 1.95 | 2.09 | -8.45 | 5.55 | 4.38 | -6.05 | 5.55 | -3.83 | -9.51 | 3.83 | -2.85 | -20.37 | 3901 | 0.0 | -0.71 |
| 24Q1 (18) | 48.51 | -2.43 | 5.82 | 2.58 | -11.64 | -3.01 | 2.8 | -6.04 | 14.75 | 1.91 | -5.91 | 4.37 | 5.32 | -9.44 | -8.35 | 5.77 | -3.7 | 8.44 | 3.94 | -3.56 | -1.37 | 3901 | 0.0 | -0.71 |
| 23Q4 (17) | 49.72 | 8.94 | 11.08 | 2.92 | 12.74 | 13.62 | 2.98 | 12.03 | 13.31 | 2.03 | 6.28 | 4.1 | 5.87 | 3.49 | 2.28 | 5.99 | 2.84 | 2.0 | 4.08 | -2.44 | -6.28 | 3901 | -0.71 | -0.71 |
| 23Q3 (16) | 45.64 | 2.93 | 0.93 | 2.59 | -1.15 | -0.77 | 2.66 | -2.21 | -6.01 | 1.91 | -10.33 | -15.11 | 5.67 | -3.96 | -1.68 | 5.83 | -4.99 | -6.87 | 4.18 | -12.88 | -15.89 | 3929 | 0.0 | -0.23 |
| 23Q2 (15) | 44.34 | -3.27 | 6.77 | 2.62 | -1.5 | 1.95 | 2.72 | 11.48 | 8.37 | 2.13 | 16.39 | 8.12 | 5.91 | 1.83 | -4.52 | 6.13 | 15.25 | 1.5 | 4.80 | 20.33 | 1.27 | 3929 | 0.0 | -0.23 |
| 23Q1 (14) | 45.84 | 2.41 | 13.97 | 2.66 | 3.5 | -1.48 | 2.44 | -7.22 | 0.83 | 1.83 | -6.15 | -0.54 | 5.80 | 1.06 | -13.56 | 5.32 | -9.41 | -11.53 | 3.99 | -8.36 | -12.74 | 3929 | 0.0 | -0.23 |
| 22Q4 (13) | 44.76 | -1.02 | 9.41 | 2.57 | -1.53 | -8.21 | 2.63 | -7.07 | 5.2 | 1.95 | -13.33 | -2.99 | 5.74 | -0.52 | -16.11 | 5.88 | -6.11 | -3.85 | 4.36 | -12.44 | -11.33 | 3929 | -0.23 | -0.23 |
| 22Q3 (12) | 45.22 | 8.89 | 13.76 | 2.61 | 1.56 | -2.25 | 2.83 | 12.75 | -5.98 | 2.25 | 14.21 | 20.97 | 5.77 | -6.73 | -14.07 | 6.26 | 3.55 | -17.35 | 4.98 | 4.89 | 6.33 | 3938 | 0.0 | -3.34 |
| 22Q2 (11) | 41.53 | 3.26 | 4.9 | 2.57 | -4.81 | -6.2 | 2.51 | 3.72 | 6.36 | 1.97 | 7.07 | -2.96 | 6.19 | -7.82 | -10.59 | 6.04 | 0.45 | 1.39 | 4.74 | 3.69 | -7.49 | 3938 | 0.0 | -3.34 |
| 22Q1 (10) | 40.22 | -1.69 | -2.07 | 2.7 | -3.57 | 12.03 | 2.42 | -3.2 | 71.63 | 1.84 | -8.46 | -6.12 | 6.71 | -1.92 | 14.4 | 6.02 | -1.54 | 75.26 | 4.57 | -6.89 | -4.14 | 3938 | 0.0 | -3.34 |
| 21Q4 (9) | 40.91 | 2.92 | 4.98 | 2.8 | 4.87 | 27.27 | 2.5 | -16.94 | -8.42 | 2.01 | 8.06 | 3.61 | 6.84 | 1.9 | 21.24 | 6.11 | -19.3 | -12.77 | 4.91 | 5.0 | -1.3 | 3938 | -3.34 | -3.34 |
| 21Q3 (8) | 39.75 | 0.4 | 3.89 | 2.67 | -2.55 | 32.18 | 3.01 | 27.54 | 30.87 | 1.86 | -8.37 | -1.59 | 6.72 | -2.95 | 27.22 | 7.57 | 27.03 | 25.96 | 4.68 | -8.74 | -5.28 | 4074 | 0.0 | -3.82 |
| 21Q2 (7) | 39.59 | -3.6 | 47.39 | 2.74 | 13.69 | 61.18 | 2.36 | 67.38 | 34.86 | 2.03 | 3.57 | 22.29 | 6.92 | 17.94 | 9.35 | 5.96 | 73.63 | -8.51 | 5.13 | 7.44 | -17.03 | 4074 | 0.0 | -3.82 |
