- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 42.92 | -13.05 | 45.44 | 1.03 | -14.17 | 68.85 | 3.2 | -3.9 | 10.73 | 1.33 | 9.02 | 18.75 | 2.40 | -1.29 | 16.1 | 7.46 | 10.51 | -23.87 | 3.10 | 25.37 | -18.35 | 27318 | 0.0 | -16.21 |
| 24Q2 (19) | 49.36 | 23.03 | 27.78 | 1.2 | 64.38 | 51.9 | 3.33 | 3.1 | 23.79 | 1.22 | 11.93 | 20.79 | 2.43 | 33.61 | 18.88 | 6.75 | -16.2 | -3.12 | 2.47 | -9.03 | -5.47 | 27318 | 0.0 | -16.21 |
| 24Q1 (18) | 40.12 | -0.37 | 19.19 | 0.73 | -9.88 | 10.61 | 3.23 | -9.01 | 20.52 | 1.09 | 0.93 | 12.37 | 1.82 | -9.54 | -7.2 | 8.05 | -8.67 | 1.12 | 2.72 | 1.3 | -5.72 | 27318 | 0.0 | -16.21 |
| 23Q4 (17) | 40.27 | 36.46 | -15.7 | 0.81 | 32.79 | -19.8 | 3.55 | 22.84 | 0.85 | 1.08 | -3.57 | 40.26 | 2.01 | -2.69 | -4.87 | 8.82 | -9.98 | 19.64 | 2.68 | -29.34 | 66.38 | 27318 | -16.21 | -16.21 |
| 23Q3 (16) | 29.51 | -23.61 | -43.46 | 0.61 | -22.78 | -37.76 | 2.89 | 7.43 | -19.05 | 1.12 | 10.89 | 4.67 | 2.07 | 1.08 | 10.08 | 9.79 | 40.64 | 43.17 | 3.80 | 45.16 | 85.12 | 32602 | 0.0 | 10.79 |
| 23Q2 (15) | 38.63 | 14.77 | -18.83 | 0.79 | 19.7 | -15.96 | 2.69 | 0.37 | -11.8 | 1.01 | 4.12 | -1.94 | 2.05 | 4.3 | 3.54 | 6.96 | -12.54 | 8.65 | 2.61 | -9.27 | 20.8 | 32602 | 0.0 | 10.79 |
| 23Q1 (14) | 33.66 | -29.54 | -10.69 | 0.66 | -34.65 | -14.29 | 2.68 | -23.86 | 0.75 | 0.97 | 25.97 | 3.19 | 1.96 | -7.26 | -4.02 | 7.96 | 8.05 | 12.81 | 2.88 | 78.78 | 15.55 | 32602 | 0.0 | 10.79 |
| 22Q4 (13) | 47.77 | -8.47 | 65.93 | 1.01 | 3.06 | 48.53 | 3.52 | -1.4 | 39.13 | 0.77 | -28.04 | 24.19 | 2.11 | 12.6 | -10.48 | 7.37 | 7.72 | -16.15 | 1.61 | -21.38 | -25.15 | 32602 | 10.79 | 10.79 |
| 22Q3 (12) | 52.19 | 9.67 | 200.29 | 0.98 | 4.26 | 104.17 | 3.57 | 17.05 | 61.54 | 1.07 | 3.88 | 118.37 | 1.88 | -4.93 | -32.01 | 6.84 | 6.73 | -46.21 | 2.05 | -5.27 | -27.28 | 29426 | 0.0 | -2.09 |
| 22Q2 (11) | 47.59 | 26.27 | 18.59 | 0.94 | 22.08 | 17.5 | 3.05 | 14.66 | -4.09 | 1.03 | 9.57 | 8.42 | 1.98 | -3.32 | -0.92 | 6.41 | -9.19 | -19.12 | 2.16 | -13.22 | -8.57 | 29426 | 0.0 | -2.09 |
| 22Q1 (10) | 37.69 | 30.91 | 1.67 | 0.77 | 13.24 | 4.05 | 2.66 | 5.14 | -3.97 | 0.94 | 51.61 | 0.0 | 2.04 | -13.5 | 2.34 | 7.06 | -19.69 | -5.55 | 2.49 | 15.81 | -1.64 | 29426 | 0.0 | -2.09 |
