- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 116.51 | 4.75 | 12.01 | 1.07 | 3.88 | 11.46 | 7.33 | -48.6 | -46.3 | 13.44 | 4.19 | 26.79 | 0.92 | -0.82 | -0.49 | 6.29 | -50.93 | -52.06 | 11.54 | -0.54 | 13.2 | 0 | 0 | 0 |
| 24Q2 (19) | 111.23 | 2.8 | 1.04 | 1.03 | 3.0 | 10.75 | 14.26 | -9.06 | 25.97 | 12.9 | 11.5 | 15.08 | 0.93 | 0.19 | 9.62 | 12.82 | -11.53 | 24.68 | 11.60 | 8.46 | 13.9 | 0 | 0 | 0 |
| 24Q1 (18) | 108.2 | -3.06 | -5.5 | 1.0 | -5.66 | 4.17 | 15.68 | 27.17 | 104.17 | 11.57 | -1.28 | 13.54 | 0.92 | -2.69 | 10.23 | 14.49 | 31.18 | 116.05 | 10.69 | 1.83 | 20.15 | 0 | 0 | 0 |
| 23Q4 (17) | 111.61 | 7.3 | -22.29 | 1.06 | 10.42 | -10.17 | 12.33 | -9.67 | 60.97 | 11.72 | 10.57 | -12.99 | 0.95 | 2.91 | 15.59 | 11.05 | -15.81 | 107.13 | 10.50 | 3.05 | 11.96 | 0 | 0 | 0 |
| 23Q3 (16) | 104.02 | -5.51 | -45.78 | 0.96 | 3.23 | -35.57 | 13.65 | 20.58 | 17.47 | 10.6 | -5.44 | -15.74 | 0.92 | 9.25 | 18.82 | 13.12 | 27.62 | 116.65 | 10.19 | 0.08 | 55.4 | 0 | 0 | 0 |
| 23Q2 (15) | 110.09 | -3.85 | -49.57 | 0.93 | -3.12 | -43.29 | 11.32 | 47.4 | 9.27 | 11.21 | 10.01 | -9.01 | 0.84 | 0.76 | 12.46 | 10.28 | 53.3 | 116.69 | 10.18 | 14.42 | 80.44 | 0 | 0 | 0 |
| 23Q1 (14) | 114.5 | -20.28 | -44.71 | 0.96 | -18.64 | -38.06 | 7.68 | 0.26 | -11.42 | 10.19 | -24.35 | -15.3 | 0.84 | 2.05 | 12.01 | 6.71 | 25.76 | 60.2 | 8.90 | -5.11 | 53.19 | 0 | 0 | 0 |
| 22Q4 (13) | 143.62 | -25.14 | -27.31 | 1.18 | -20.81 | -26.71 | 7.66 | -34.08 | 54.44 | 13.47 | 7.07 | -5.47 | 0.82 | 5.78 | 0.83 | 5.33 | -11.95 | 112.46 | 9.38 | 43.02 | 30.04 | 0 | 0 | 0 |
| 22Q3 (12) | 191.84 | -12.13 | 10.95 | 1.49 | -9.15 | 6.43 | 11.62 | 12.16 | 34.49 | 12.58 | 2.11 | 19.92 | 0.78 | 3.39 | -4.07 | 6.06 | 27.64 | 21.22 | 6.56 | 16.2 | 8.09 | 0 | 0 | 0 |
| 22Q2 (11) | 218.32 | 5.43 | 42.37 | 1.64 | 5.81 | 34.43 | 10.36 | 19.49 | 12.49 | 12.32 | 2.41 | 26.23 | 0.75 | 0.36 | -5.58 | 4.75 | 13.34 | -20.99 | 5.64 | -2.86 | -11.34 | 0 | 0 | 0 |
| 22Q1 (10) | 207.08 | 4.81 | 56.42 | 1.55 | -3.73 | 43.52 | 8.67 | 74.8 | 49.74 | 12.03 | -15.58 | 29.77 | 0.75 | -8.14 | -8.25 | 4.19 | 66.78 | -4.27 | 5.81 | -19.45 | -17.03 | 0 | 0 | 0 |
