- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 13.98 | 19.9 | 36.26 | 0.24 | -4.0 | -44.19 | 0.45 | -10.0 | -15.09 | 0.4 | 29.03 | 21.21 | 1.72 | -19.93 | -59.04 | 3.22 | -24.94 | -37.69 | 2.86 | 7.62 | -11.04 | 2017 | 0.0 | 0.05 |
| 24Q2 (19) | 11.66 | 17.19 | 34.49 | 0.25 | 19.05 | -21.88 | 0.5 | 6.38 | 11.11 | 0.31 | 0.0 | -3.12 | 2.14 | 1.59 | -41.91 | 4.29 | -9.22 | -17.38 | 2.66 | -14.67 | -27.97 | 2017 | 0.0 | 0.05 |
| 24Q1 (18) | 9.95 | -2.26 | 19.16 | 0.21 | -46.15 | 10.53 | 0.47 | -17.54 | 4.44 | 0.31 | -11.43 | 3.33 | 2.11 | -44.91 | -7.25 | 4.72 | -15.64 | -12.35 | 3.12 | -9.38 | -13.28 | 2017 | 0.0 | 0.05 |
| 23Q4 (17) | 10.18 | -0.78 | 16.21 | 0.39 | -9.3 | 69.57 | 0.57 | 7.55 | -26.92 | 0.35 | 6.06 | 16.67 | 3.83 | -8.59 | 45.91 | 5.60 | 8.39 | -37.12 | 3.44 | 6.89 | 0.39 | 2017 | 0.05 | 0.05 |
| 23Q3 (16) | 10.26 | 18.34 | -16.38 | 0.43 | 34.38 | 7.5 | 0.53 | 17.78 | -27.4 | 0.33 | 3.12 | -8.33 | 4.19 | 13.55 | 28.56 | 5.17 | -0.47 | -13.17 | 3.22 | -12.86 | 9.62 | 2016 | 0.0 | -1.99 |
| 23Q2 (15) | 8.67 | 3.83 | -26.15 | 0.32 | 68.42 | -33.33 | 0.45 | 0.0 | -56.31 | 0.32 | 6.67 | 3.23 | 3.69 | 62.2 | -9.73 | 5.19 | -3.69 | -40.84 | 3.69 | 2.73 | 39.78 | 2016 | 0.0 | -1.99 |
| 23Q1 (14) | 8.35 | -4.68 | -10.31 | 0.19 | -17.39 | -52.5 | 0.45 | -42.31 | -28.57 | 0.3 | 0.0 | -9.09 | 2.28 | -13.34 | -47.04 | 5.39 | -39.47 | -20.36 | 3.59 | 4.91 | 1.36 | 2016 | 0.0 | -1.99 |
| 22Q4 (13) | 8.76 | -28.61 | -21.65 | 0.23 | -42.5 | -30.3 | 0.78 | 6.85 | -22.0 | 0.3 | -16.67 | 7.14 | 2.63 | -19.46 | -11.05 | 8.90 | 49.66 | -0.45 | 3.42 | 16.72 | 36.74 | 2016 | -1.99 | -1.99 |
| 22Q3 (12) | 12.27 | 4.51 | 11.85 | 0.4 | -16.67 | -11.11 | 0.73 | -29.13 | -3.95 | 0.36 | 16.13 | 50.0 | 3.26 | -20.27 | -20.53 | 5.95 | -32.19 | -14.12 | 2.93 | 11.11 | 34.11 | 2057 | 0.0 | 0 |
| 22Q2 (11) | 11.74 | 26.1 | 9.82 | 0.48 | 20.0 | 4.35 | 1.03 | 63.49 | 15.73 | 0.31 | -6.06 | 93.75 | 4.09 | -4.84 | -4.98 | 8.77 | 29.65 | 5.38 | 2.64 | -25.5 | 76.42 | 2057 | 0.0 | 0 |
