玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.73-15.61-23.450.09-18.18-10.00.22-4.350.00.04-20.00.05.20-3.0517.5712.7213.3530.642.31-5.230.64000
24Q2 (19)2.0518.5-4.210.1122.2210.00.2321.059.520.0525.025.05.373.1414.8311.222.1614.332.445.4930.49000
24Q1 (18)1.7322.7-1.140.09-18.18-18.180.195.56-13.640.040.0-33.335.20-33.32-17.2410.98-13.97-12.642.31-18.5-32.56000
23Q4 (17)1.41-37.61-31.880.1110.010.00.18-18.18-14.290.040.0-20.07.8076.3161.4912.7731.1425.842.8460.2817.45000
23Q3 (16)2.265.61-3.420.10.0-16.670.224.760.00.040.0-63.644.42-5.31-13.729.73-0.83.541.77-5.31-62.35000
23Q2 (15)2.1422.29-13.360.1-9.09-9.090.21-4.55-25.00.04-33.33-76.474.67-25.664.939.81-21.94-13.431.87-45.48-72.84000
23Q1 (14)1.75-15.46-17.840.1110.0-8.330.224.76-37.140.0620.00.06.2930.1111.5712.5723.92-23.493.4341.9421.71000
22Q4 (13)2.07-11.54-0.480.1-16.67-9.090.21-4.55-8.70.05-54.55-37.54.83-5.8-8.6510.147.91-8.252.42-48.62-37.2000
22Q3 (12)2.34-5.264.930.129.090.00.22-21.434.760.11-35.2957.145.1315.15-4.79.40-17.06-0.164.70-31.749.76000
22Q2 (11)2.4715.96-44.370.11-8.33-57.690.28-20.0-36.360.17183.33-19.054.45-20.95-23.9511.34-31.0114.396.88144.3345.52000
22Q1 (10)2.132.400.129.0900.3552.1700.06-25.005.636.53-30.9916.4348.689.452.82-26.76-41.88000
21Q4 (9)2.08-6.73-46.940.11-8.33-65.620.239.52-32.350.0814.29-57.895.29-1.72-35.2211.0617.4227.493.8522.53-20.65000
21Q3 (8)2.23-49.7700.12-53.8500.21-52.2700.07-66.6705.38-8.11-29.159.42-4.97-56.873.14-33.6310.21000
21Q2 (7)4.44040.510.2608.330.440-36.230.210133.335.86-28.27-22.99.9114.26-54.624.73-2.4266.07000
21Q1 (6)0-100.000-100.000-100.000-100.008.160.008.670.004.850.00000
20Q4 (5)3.92000.32000.34000.19008.167.4808.67-60.2804.8570.180000
20Q3 (4)0-100.00.00-100.00.00-100.00.00-100.00.07.590.00.021.840.00.02.850.00.0000.0
20Q2 (3)3.1600.00.2400.00.6900.00.0900.07.5900.021.8400.02.8500.0000.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)7.56-16.090.41-8.890.83-21.70.18-55.05.428.5910.98-6.682.38-46.3700
2022 (9)9.013.090.45-8.161.0620.450.411.114.99-10.9211.7616.844.447.7800
2021 (8)8.7423.450.49-12.50.88-14.560.3628.575.61-29.1210.07-30.794.124.1500
2020 (7)7.08-3.280.56-12.51.0310.750.2855.567.91-9.5314.5514.513.9560.8300
2019 (6)7.32-37.860.64-23.810.93-3.120.18-14.298.7422.6112.7055.92.4637.9400
2018 (5)11.784.80.841.20.9610.340.210.07.13-3.438.155.291.78-4.5800
2017 (4)11.241.90.83-5.680.87-22.320.21-55.327.38-7.447.74-23.771.87-56.1500
2016 (3)11.03-10.030.88-19.271.12-8.20.47161.117.98-10.2610.152.044.26190.234390.0
2015 (2)12.2601.0901.2200.1808.8909.9501.4704390

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