| 21Q4 (9) | 197.58 | 14.27 | 66.41 | 1.61 | 15.0 | 82.95 | 4.96 | -42.59 | -3.69 | 14.25 | 35.84 | 66.28 | 0.81 | 0.64 | 9.94 | 2.51 | -49.76 | -42.12 | 7.21 | 18.88 | -0.08 | 0 | 0 | 0 |
| 21Q3 (8) | 172.91 | 12.76 | 49.27 | 1.4 | 14.75 | 64.71 | 8.64 | -6.19 | 75.61 | 10.49 | 7.48 | 27.46 | 0.81 | 1.77 | 10.34 | 5.00 | -16.8 | 17.65 | 6.07 | -4.68 | -14.61 | 0 | 0 | 0 |
| 21Q2 (7) | 153.35 | 15.83 | 33.17 | 1.22 | 12.96 | 50.62 | 9.21 | 59.07 | 99.78 | 9.76 | 5.29 | 21.39 | 0.80 | -2.48 | 13.1 | 6.01 | 37.33 | 50.02 | 6.36 | -9.1 | -8.85 | 0 | 0 | 0 |
| 21Q1 (6) | 132.39 | 11.51 | 0 | 1.08 | 22.73 | 0 | 5.79 | 12.43 | 0 | 9.27 | 8.17 | 0 | 0.82 | 10.06 | 0 | 4.37 | 0.83 | 0 | 7.00 | -2.99 | 0 | 0 | 0 | 0 |
| 20Q4 (5) | 118.73 | 2.49 | 0 | 0.88 | 3.53 | 0 | 5.15 | 4.67 | 0 | 8.57 | 4.13 | 0 | 0.74 | 1.01 | 0 | 4.34 | 2.13 | 0 | 7.22 | 1.6 | 0 | 0 | 0 | 0 |
| 20Q3 (4) | 115.84 | 0.6 | 0.0 | 0.85 | 4.94 | 0.0 | 4.92 | 6.72 | 0.0 | 8.23 | 2.36 | 0.0 | 0.73 | 4.31 | 0.0 | 4.25 | 6.09 | 0.0 | 7.10 | 1.75 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 115.15 | 0 | 0.0 | 0.81 | 0 | 0.0 | 4.61 | 0 | 0.0 | 8.04 | 0 | 0.0 | 0.70 | 0 | 0.0 | 4.00 | 0 | 0.0 | 6.98 | 0 | 0.0 | 0 | 0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 440.23 | -42.14 | 3.91 | -33.28 | 44.97 | 17.38 | 43.71 | -13.27 | 0.89 | 15.32 | 10.22 | 102.88 | 9.93 | 49.89 | 0 | 0 |
| 2022 (9) | 760.87 | 15.95 | 5.86 | 10.36 | 38.31 | 33.95 | 50.4 | 15.17 | 0.77 | -4.82 | 5.04 | 15.53 | 6.62 | -0.67 | 0 | 0 |
| 2021 (8) | 656.23 | 43.64 | 5.31 | 58.51 | 28.6 | 51.24 | 43.76 | 35.27 | 0.81 | 10.35 | 4.36 | 5.29 | 6.67 | -5.83 | 0 | 0 |
| 2020 (7) | 456.85 | 27.27 | 3.35 | 11.3 | 18.91 | -5.87 | 32.35 | 9.22 | 0.73 | -12.55 | 4.14 | -26.04 | 7.08 | -14.18 | 0 | 0 |
| 2019 (6) | 358.97 | -28.08 | 3.01 | -34.85 | 20.09 | -26.57 | 29.62 | -14.22 | 0.84 | -9.41 | 5.60 | 2.1 | 8.25 | 19.28 | 0 | 0 |
| 2018 (5) | 499.14 | 700.29 | 4.62 | 362.0 | 27.36 | 537.76 | 34.53 | 787.66 | 0.93 | -42.27 | 5.48 | -20.31 | 6.92 | 10.92 | 0 | 0 |
| 2017 (4) | 62.37 | 5.35 | 1.0 | 12.36 | 4.29 | 15.63 | 3.89 | 2.37 | 1.60 | 6.65 | 6.88 | 9.76 | 6.24 | -2.83 | 0 | 0 |
| 2016 (3) | 59.2 | 0 | 0.89 | 0 | 3.71 | 0 | 3.8 | 0 | 1.50 | 0 | 6.27 | 0 | 6.42 | 0 | 0 | 0 |