| 21Q1 (6) | 41.07 | 5.39 | 6.65 | 2.41 | 9.55 | 3.88 | 1.41 | -48.35 | -47.97 | 1.96 | 1.03 | 5.38 | 5.87 | 3.94 | -2.6 | 3.43 | -50.99 | -51.21 | 4.77 | -4.14 | -1.19 | 4074 | 0.0 | -3.21 |
| 20Q4 (5) | 38.97 | 1.86 | -3.56 | 2.2 | 8.91 | -9.09 | 2.73 | 18.7 | 7.91 | 1.94 | 2.65 | 4.86 | 5.65 | 6.93 | -5.73 | 7.01 | 16.53 | 11.89 | 4.98 | 0.78 | 8.74 | 4074 | -3.82 | -3.21 |
| 20Q3 (4) | 38.26 | 42.44 | 0.0 | 2.02 | 18.82 | 0.0 | 2.3 | 31.43 | 0.0 | 1.89 | 13.86 | 0.0 | 5.28 | -16.58 | 0.0 | 6.01 | -7.73 | 0.0 | 4.94 | -20.07 | 0.0 | 4236 | 0.0 | 0.0 |
| 20Q2 (3) | 26.86 | -30.25 | 0.0 | 1.7 | -26.72 | 0.0 | 1.75 | -35.42 | 0.0 | 1.66 | -10.75 | 0.0 | 6.33 | 5.06 | 0.0 | 6.52 | -7.42 | 0.0 | 6.18 | 27.96 | 0.0 | 4236 | 0.64 | 0.0 |
| 20Q1 (2) | 38.51 | -4.7 | 0.0 | 2.32 | -4.13 | 0.0 | 2.71 | 7.11 | 0.0 | 1.86 | 0.54 | 0.0 | 6.02 | 0.6 | 0.0 | 7.04 | 12.4 | 0.0 | 4.83 | 5.5 | 0.0 | 4209 | 0.0 | 0.0 |
| 19Q4 (1) | 40.41 | 0.0 | 0.0 | 2.42 | 0.0 | 0.0 | 2.53 | 0.0 | 0.0 | 1.85 | 0.0 | 0.0 | 5.99 | 0.0 | 0.0 | 6.26 | 0.0 | 0.0 | 4.58 | 0.0 | 0.0 | 4209 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 185.53 | 8.04 | 10.78 | 3.06 | 10.81 | 4.04 | 7.89 | -1.62 | 5.81 | -4.61 | 5.83 | -3.7 | 4.25 | -8.94 | 3929 | 0.0 |
| 2022 (9) | 171.73 | 6.46 | 10.46 | -1.51 | 10.39 | 11.84 | 8.02 | 2.04 | 6.09 | -7.48 | 6.05 | 5.05 | 4.67 | -4.16 | 3929 | -0.23 |
| 2021 (8) | 161.31 | 13.12 | 10.62 | 28.73 | 9.29 | -2.21 | 7.86 | 6.94 | 6.58 | 13.8 | 5.76 | -13.55 | 4.87 | -5.46 | 3938 | -3.34 |
| 2020 (7) | 142.6 | -8.53 | 8.25 | -9.64 | 9.5 | -9.09 | 7.35 | -6.61 | 5.79 | -1.21 | 6.66 | -0.61 | 5.15 | 2.1 | 4074 | -3.82 |
| 2019 (6) | 155.9 | -3.78 | 9.13 | 0.88 | 10.45 | 13.83 | 7.87 | -6.86 | 5.86 | 4.85 | 6.70 | 18.31 | 5.05 | -3.2 | 4236 | 0.64 |
| 2018 (5) | 162.03 | 0.56 | 9.05 | 5.36 | 9.18 | 18.76 | 8.45 | 3.68 | 5.59 | 4.77 | 5.67 | 18.1 | 5.22 | 3.11 | 4209 | 0.14 |
| 2017 (4) | 161.13 | 2.06 | 8.59 | -4.87 | 7.73 | 0.91 | 8.15 | -2.16 | 5.33 | -6.8 | 4.80 | -1.13 | 5.06 | -4.14 | 4203 | 4.5 |
| 2016 (3) | 157.87 | 4.76 | 9.03 | -0.55 | 7.66 | 9.27 | 8.33 | 0.24 | 5.72 | -5.07 | 4.85 | 4.3 | 5.28 | -4.32 | 4022 | 3.61 |
| 2015 (2) | 150.69 | 2.43 | 9.08 | 1.0 | 7.01 | 11.45 | 8.31 | 9.2 | 6.03 | -1.39 | 4.65 | 8.81 | 5.51 | 6.61 | 3882 | 7.33 |
| 2014 (1) | 147.12 | 7.87 | 8.99 | 10.44 | 6.29 | 3.11 | 7.61 | 1.33 | 6.11 | 0 | 4.28 | 0 | 5.17 | 0 | 3617 | -0.08 |