| 22Q1 (10) | 9.31 | -16.73 | 4.37 | 0.4 | 21.21 | -4.76 | 0.63 | -37.0 | 21.15 | 0.33 | 17.86 | 10.0 | 4.30 | 45.56 | -8.75 | 6.77 | -24.35 | 16.08 | 3.54 | 41.53 | 5.39 | 2057 | 0.0 | 0 |
| 21Q4 (9) | 11.18 | 1.91 | 15.73 | 0.33 | -26.67 | 3.12 | 1.0 | 31.58 | 29.87 | 0.28 | 16.67 | 0.0 | 2.95 | -28.04 | -10.9 | 8.94 | 29.11 | 12.21 | 2.50 | 14.48 | -13.6 | 2057 | 0 | 0 |
| 21Q3 (8) | 10.97 | 2.62 | 9.48 | 0.45 | -2.17 | 136.84 | 0.76 | -14.61 | 33.33 | 0.24 | 50.0 | -14.29 | 4.10 | -4.67 | 116.33 | 6.93 | -16.79 | 21.79 | 2.19 | 46.17 | -21.71 | 0 | 0 | 0 |
| 21Q2 (7) | 10.69 | 19.84 | 8.53 | 0.46 | 9.52 | 58.62 | 0.89 | 71.15 | 5.95 | 0.16 | -46.67 | -61.9 | 4.30 | -8.61 | 46.16 | 8.33 | 42.81 | -2.37 | 1.50 | -55.5 | -64.9 | 0 | 0 | 0 |
| 21Q1 (6) | 8.92 | -7.66 | 0 | 0.42 | 31.25 | 0 | 0.52 | -32.47 | 0 | 0.3 | 7.14 | 0 | 4.71 | 42.14 | 0 | 5.83 | -26.87 | 0 | 3.36 | 16.03 | 0 | 0 | 0 | 0 |
| 20Q4 (5) | 9.66 | -3.59 | 0 | 0.32 | 68.42 | 0 | 0.77 | 35.09 | 0 | 0.28 | 0.0 | 0 | 3.31 | 74.7 | 0 | 7.97 | 40.12 | 0 | 2.90 | 3.73 | 0 | 0 | 0 | 0 |
| 20Q3 (4) | 10.02 | 1.73 | 0.0 | 0.19 | -34.48 | 0.0 | 0.57 | -32.14 | 0.0 | 0.28 | -33.33 | 0.0 | 1.90 | -35.59 | 0.0 | 5.69 | -33.29 | 0.0 | 2.79 | -34.46 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 9.85 | 0 | 0.0 | 0.29 | 0 | 0.0 | 0.84 | 0 | 0.0 | 0.42 | 0 | 0.0 | 2.94 | 0 | 0.0 | 8.53 | 0 | 0.0 | 4.26 | 0 | 0.0 | 0 | 0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 37.46 | -10.98 | 1.33 | -12.5 | 2.0 | -36.91 | 1.3 | -0.76 | 3.55 | -1.71 | 5.34 | -29.13 | 3.47 | 11.48 | 2016 | 0.0 |
| 2022 (9) | 42.08 | 0.77 | 1.52 | -8.43 | 3.17 | -0.31 | 1.31 | 33.67 | 3.61 | -9.13 | 7.53 | -1.07 | 3.11 | 32.66 | 2016 | -1.99 |
| 2021 (8) | 41.76 | 41.42 | 1.66 | 110.13 | 3.18 | 46.54 | 0.98 | 0.0 | 3.98 | 48.59 | 7.61 | 3.63 | 2.35 | -29.29 | 2057 | 0 |
| 2020 (7) | 29.53 | -14.46 | 0.79 | -20.2 | 2.17 | -12.85 | 0.98 | -6.67 | 2.68 | -6.72 | 7.35 | 1.88 | 3.32 | 9.1 | 0 | 0 |
| 2019 (6) | 34.52 | -13.92 | 0.99 | -3.88 | 2.49 | 5.51 | 1.05 | -19.85 | 2.87 | 11.65 | 7.21 | 22.56 | 3.04 | -6.89 | 0 | 0 |
| 2018 (5) | 40.1 | 0 | 1.03 | 0 | 2.36 | 0 | 1.31 | 0 | 2.57 | 0 | 5.89 | 0 | 3.27 | 0 | 0 | 0 |
