玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)2.273.6535.120.297.41-3.330.4518.4225.00.13-7.1444.4412.783.62-28.4619.8214.25-7.495.73-10.426.9000
24Q2 (19)2.1916.4923.730.2712.50.00.38-5.02.70.1427.2775.012.33-3.42-19.1817.35-18.45-16.996.399.2641.44000
24Q1 (18)1.883.876.820.24-17.24-4.00.4-2.44-6.980.1122.220.012.77-20.32-10.1321.28-6.07-12.915.8517.67-6.38000
23Q4 (17)1.817.74-8.590.29-3.33-3.330.4113.897.890.090.0200.016.02-10.285.7522.655.7118.034.97-7.18228.18000
23Q3 (16)1.68-5.08-33.070.311.11-3.230.36-2.7-23.40.0912.5-10.017.8617.0644.5921.432.5114.445.3618.5334.46000
23Q2 (15)1.770.57-23.380.278.00.00.37-13.95-17.780.08-27.2714.2915.257.3930.5120.90-14.447.314.52-27.6849.15000
23Q1 (14)1.76-11.11-15.790.25-16.67-7.410.4313.160.00.11266.6737.514.20-6.259.9524.4327.318.756.25312.563.28000
22Q4 (13)1.98-21.12-10.810.3-3.23-3.230.38-19.158.570.03-70.0-25.015.1522.688.519.192.4921.731.52-61.97-15.91000
22Q3 (12)2.518.6616.20.3114.8119.230.474.4420.510.142.8625.012.355.672.618.73-3.883.713.9831.477.57000
22Q2 (11)2.3110.53-40.460.270.0-37.210.454.65-44.440.07-12.5-50.011.69-9.525.4719.48-5.32-6.693.03-20.83-16.02000
22Q1 (10)2.09-5.8600.27-12.900.4322.8600.08100.0012.92-7.4911.0420.5730.59.223.83112.4425.62000
21Q4 (9)2.222.78-38.50.3119.23-26.190.35-10.26-48.530.04-50.0-63.6413.9616.0120.0215.77-12.68-16.31.80-51.35-40.87000
21Q3 (8)2.16-44.3300.26-39.5300.39-51.8500.08-42.86012.048.61-1.7518.06-13.51-17.383.702.6511.85000
21Q2 (7)3.88028.480.43016.220.81022.730.14040.011.08-4.74-9.5420.8810.83-4.483.6118.428.97000
21Q1 (6)0-100.000-100.000-100.000-100.0011.630.0018.840.003.050.00000
20Q4 (5)3.61000.42000.68000.110011.63-5.04018.84-13.8103.05-7.980000
20Q3 (4)0-100.00.00-100.00.00-100.00.00-100.00.012.250.00.021.850.00.03.310.00.0000.0
20Q2 (3)3.0200.00.3700.00.6600.00.100.012.2500.021.8500.03.3100.0000.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)7.03-20.831.12-2.611.57-8.720.3732.1415.9323.0222.3315.35.2666.9200
2022 (9)8.887.641.1515.01.7210.970.287.6912.956.8419.373.13.150.0500
2021 (8)8.2524.431.026.581.5515.670.2630.012.121.7318.79-7.043.154.4700
2020 (7)6.6310.870.7914.491.34-0.740.211.1111.923.2720.21-10.473.020.2200
2019 (6)5.9800.6901.3500.18011.54022.5803.01000

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