- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.64 | -10.81 | 0.0 | 0.13 | -7.14 | 0.0 | 0.16 | 0.0 | 6.67 | 0.03 | 0.0 | 0.0 | 4.92 | 4.11 | 0.0 | 6.06 | 12.12 | 6.67 | 1.14 | 12.12 | 0.0 | 749 | 0.0 | 29.14 |
| 24Q2 (19) | 2.96 | -4.52 | 19.35 | 0.14 | 0.0 | 16.67 | 0.16 | -5.88 | 14.29 | 0.03 | 0.0 | 50.0 | 4.73 | 4.73 | -2.25 | 5.41 | -1.43 | -4.25 | 1.01 | 4.73 | 25.68 | 749 | 0.0 | 29.14 |
| 24Q1 (18) | 3.1 | 7.27 | 48.33 | 0.14 | -17.65 | 16.67 | 0.17 | -5.56 | 30.77 | 0.03 | 0.0 | 50.0 | 4.52 | -23.23 | -21.34 | 5.48 | -11.95 | -11.84 | 0.97 | -6.77 | 1.13 | 749 | 0.0 | 29.14 |
| 23Q4 (17) | 2.89 | 9.47 | 27.31 | 0.17 | 30.77 | 6.25 | 0.18 | 20.0 | 28.57 | 0.03 | 0.0 | 50.0 | 5.88 | 19.46 | -16.54 | 6.23 | 9.62 | 0.99 | 1.04 | -8.65 | 17.82 | 749 | 29.14 | 29.14 |
| 23Q3 (16) | 2.64 | 6.45 | -1.12 | 0.13 | 8.33 | -43.48 | 0.15 | 7.14 | -6.25 | 0.03 | 50.0 | 50.0 | 4.92 | 1.77 | -42.84 | 5.68 | 0.65 | -5.18 | 1.14 | 40.91 | 51.7 | 580 | 0.0 | -17.61 |
| 23Q2 (15) | 2.48 | 18.66 | -15.93 | 0.12 | 0.0 | -52.0 | 0.14 | 7.69 | 7.69 | 0.02 | 0.0 | 100.0 | 4.84 | -15.73 | -42.9 | 5.65 | -9.24 | 28.1 | 0.81 | -15.73 | 137.9 | 580 | 0.0 | -17.61 |
| 23Q1 (14) | 2.09 | -7.93 | -42.9 | 0.12 | -25.0 | -58.62 | 0.13 | -7.14 | -31.58 | 0.02 | 0.0 | 0.0 | 5.74 | -18.54 | -27.54 | 6.22 | 0.85 | 19.82 | 0.96 | 8.61 | 75.12 | 580 | 0.0 | -17.61 |
| 22Q4 (13) | 2.27 | -14.98 | -22.79 | 0.16 | -30.43 | 6.67 | 0.14 | -12.5 | -17.65 | 0.02 | 0.0 | 0.0 | 7.05 | -18.18 | 38.15 | 6.17 | 2.92 | 6.66 | 0.88 | 17.62 | 29.52 | 580 | -17.61 | -17.61 |
| 22Q3 (12) | 2.67 | -9.49 | 151.89 | 0.23 | -8.0 | 360.0 | 0.16 | 23.08 | 166.67 | 0.02 | 100.0 | 100.0 | 8.61 | 1.65 | 82.62 | 5.99 | 35.98 | 5.87 | 0.75 | 120.97 | -20.6 | 704 | 0.0 | 10.0 |
| 22Q2 (11) | 2.95 | -19.4 | 32.88 | 0.25 | -13.79 | 127.27 | 0.13 | -31.58 | 0.0 | 0.01 | -50.0 | 0.0 | 8.47 | 6.95 | 71.03 | 4.41 | -15.11 | -24.75 | 0.34 | -37.97 | -24.75 | 704 | 0.0 | 10.0 |
| 22Q1 (10) | 3.66 | 24.49 | 34.07 | 0.29 | 93.33 | 107.14 | 0.19 | 11.76 | 11.76 | 0.02 | 0.0 | 0.0 | 7.92 | 55.3 | 54.51 | 5.19 | -10.22 | -16.63 | 0.55 | -19.67 | -25.41 | 704 | 0.0 | 10.0 |
| 21Q4 (9) | 2.94 | 177.36 | -30.99 | 0.15 | 200.0 | -25.0 | 0.17 | 183.33 | 41.67 | 0.02 | 100.0 | 0.0 | 5.10 | 8.16 | 8.67 | 5.78 | 2.15 | 105.27 | 0.68 | -27.89 | 44.9 | 704 | 10.0 | 10.0 |
| 21Q3 (8) | 1.06 | -52.25 | -71.88 | 0.05 | -54.55 | -70.59 | 0.06 | -53.85 | -72.73 | 0.01 | 0.0 | -50.0 | 4.72 | -4.8 | 4.61 | 5.66 | -3.34 | -3.0 | 0.94 | 109.43 | 77.83 | 640 | 0.0 | -0.62 |