| 21Q4 (9) | 28.79 | 65.65 | -14.62 | 0.68 | 41.67 | -15.0 | 2.53 | 14.48 | -4.89 | 0.62 | 26.53 | -31.11 | 2.36 | -14.48 | -0.44 | 8.79 | -30.89 | 11.4 | 2.15 | -23.62 | -19.31 | 29426 | -2.09 | -2.09 |
| 21Q3 (8) | 17.38 | -56.69 | -14.38 | 0.48 | -40.0 | -30.43 | 2.21 | -30.5 | 13.33 | 0.49 | -48.42 | -47.31 | 2.76 | 38.54 | -18.75 | 12.72 | 60.47 | 32.37 | 2.82 | 19.09 | -38.46 | 30055 | 0.0 | -19.34 |
| 21Q2 (7) | 40.13 | 8.25 | -4.22 | 0.8 | 8.11 | -6.98 | 3.18 | 14.8 | 27.71 | 0.95 | 1.06 | -7.77 | 1.99 | -0.14 | -2.87 | 7.92 | 6.05 | 33.34 | 2.37 | -6.64 | -3.7 | 30055 | 0.0 | -19.34 |
| 21Q1 (6) | 37.07 | 9.93 | 0 | 0.74 | -7.5 | 0 | 2.77 | 4.14 | 0 | 0.94 | 4.44 | 0 | 2.00 | -15.86 | 0 | 7.47 | -5.28 | 0 | 2.54 | -4.99 | 0 | 30055 | 0.0 | 0 |
| 20Q4 (5) | 33.72 | 66.11 | 0 | 0.8 | 15.94 | 0 | 2.66 | 36.41 | 0 | 0.9 | -3.23 | 0 | 2.37 | -30.2 | 0 | 7.89 | -17.88 | 0 | 2.67 | -41.74 | 0 | 30055 | -19.34 | 0 |
| 20Q3 (4) | 20.3 | -51.55 | 0.0 | 0.69 | -19.77 | 0.0 | 1.95 | -21.69 | 0.0 | 0.93 | -9.71 | 0.0 | 3.40 | 65.6 | 0.0 | 9.61 | 61.64 | 0.0 | 4.58 | 86.36 | 0.0 | 37260 | 0.0 | 0.0 |
| 20Q2 (3) | 41.9 | 0 | 0.0 | 0.86 | 0 | 0.0 | 2.49 | 0 | 0.0 | 1.03 | 0 | 0.0 | 2.05 | 0 | 0.0 | 5.94 | 0 | 0.0 | 2.46 | 0 | 0.0 | 37260 | 0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 142.08 | -23.3 | 2.88 | -22.16 | 11.81 | -7.66 | 4.18 | 9.42 | 2.03 | 1.49 | 8.31 | 20.39 | 2.94 | 42.67 | 32602 | 0.0 |
| 2022 (9) | 185.25 | 50.17 | 3.7 | 37.04 | 12.79 | 19.76 | 3.82 | 26.91 | 2.00 | -8.75 | 6.90 | -20.25 | 2.06 | -15.49 | 32602 | 10.79 |
| 2021 (8) | 123.36 | -8.72 | 2.7 | -11.18 | 10.68 | 5.22 | 3.01 | -25.68 | 2.19 | -2.7 | 8.66 | 15.28 | 2.44 | -18.58 | 29426 | -2.09 |
| 2020 (7) | 135.15 | -21.46 | 3.04 | -23.81 | 10.15 | -12.35 | 4.05 | -24.44 | 2.25 | -2.99 | 7.51 | 11.6 | 3.00 | -3.79 | 30055 | -19.34 |
| 2019 (6) | 172.08 | -0.64 | 3.99 | 23.91 | 11.58 | 3.58 | 5.36 | 15.77 | 2.32 | 24.71 | 6.73 | 4.24 | 3.11 | 16.51 | 37260 | 0 |
| 2018 (5) | 173.18 | 8.12 | 3.22 | 51.17 | 11.18 | 12.36 | 4.63 | 59.66 | 1.86 | 39.83 | 6.46 | 3.93 | 2.67 | 47.67 | 0 | 0 |
| 2017 (4) | 160.18 | 0 | 2.13 | 0 | 9.95 | 0 | 2.9 | 0 | 1.33 | 0 | 6.21 | 0 | 1.81 | 0 | 0 | 0 |
