玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0.4418.92109.520.2210.069.230.11-8.3322.220.39-2.5-13.3350.00-7.5-19.2325.00-22.92-41.6788.64-18.01-58.64270.00.0
24Q2 (19)0.372.78-2.630.242.8666.670.1220.00.00.473.9114.2954.0539.071.1732.4316.762.7108.1169.2117.37270.00.0
24Q1 (18)0.36-10.0227.270.14-22.2255.560.1-9.09-9.090.23-50.0-50.038.89-13.58-52.4727.781.01-72.2263.89-44.44-84.72270.00.0
23Q4 (17)0.490.48263.640.1838.4628.570.1122.2222.220.462.222.2245.00-27.31-64.6427.50-35.83-66.39115.00-46.33-71.89270.00.0
23Q3 (16)0.21-44.74110.00.138.3362.50.09-25.00.00.4528.57-15.0961.9096.03-22.6242.8635.71-52.38214.29132.65-59.57270.00.0
23Q2 (15)0.38245.45533.330.1233.3371.430.129.09-7.690.35-23.9125.031.58-61.4-72.9331.58-68.42-85.4392.11-77.97-80.26270.00.0
23Q1 (14)0.110.0120.00.09-35.7180.00.1122.220.00.462.2212.281.82-35.71-18.18100.0022.22-54.55418.182.22-49.0270.00.0
22Q4 (13)0.1110.0120.00.1475.0180.00.090.0-25.00.45-15.0932.35127.2759.0927.2781.82-9.09-65.91409.09-22.81-39.84270.00.0
22Q3 (12)0.166.67400.00.0814.29166.670.09-30.77-10.00.5389.29140.9180.00-31.43-46.6790.00-58.46-82.0530.0013.57-51.82270.00.0
22Q2 (11)0.0620.0500.00.0740.0250.00.1318.1844.440.28-31.717.69116.6716.67-41.67216.67-1.52-75.93466.67-43.09-82.05270.00.0
22Q1 (10)0.050.0400.00.050.0150.00.11-8.330.00.4120.5928.12100.000.0-50.0220.00-8.33-80.0820.0020.59-74.38270.00.0
21Q4 (9)0.05150.000.0566.67150.00.1220.020.00.3454.5588.89100.00-33.33-50.0240.00-52.0-73.33680.00-38.18-78.06270.00.0
21Q3 (8)0.02100.0100.00.0350.050.00.111.1111.110.22-15.38-29.03150.00-25.0-25.0500.00-44.44-44.441100.00-57.69-64.52270.00.0
21Q2 (7)0.010.000.020.0-33.330.09-18.18-43.750.26-18.75-43.48200.000.00900.00-18.1802600.00-18.750270.00.0
21Q1 (6)0.01000.020.0100.00.1110.022.220.3277.7833.33200.000.001100.0022.2203200.003.230270.00.0
20Q4 (5)0-100.000.020.0100.00.111.110.00.18-41.94-50.0200.000.00900.000.003100.000.00270.00.0
20Q3 (4)0.0100.00.02-33.330.00.09-43.750.00.31-32.610.0200.0000.0900.0000.03100.0000.0270.00.0
20Q2 (3)000.00.03200.00.00.1677.780.00.4691.670.00.0000.00.0000.00.0000.0270.00.0
20Q1 (2)000.00.010.00.00.09-10.00.00.24-33.330.00.0000.00.0000.00.0000.0270.00.0
19Q4 (1)00.00.00.010.00.00.10.00.00.360.00.00.000.00.00.000.00.00.000.00.0270.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)1.1254.840.5252.940.432.381.713.0147.27-56.939.09-71.15155.45-70.97270.0
2022 (9)0.31244.440.34183.330.420.01.6646.9109.68-17.74135.48-70.97535.48-57.35270.0
2021 (8)0.09800.00.12100.00.4223.531.1320.21133.33-77.78466.67-86.271255.56-86.64270.0
2020 (7)0.010.00.0650.00.3413.330.94-29.32600.0050.03400.0013.339400.00-29.32270.0
2019 (6)0.0100.0433.330.3-6.251.330.76400.0003000.00013300.000270.0
2018 (5)000.0300.32255.561.32-2.220.0000.0000.0002712.5
2017 (4)00000.09200.01.35107.690.0000.0000.00024242.86
2016 (3)00000.0300.6500.0000.0000.00070

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