- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 37.67 | 9.79 | -10.14 | 0 | 0 | 0 | 0.99 | 3.12 | -23.85 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.63 | -6.07 | -15.25 | 0.00 | 0 | 0 | 775 | 5.59 | 17.42 |
24Q2 (19) | 34.31 | 24.58 | -24.91 | 0 | 0 | 0 | 0.96 | -21.95 | -26.72 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.80 | -37.35 | -2.41 | 0.00 | 0 | 0 | 734 | 14.87 | 12.75 |
24Q1 (18) | 27.54 | -14.5 | -22.03 | 0 | 0 | 0 | 1.23 | 6.03 | 17.14 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.47 | 24.01 | 50.24 | 0.00 | 0 | 0 | 639 | -6.44 | -0.62 |
23Q4 (17) | 32.21 | -23.16 | -16.98 | 0 | 0 | 0 | 1.16 | -10.77 | -23.68 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.60 | 16.13 | -8.07 | 0.00 | 0 | 0 | 683 | 3.48 | 6.89 |
23Q3 (16) | 41.92 | -8.25 | 10.52 | 0 | 0 | 0 | 1.3 | -0.76 | 20.37 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.10 | 8.16 | 8.91 | 0.00 | 0 | 0 | 660 | 1.38 | 4.93 |
23Q2 (15) | 45.69 | 29.36 | 27.34 | 0 | 0 | 0 | 1.31 | 24.76 | 32.32 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.87 | -3.55 | 3.91 | 0.00 | 0 | 0 | 651 | 1.24 | 9.97 |
23Q1 (14) | 35.32 | -8.97 | 30.52 | 0 | 0 | 0 | 1.05 | -30.92 | 16.67 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.97 | -24.11 | -10.62 | 0.00 | 0 | 0 | 643 | 0.63 | 7.35 |
22Q4 (13) | 38.8 | 2.29 | 31.53 | 0 | 0 | 0 | 1.52 | 40.74 | 56.7 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.92 | 37.58 | 19.14 | 0.00 | 0 | 0 | 639 | 1.59 | 12.3 |
22Q3 (12) | 37.93 | 5.71 | 49.21 | 0 | 0 | 0 | 1.08 | 9.09 | 52.11 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.85 | 3.19 | 1.94 | 0.00 | 0 | 0 | 629 | 6.25 | 25.55 |
22Q2 (11) | 35.88 | 32.59 | 14.63 | 0 | 0 | 0 | 0.99 | 10.0 | 25.32 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.76 | -17.04 | 9.32 | 0.00 | 0 | 0 | 592 | -1.17 | 10.86 |
22Q1 (10) | 27.06 | -8.27 | 32.84 | 0 | 0 | 0 | 0.9 | -7.22 | 60.71 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.33 | 1.15 | 20.98 | 0.00 | 0 | 0 | 599 | 5.27 | 10.11 |
21Q4 (9) | 29.5 | 16.05 | 55.1 | 0 | 0 | 0 | 0.97 | 36.62 | 86.54 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.29 | 17.72 | 20.27 | 0.00 | 0 | 0 | 569 | 13.57 | 14.26 |
21Q3 (8) | 25.42 | -18.79 | 144.19 | 0 | 0 | 0 | 0.71 | -10.13 | 33.96 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.79 | 10.66 | -45.14 | 0.00 | 0 | 0 | 501 | -6.18 | 1.01 |
21Q2 (7) | 31.3 | 53.66 | 98.6 | 0 | 0 | 0 | 0.79 | 41.07 | 49.06 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.52 | -8.19 | -24.95 | 0.00 | 0 | 0 | 534 | -1.84 | 13.38 |
21Q1 (6) | 20.37 | 7.1 | 0 | 0 | 0 | 0 | 0.56 | 7.69 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.75 | 0.56 | 0 | 0.00 | 0 | 0 | 544 | 9.24 | 0 |
20Q4 (5) | 19.02 | 82.71 | 0 | 0 | 0 | 0 | 0.52 | -1.89 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.73 | -46.3 | 0 | 0.00 | 0 | 0 | 498 | 0.4 | 0 |
20Q3 (4) | 10.41 | -33.95 | 0.0 | 0 | 0 | 0.0 | 0.53 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 5.09 | 51.39 | 0.0 | 0.00 | 0 | 0.0 | 496 | 5.31 | 0.0 |
20Q2 (3) | 15.76 | 0 | 0.0 | 0 | 0 | 0.0 | 0.53 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 3.36 | 0 | 0.0 | 0.00 | 0 | 0.0 | 471 | 0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 155.14 | 11.07 | 0 | 0 | 4.82 | 7.35 | 0 | 0 | 0.00 | 0 | 3.11 | -3.35 | 0.00 | 0 | 683 | 6.89 |
2022 (9) | 139.68 | 31.04 | 0 | 0 | 4.49 | 48.18 | 0 | 0 | 0.00 | 0 | 3.21 | 13.08 | 0.00 | 0 | 639 | 12.3 |
2021 (8) | 106.59 | 99.08 | 0 | 0 | 3.03 | 53.81 | 0 | 0 | 0.00 | 0 | 2.84 | -22.74 | 0.00 | 0 | 569 | 14.26 |
2020 (7) | 53.54 | 3.52 | 0 | 0 | 1.97 | 3.68 | 0 | 0 | 0.00 | 0 | 3.68 | 0.16 | 0.00 | 0 | 498 | 4.84 |
2019 (6) | 51.72 | -13.42 | 0 | 0 | 1.9 | -30.15 | 0 | 0 | 0.00 | 0 | 3.67 | -19.32 | 0.00 | 0 | 475 | 10.47 |
2018 (5) | 59.74 | 10.26 | 0 | 0 | 2.72 | 0 | 0 | 0 | 0.00 | 0 | 4.55 | 0 | 0.00 | 0 | 430 | 11.69 |
2017 (4) | 54.18 | 64.13 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 385 | 19.57 |
2016 (3) | 33.01 | 58.02 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 322 | 101.25 |
2015 (2) | 20.89 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 160 | 0 |