玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0.918.4220.00.518.5113.330.070.00.00.2237.569.2356.67-8.37-5.567.78-15.56-16.6724.4416.1141.03000
24Q2 (19)0.761.338.570.47-6.014.630.070.016.670.16-5.8860.061.84-7.245.589.21-1.327.4621.05-7.1247.37000
24Q1 (18)0.754.1713.640.513.6435.140.070.040.00.1721.4341.6766.679.0918.929.33-4.023.222.6716.5724.67000
23Q4 (17)0.72-4.033.330.44-2.2251.720.070.016.670.147.6927.2761.111.8513.799.724.17-12.519.4412.18-4.55000
23Q3 (16)0.757.1425.00.459.7655.170.0716.6740.00.1330.030.060.002.4424.149.338.8912.017.3321.334.0000
23Q2 (15)0.76.0640.00.4110.8164.00.0620.050.00.1-16.6711.1158.574.4817.148.5713.147.1414.29-21.43-20.63000
23Q1 (14)0.6622.2253.490.3727.5948.00.05-16.670.00.129.0933.3356.064.39-3.587.58-31.82-34.8518.18-10.74-13.13000
22Q4 (13)0.54-10.017.390.290.016.00.0620.020.00.1110.0-8.3353.7011.11-1.1911.1133.332.2220.3722.22-21.91000
22Q3 (12)0.620.057.890.2916.038.10.0525.00.00.111.1142.8648.33-3.33-12.548.334.17-36.6716.67-7.41-9.52000
22Q2 (11)0.516.2847.060.250.025.00.04-20.00.00.090.012.550.00-14.0-15.08.00-31.2-32.018.00-14.0-23.5000
22Q1 (10)0.43-6.5259.260.250.056.250.050.0-16.670.09-25.012.558.146.98-1.8911.636.98-47.6720.93-19.77-29.36000
21Q4 (9)0.4621.0553.330.2519.0547.060.050.0-16.670.1271.4333.3354.35-1.66-4.0910.87-17.39-45.6526.0941.61-13.04000
21Q3 (8)0.3811.7646.150.215.050.00.0525.0-16.670.07-12.5-12.555.26-6.052.6313.1611.84-42.9818.42-21.71-40.13000
21Q2 (7)0.3425.93-26.090.225.0-23.080.04-33.33-63.640.080.0-50.058.82-0.744.0711.76-47.06-50.823.53-20.59-32.35000
21Q1 (6)0.27-10.022.730.16-5.8823.080.060.020.00.08-11.11-11.1159.264.580.2822.2211.11-2.2229.63-1.23-27.57000
20Q4 (5)0.315.387.140.1721.4370.00.060.050.00.0912.50.056.675.2458.6720.00-13.3340.030.00-2.5-6.67000
20Q3 (4)0.26-43.480.00.14-46.150.00.06-45.450.00.08-50.00.053.85-4.730.023.08-3.50.030.77-11.540.0000.0
20Q2 (3)0.46109.090.00.26100.00.00.11120.00.00.1677.780.056.52-4.350.023.915.220.034.78-14.980.0000.0
20Q1 (2)0.22-21.430.00.1330.00.00.0525.00.00.090.00.059.0965.450.022.7359.090.040.9127.270.0000.0
19Q4 (1)0.280.00.00.10.00.00.040.00.00.090.00.035.710.00.014.290.00.032.140.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)2.8336.711.6754.630.2531.580.4925.6459.0113.18.83-3.7617.31-8.100
2022 (9)2.0743.751.0831.710.19-5.00.3911.4352.17-8.389.18-33.9118.84-22.4800
2021 (8)1.4441.180.8243.860.2-9.090.356.0656.941.913.89-35.6124.31-24.8700
2020 (7)1.0236.00.5796.550.2237.50.33-13.1655.8844.5221.571.132.35-36.1500
2019 (6)0.7525.00.2926.090.166.670.388.5738.670.8721.33-14.6750.67-13.1400
2018 (5)0.63.450.23228.570.1536.360.352.9438.33217.6225.0031.8258.33-0.4900
2017 (4)0.583.570.07-30.00.1137.50.3436.012.07-32.4118.9732.7658.6231.3100
2016 (3)0.5600.100.0800.25017.86014.29044.64000

免責聲明

本網站所有資料僅供參考,如使用者依本資料交易發生交易損失需自行負責,本網站對資料內容錯誤﹑更新延誤不負任何責任。