| 21Q2 (7) | 2.22 | -18.68 | 20.65 | 0.11 | -21.43 | 37.5 | 0.13 | -23.53 | -35.0 | 0.01 | -50.0 | -50.0 | 4.95 | -3.38 | 13.96 | 5.86 | -5.96 | -46.13 | 0.45 | -38.51 | -58.56 | 640 | 0.0 | -0.62 |
| 21Q1 (6) | 2.73 | -35.92 | 0.37 | 0.14 | -30.0 | -22.22 | 0.17 | 41.67 | -5.56 | 0.02 | 0.0 | 0.0 | 5.13 | 9.23 | -22.51 | 6.23 | 121.06 | -5.9 | 0.73 | 56.04 | -0.37 | 640 | 0.0 | 3.56 |
| 20Q4 (5) | 4.26 | 13.0 | 15.14 | 0.2 | 17.65 | -9.09 | 0.12 | -45.45 | -36.84 | 0.02 | 0.0 | -33.33 | 4.69 | 4.11 | -21.04 | 2.82 | -51.73 | -45.14 | 0.47 | -11.5 | -42.1 | 640 | -0.62 | 3.56 |
| 20Q3 (4) | 3.77 | 104.89 | 0.0 | 0.17 | 112.5 | 0.0 | 0.22 | 10.0 | 0.0 | 0.02 | 0.0 | 0.0 | 4.51 | 3.71 | 0.0 | 5.84 | -46.31 | 0.0 | 0.53 | -51.19 | 0.0 | 644 | 0.0 | 0.0 |
| 20Q2 (3) | 1.84 | -32.35 | 0.0 | 0.08 | -55.56 | 0.0 | 0.2 | 11.11 | 0.0 | 0.02 | 0.0 | 0.0 | 4.35 | -34.3 | 0.0 | 10.87 | 64.25 | 0.0 | 1.09 | 47.83 | 0.0 | 644 | 4.21 | 0.0 |
| 20Q1 (2) | 2.72 | -26.49 | 0.0 | 0.18 | -18.18 | 0.0 | 0.18 | -5.26 | 0.0 | 0.02 | -33.33 | 0.0 | 6.62 | 11.3 | 0.0 | 6.62 | 28.87 | 0.0 | 0.74 | -9.31 | 0.0 | 618 | 0.0 | 0.0 |
| 19Q4 (1) | 3.7 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 5.95 | 0.0 | 0.0 | 5.14 | 0.0 | 0.0 | 0.81 | 0.0 | 0.0 | 618 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 10.1 | -12.48 | 0.54 | -41.94 | 0.61 | -3.17 | 0.11 | 57.14 | 5.35 | -33.66 | 6.04 | 10.63 | 1.09 | 79.55 | 580 | 0.0 |
| 2022 (9) | 11.54 | 29.08 | 0.93 | 102.17 | 0.63 | 21.15 | 0.07 | 16.67 | 8.06 | 56.62 | 5.46 | -6.14 | 0.61 | -9.62 | 580 | -17.61 |
| 2021 (8) | 8.94 | -29.05 | 0.46 | -26.98 | 0.52 | -28.77 | 0.06 | -25.0 | 5.15 | 2.91 | 5.82 | 0.4 | 0.67 | 5.7 | 704 | 10.0 |
| 2020 (7) | 12.6 | -9.16 | 0.63 | -30.0 | 0.73 | -2.67 | 0.08 | 0.0 | 5.00 | -22.94 | 5.79 | 7.14 | 0.63 | 10.08 | 640 | -0.62 |
| 2019 (6) | 13.87 | 28.07 | 0.9 | 30.43 | 0.75 | 33.93 | 0.08 | 33.33 | 6.49 | 1.85 | 5.41 | 4.57 | 0.58 | 4.11 | 644 | 4.21 |
| 2018 (5) | 10.83 | 23.63 | 0.69 | 38.0 | 0.56 | 9.8 | 0.06 | 0.0 | 6.37 | 11.62 | 5.17 | -11.18 | 0.55 | -19.11 | 618 | 8.61 |
| 2017 (4) | 8.76 | 143.33 | 0.5 | 138.1 | 0.51 | 168.42 | 0.06 | 50.0 | 5.71 | -2.15 | 5.82 | 10.31 | 0.68 | -38.36 | 569 | 5.57 |
| 2016 (3) | 3.6 | -53.73 | 0.21 | -46.15 | 0.19 | -57.78 | 0.04 | -33.33 | 5.83 | 16.37 | 5.28 | -8.75 | 1.11 | 44.07 | 539 | 0 |
| 2015 (2) | 7.78 | 8.06 | 0.39 | 2.63 | 0.45 | 45.16 | 0.06 | 100.0 | 5.01 | -5.02 | 5.78 | 34.34 | 0.77 | 85.09 | 0 | 0 |
| 2014 (1) | 7.2 | 0 | 0.38 | 0 | 0.31 | 0 | 0.03 | 0 | 5.28 | 0 | 4.31 | 0 | 0.42 | 0 | 0 | 0 |
