玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)37.679.79-10.140000.993.12-23.850000.00002.63-6.07-15.250.00007755.5917.42
24Q2 (19)34.3124.58-24.910000.96-21.95-26.720000.00002.80-37.35-2.410.000073414.8712.75
24Q1 (18)27.54-14.5-22.030001.236.0317.140000.00004.4724.0150.240.0000639-6.44-0.62
23Q4 (17)32.21-23.16-16.980001.16-10.77-23.680000.00003.6016.13-8.070.00006833.486.89
23Q3 (16)41.92-8.2510.520001.3-0.7620.370000.00003.108.168.910.00006601.384.93
23Q2 (15)45.6929.3627.340001.3124.7632.320000.00002.87-3.553.910.00006511.249.97
23Q1 (14)35.32-8.9730.520001.05-30.9216.670000.00002.97-24.11-10.620.00006430.637.35
22Q4 (13)38.82.2931.530001.5240.7456.70000.00003.9237.5819.140.00006391.5912.3
22Q3 (12)37.935.7149.210001.089.0952.110000.00002.853.191.940.00006296.2525.55
22Q2 (11)35.8832.5914.630000.9910.025.320000.00002.76-17.049.320.0000592-1.1710.86
22Q1 (10)27.06-8.2732.840000.9-7.2260.710000.00003.331.1520.980.00005995.2710.11
21Q4 (9)29.516.0555.10000.9736.6286.540000.00003.2917.7220.270.000056913.5714.26
21Q3 (8)25.42-18.79144.190000.71-10.1333.960000.00002.7910.66-45.140.0000501-6.181.01
21Q2 (7)31.353.6698.60000.7941.0749.060000.00002.52-8.19-24.950.0000534-1.8413.38
21Q1 (6)20.377.100000.567.6900000.00002.750.5600.00005449.240
20Q4 (5)19.0282.7100000.52-1.8900000.00002.73-46.300.00004980.40
20Q3 (4)10.41-33.950.0000.00.530.00.0000.00.0000.05.0951.390.00.0000.04965.310.0
20Q2 (3)15.7600.0000.00.5300.0000.00.0000.03.3600.00.0000.047100.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)155.1411.07004.827.35000.0003.11-3.350.0006836.89
2022 (9)139.6831.04004.4948.18000.0003.2113.080.00063912.3
2021 (8)106.5999.08003.0353.81000.0002.84-22.740.00056914.26
2020 (7)53.543.52001.973.68000.0003.680.160.0004984.84
2019 (6)51.72-13.42001.9-30.15000.0003.67-19.320.00047510.47
2018 (5)59.7410.26002.720000.0004.5500.00043011.69
2017 (4)54.1864.130000000.0000.0000.00038519.57
2016 (3)33.0158.020000000.0000.0000.000322101.25
2015 (2)20.8900000000.0000.0000.0001600

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