玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)31.934.8828.320.8238.9824.240.871.1667.312.8119.570.362.573.04-3.182.73-25.030.388.81-11.35-21.799900.00.0
24Q3 (19)23.658.744.920.59-4.84-18.060.8632.3168.632.35-5.62-8.22.49-12.48-21.93.6421.6860.719.94-13.2-12.519900.00.0
24Q2 (18)21.75-5.72-8.230.6212.73-20.510.651.5616.072.49-1.58-10.112.8519.57-13.392.997.7326.4811.454.39-2.059900.00.0
24Q1 (17)23.07-7.2-21.020.55-16.67-22.540.6423.0823.082.53-9.64-4.172.38-10.2-1.922.7732.6355.8310.97-2.6321.349900.00.0
23Q4 (16)24.8610.29-27.460.66-8.33-12.00.521.96-1.892.89.382.192.65-16.8921.312.09-7.5535.2511.26-0.8340.879900.00.0
23Q3 (15)22.54-4.89-44.140.72-7.69-14.290.51-8.93-5.562.56-7.58-4.833.19-2.9453.442.26-4.2469.0711.36-2.8270.369900.00.0
23Q2 (14)23.7-18.86-40.530.789.86-8.240.567.697.692.774.92-1.773.2935.454.32.3632.7381.0811.6929.3265.169900.00.0
23Q1 (13)29.21-14.77-18.970.71-5.33-8.970.52-1.89-3.72.64-3.651.542.4311.0712.341.7815.1118.859.0413.0425.329900.00.0
22Q4 (12)34.27-15.076.830.75-10.7113.640.53-1.85-25.352.741.867.032.195.136.371.5515.56-30.128.0019.930.199900.00.0
22Q3 (11)40.351.2538.280.84-1.1852.730.543.850.02.69-4.6147.82.08-2.410.451.342.56-27.686.67-5.796.899900.00.0
22Q2 (10)39.8510.5445.330.858.9777.080.52-3.7-8.772.828.46105.842.13-1.4221.851.30-12.89-37.237.08-1.8841.639900.00.0
22Q1 (9)36.0512.3834.410.7818.18122.860.54-23.940.02.61.5694.032.165.1765.81.50-32.32-25.67.21-9.6244.359900.00.0
21Q4 (8)32.089.9435.820.6620.057.140.7131.48-4.052.5640.6659.012.069.1515.72.2119.6-29.367.9827.9417.079900.00.0
21Q3 (7)29.186.4252.540.5514.5841.030.54-5.2645.951.8232.8541.091.887.67-7.551.85-10.98-4.326.2424.83-7.519900.00.0
21Q2 (6)27.422.2434.940.4837.1454.840.575.56-40.621.372.24-23.891.7534.1414.752.083.25-56.05.000.0-43.69900.00.0
21Q1 (5)26.8213.55130.210.35-16.67133.330.54-27.0322.731.34-16.7754.021.30-26.611.352.01-35.73-46.695.00-26.7-33.19900.00.0
20Q4 (4)23.6223.470.00.427.690.00.74100.00.01.6124.810.01.78-12.780.03.1361.980.06.821.080.09900.00.0
20Q3 (3)19.13-5.860.00.3925.810.00.37-61.460.01.29-28.330.02.0433.630.01.93-59.060.06.74-23.880.09900.00.0
20Q2 (2)20.3274.420.00.31106.670.00.96118.180.01.8106.90.01.5318.490.04.7225.090.08.8618.620.09900.00.0
20Q1 (1)11.650.00.00.150.00.00.440.00.00.870.00.01.290.00.03.780.00.07.470.00.09900.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)100.370.052.57-10.763.0142.6510.18-5.482.56-10.813.0042.5810.14-5.539900.0
2023 (9)100.32-33.352.88-10.282.11-0.4710.77-0.652.8734.622.1049.3310.7449.079900.0
2022 (8)150.5230.323.2157.352.12-10.5510.8453.112.1320.741.41-31.367.2017.499900.0
2021 (7)115.583.132.0483.782.3714.497.0850.321.770.362.05-37.486.13-17.929900.0
2020 (6)63.0729.81.1146.052.0716.294.7138.531.7612.523.28-10.417.476.729900.0
2019 (5)48.593.780.76-2.561.7832.843.416.441.56-6.113.6628.07.0012.29900
2018 (4)46.8221.550.78-21.211.34-4.962.925.421.67-35.182.86-21.816.24-13.2700
2017 (3)38.5200.9901.4102.7702.5703.6607.19000

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