- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.44 | 18.92 | 109.52 | 0.22 | 10.0 | 69.23 | 0.11 | -8.33 | 22.22 | 0.39 | -2.5 | -13.33 | 50.00 | -7.5 | -19.23 | 25.00 | -22.92 | -41.67 | 88.64 | -18.01 | -58.64 | 27 | 0.0 | 0.0 |
24Q2 (19) | 0.37 | 2.78 | -2.63 | 0.2 | 42.86 | 66.67 | 0.12 | 20.0 | 0.0 | 0.4 | 73.91 | 14.29 | 54.05 | 39.0 | 71.17 | 32.43 | 16.76 | 2.7 | 108.11 | 69.21 | 17.37 | 27 | 0.0 | 0.0 |
24Q1 (18) | 0.36 | -10.0 | 227.27 | 0.14 | -22.22 | 55.56 | 0.1 | -9.09 | -9.09 | 0.23 | -50.0 | -50.0 | 38.89 | -13.58 | -52.47 | 27.78 | 1.01 | -72.22 | 63.89 | -44.44 | -84.72 | 27 | 0.0 | 0.0 |
23Q4 (17) | 0.4 | 90.48 | 263.64 | 0.18 | 38.46 | 28.57 | 0.11 | 22.22 | 22.22 | 0.46 | 2.22 | 2.22 | 45.00 | -27.31 | -64.64 | 27.50 | -35.83 | -66.39 | 115.00 | -46.33 | -71.89 | 27 | 0.0 | 0.0 |
23Q3 (16) | 0.21 | -44.74 | 110.0 | 0.13 | 8.33 | 62.5 | 0.09 | -25.0 | 0.0 | 0.45 | 28.57 | -15.09 | 61.90 | 96.03 | -22.62 | 42.86 | 35.71 | -52.38 | 214.29 | 132.65 | -59.57 | 27 | 0.0 | 0.0 |
23Q2 (15) | 0.38 | 245.45 | 533.33 | 0.12 | 33.33 | 71.43 | 0.12 | 9.09 | -7.69 | 0.35 | -23.91 | 25.0 | 31.58 | -61.4 | -72.93 | 31.58 | -68.42 | -85.43 | 92.11 | -77.97 | -80.26 | 27 | 0.0 | 0.0 |
23Q1 (14) | 0.11 | 0.0 | 120.0 | 0.09 | -35.71 | 80.0 | 0.11 | 22.22 | 0.0 | 0.46 | 2.22 | 12.2 | 81.82 | -35.71 | -18.18 | 100.00 | 22.22 | -54.55 | 418.18 | 2.22 | -49.0 | 27 | 0.0 | 0.0 |
22Q4 (13) | 0.11 | 10.0 | 120.0 | 0.14 | 75.0 | 180.0 | 0.09 | 0.0 | -25.0 | 0.45 | -15.09 | 32.35 | 127.27 | 59.09 | 27.27 | 81.82 | -9.09 | -65.91 | 409.09 | -22.81 | -39.84 | 27 | 0.0 | 0.0 |
22Q3 (12) | 0.1 | 66.67 | 400.0 | 0.08 | 14.29 | 166.67 | 0.09 | -30.77 | -10.0 | 0.53 | 89.29 | 140.91 | 80.00 | -31.43 | -46.67 | 90.00 | -58.46 | -82.0 | 530.00 | 13.57 | -51.82 | 27 | 0.0 | 0.0 |
22Q2 (11) | 0.06 | 20.0 | 500.0 | 0.07 | 40.0 | 250.0 | 0.13 | 18.18 | 44.44 | 0.28 | -31.71 | 7.69 | 116.67 | 16.67 | -41.67 | 216.67 | -1.52 | -75.93 | 466.67 | -43.09 | -82.05 | 27 | 0.0 | 0.0 |
22Q1 (10) | 0.05 | 0.0 | 400.0 | 0.05 | 0.0 | 150.0 | 0.11 | -8.33 | 0.0 | 0.41 | 20.59 | 28.12 | 100.00 | 0.0 | -50.0 | 220.00 | -8.33 | -80.0 | 820.00 | 20.59 | -74.38 | 27 | 0.0 | 0.0 |
21Q4 (9) | 0.05 | 150.0 | 0 | 0.05 | 66.67 | 150.0 | 0.12 | 20.0 | 20.0 | 0.34 | 54.55 | 88.89 | 100.00 | -33.33 | -50.0 | 240.00 | -52.0 | -73.33 | 680.00 | -38.18 | -78.06 | 27 | 0.0 | 0.0 |
