- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.06 | 0 | 500.0 | 0 | 0 | 0 | 0.03 | 0.0 | 0.0 | 0.1 | -28.57 | -16.67 | 0.00 | 0 | 0 | 50.00 | 1571.43 | -83.33 | 166.67 | 3800.0 | -86.11 | 22 | 0.0 | 4.76 |
| 24Q2 (19) | 0 | 0 | 0 | 0 | 0 | 0 | 0.03 | -25.0 | 0.0 | 0.14 | -22.22 | -12.5 | 0.00 | 0 | 0 | 2.99 | 0.0 | -99.4 | 4.27 | 0.0 | -99.29 | 22 | 0.0 | 4.76 |
| 24Q1 (18) | 0 | -100.0 | 0 | 0 | 0 | 0 | 0.04 | -71.43 | -42.86 | 0.18 | -10.0 | 80.0 | 0.00 | 0 | 0 | 2.99 | 0.0 | -99.4 | 4.27 | 0.0 | -99.29 | 22 | 0.0 | 4.76 |
| 23Q4 (17) | 4.68 | 46700.0 | 46700.0 | 0 | 0 | 0 | 0.14 | 366.67 | 180.0 | 0.2 | 66.67 | 233.33 | 0.00 | 0 | 0 | 2.99 | -99.0 | -99.4 | 4.27 | -99.64 | -99.29 | 22 | 4.76 | 4.76 |
| 23Q3 (16) | 0.01 | 0 | 0 | 0 | 0 | 0 | 0.03 | 0.0 | 0.0 | 0.12 | -25.0 | 9.09 | 0.00 | 0 | 0 | 300.00 | -40.0 | 0 | 1200.00 | 100.0 | 0 | 21 | 0.0 | 0.0 |
| 23Q2 (15) | 0 | 0 | 0 | 0 | 0 | 0 | 0.03 | -57.14 | 0.0 | 0.16 | 60.0 | 77.78 | 0.00 | 0 | 0 | 500.00 | 0.0 | 0 | 600.00 | 0.0 | 0 | 21 | 0.0 | 0.0 |
| 23Q1 (14) | 0 | -100.0 | 0 | 0 | 0 | 0 | 0.07 | 40.0 | 250.0 | 0.1 | 66.67 | 25.0 | 0.00 | 0 | 0 | 500.00 | 0.0 | 0 | 600.00 | 0.0 | 0 | 21 | 0.0 | 0.0 |
| 22Q4 (13) | 0.01 | 0 | 0 | 0 | 0 | 0 | 0.05 | 66.67 | 0 | 0.06 | -45.45 | 0 | 0.00 | 0 | 0 | 500.00 | 0 | 0 | 600.00 | 0 | 0 | 21 | 0.0 | 0 |
| 22Q3 (12) | 0 | 0 | 0 | 0 | 0 | 0 | 0.03 | 0.0 | 0 | 0.11 | 22.22 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 21 | 0.0 | 0 |
| 22Q2 (11) | 0 | 0 | 0 | 0 | 0 | 0 | 0.03 | 50.0 | 0 | 0.09 | 12.5 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 21 | 0.0 | 0 |
| 22Q1 (10) | 0 | 0 | 0 | 0 | 0 | 0 | 0.02 | 0 | 0 | 0.08 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 21 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 4.69 | 46800.0 | 0 | 0 | 0.27 | 107.69 | 0.57 | 67.65 | 0.00 | 0 | 5.76 | -99.56 | 12.15 | -99.64 | 22 | 4.76 |
| 2022 (9) | 0.01 | 0 | 0 | 0 | 0.13 | 18.18 | 0.34 | -58.54 | 0.00 | 0 | 1300.00 | 18.18 | 3400.00 | -78.75 | 21 | 0.0 |
| 2021 (8) | 0 | 0 | 0 | 0 | 0.11 | 0.0 | 0.82 | -48.75 | 0.00 | 0 | 1100.00 | 0.0 | 16000.00 | 0.0 | 21 | 10.53 |
| 2020 (7) | 0.01 | 0 | 0 | 0 | 0.11 | 83.33 | 1.6 | 190.91 | 0.00 | 0 | 1100.00 | 83.33 | 16000.00 | 146.15 | 19 | 18.75 |
| 2019 (6) | 0 | 0 | 0 | 0 | 0.06 | 0.0 | 0.55 | -15.38 | 0.00 | 0 | 600.00 | 0.0 | 6500.00 | 0.0 | 16 | 23.08 |
| 2018 (5) | 0.01 | 0.0 | 0 | 0 | 0.06 | 100.0 | 0.65 | 261.11 | 0.00 | 0 | 600.00 | 100.0 | 6500.00 | 261.11 | 13 | 85.71 |
| 2017 (4) | 0.01 | 0 | 0 | 0 | 0.03 | 0 | 0.18 | 0 | 0.00 | 0 | 300.00 | 0 | 1800.00 | 0 | 7 | 0 |
