玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)33.42-21.3524.050.02001.55-17.5561.460.03000.06004.644.8230.150.0900000
24Q2 (19)42.4982.28123.750001.8821.29106.590000.00004.42-33.46-7.670.0000000
24Q1 (18)23.31-55.7567.820001.55-28.984.520-100.000.00006.6560.699.950.00-100.00000
23Q4 (17)52.6895.55224.380002.18127.08198.630.08000.00004.1416.13-7.940.1500000
23Q3 (16)26.9441.86370.980000.965.4943.280000.00003.56-25.64-69.580.0000000
23Q2 (15)18.9936.7247.670000.918.33-6.190000.00004.79-20.76-36.470.0000000
23Q1 (14)13.89-14.4769.60000.8415.0742.370000.00006.0534.54-16.050.0000000
22Q4 (13)16.24183.92-36.560000.738.96-5.190000.00004.50-61.6249.450.0000000
22Q3 (12)5.72-55.52-24.140000.67-30.9328.850000.000011.7155.2969.840.0000000
22Q2 (11)12.8657.02215.20000.9764.41136.590000.00007.544.7-24.940.0000000
22Q1 (10)8.19-68.0133.820000.59-23.380.00000.00007.20139.51-25.270.0000000
21Q4 (9)25.6239.52700.00000.7748.0810.00000.00003.01-56.39-86.250.0000000
21Q3 (8)7.5484.8493.70000.5226.8379.310000.00006.90-31.37-69.80.0000000
21Q2 (7)4.08-33.33827.270000.41-30.51115.790000.000010.054.24-76.730.0000000
21Q1 (6)6.1291.2500000.59-15.7100000.00009.64-55.9300.0000000
20Q4 (5)3.2151.9700000.7141.3800000.000021.88-4.200.0000000
20Q3 (4)1.27188.640.0000.00.2952.630.0000.00.0000.022.83-47.120.00.0000.0000.0
20Q2 (3)0.4400.0000.00.1900.0000.00.0000.043.1800.00.0000.0000.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)112.5161.57004.8965.20.0800.0004.35-36.840.07000
2022 (9)43.01-0.76002.9628.7000.0006.8829.680.00000
2021 (8)43.34727.1002.370.37000.0005.31-79.40.00000
2020 (7)5.2418.28001.35136.84000.00025.76100.230.00000
2019 (6)4.4323.4000.5783.87000.00012.8749.010.00000
2018 (5)3.59-9.57000.31-13.89000.0008.64-4.770.00000
2017 (4)3.970000.360000.0009.0700.00000

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