21Q3 (8) | 0.02 | 100.0 | 100.0 | 0.03 | 50.0 | 50.0 | 0.1 | 11.11 | 11.11 | 0.22 | -15.38 | -29.03 | 150.00 | -25.0 | -25.0 | 500.00 | -44.44 | -44.44 | 1100.00 | -57.69 | -64.52 | 27 | 0.0 | 0.0 |
21Q2 (7) | 0.01 | 0.0 | 0 | 0.02 | 0.0 | -33.33 | 0.09 | -18.18 | -43.75 | 0.26 | -18.75 | -43.48 | 200.00 | 0.0 | 0 | 900.00 | -18.18 | 0 | 2600.00 | -18.75 | 0 | 27 | 0.0 | 0.0 |
21Q1 (6) | 0.01 | 0 | 0 | 0.02 | 0.0 | 100.0 | 0.11 | 10.0 | 22.22 | 0.32 | 77.78 | 33.33 | 200.00 | 0.0 | 0 | 1100.00 | 22.22 | 0 | 3200.00 | 3.23 | 0 | 27 | 0.0 | 0.0 |
20Q4 (5) | 0 | -100.0 | 0 | 0.02 | 0.0 | 100.0 | 0.1 | 11.11 | 0.0 | 0.18 | -41.94 | -50.0 | 200.00 | 0.0 | 0 | 900.00 | 0.0 | 0 | 3100.00 | 0.0 | 0 | 27 | 0.0 | 0.0 |
20Q3 (4) | 0.01 | 0 | 0.0 | 0.02 | -33.33 | 0.0 | 0.09 | -43.75 | 0.0 | 0.31 | -32.61 | 0.0 | 200.00 | 0 | 0.0 | 900.00 | 0 | 0.0 | 3100.00 | 0 | 0.0 | 27 | 0.0 | 0.0 |
20Q2 (3) | 0 | 0 | 0.0 | 0.03 | 200.0 | 0.0 | 0.16 | 77.78 | 0.0 | 0.46 | 91.67 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 27 | 0.0 | 0.0 |
20Q1 (2) | 0 | 0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.09 | -10.0 | 0.0 | 0.24 | -33.33 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 27 | 0.0 | 0.0 |
19Q4 (1) | 0 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 27 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 1.1 | 254.84 | 0.52 | 52.94 | 0.43 | 2.38 | 1.71 | 3.01 | 47.27 | -56.9 | 39.09 | -71.15 | 155.45 | -70.97 | 27 | 0.0 |
2022 (9) | 0.31 | 244.44 | 0.34 | 183.33 | 0.42 | 0.0 | 1.66 | 46.9 | 109.68 | -17.74 | 135.48 | -70.97 | 535.48 | -57.35 | 27 | 0.0 |
2021 (8) | 0.09 | 800.0 | 0.12 | 100.0 | 0.42 | 23.53 | 1.13 | 20.21 | 133.33 | -77.78 | 466.67 | -86.27 | 1255.56 | -86.64 | 27 | 0.0 |
2020 (7) | 0.01 | 0.0 | 0.06 | 50.0 | 0.34 | 13.33 | 0.94 | -29.32 | 600.00 | 50.0 | 3400.00 | 13.33 | 9400.00 | -29.32 | 27 | 0.0 |
2019 (6) | 0.01 | 0 | 0.04 | 33.33 | 0.3 | -6.25 | 1.33 | 0.76 | 400.00 | 0 | 3000.00 | 0 | 13300.00 | 0 | 27 | 0.0 |
2018 (5) | 0 | 0 | 0.03 | 0 | 0.32 | 255.56 | 1.32 | -2.22 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 27 | 12.5 |
2017 (4) | 0 | 0 | 0 | 0 | 0.09 | 200.0 | 1.35 | 107.69 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 24 | 242.86 |
2016 (3) | 0 | 0 | 0 | 0 | 0.03 | 0 | 0.65 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 7 | 0 |