- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 5.25 | 62.54 | 48.73 | 0.15 | -16.67 | 150.0 | 0.48 | -2.04 | -4.0 | 0.8 | -1.23 | -28.57 | 2.86 | -48.73 | 68.1 | 9.14 | -39.73 | -35.45 | 15.24 | -39.24 | -51.97 | 365 | 0.0 | 0.0 |
| 24Q2 (19) | 3.23 | 56.8 | 30.24 | 0.18 | 80.0 | 0.0 | 0.49 | -2.0 | 48.48 | 0.81 | -22.12 | -38.17 | 5.57 | 14.8 | -23.22 | 15.17 | -37.5 | 14.01 | 25.08 | -50.33 | -52.53 | 365 | 0.0 | 0.0 |
| 24Q1 (18) | 2.06 | -15.92 | 112.37 | 0.1 | -28.57 | 42.86 | 0.5 | -3.85 | 66.67 | 1.04 | 8.33 | -8.77 | 4.85 | -15.05 | -32.73 | 24.27 | 14.36 | -21.52 | 50.49 | 28.84 | -57.04 | 365 | 0.0 | 0.0 |
| 23Q4 (17) | 2.45 | -30.59 | 126.85 | 0.14 | 133.33 | 133.33 | 0.52 | 4.0 | 67.74 | 0.96 | -14.29 | -46.96 | 5.71 | 236.19 | 2.86 | 21.22 | 49.84 | -26.06 | 39.18 | 23.5 | -76.62 | 365 | 0.0 | 0.0 |
| 23Q3 (16) | 3.53 | 42.34 | 212.39 | 0.06 | -66.67 | 20.0 | 0.5 | 51.52 | 47.06 | 1.12 | -14.5 | -17.65 | 1.70 | -76.58 | -61.59 | 14.16 | 6.45 | -52.92 | 31.73 | -39.93 | -73.64 | 365 | 0.0 | 0.0 |
| 23Q2 (15) | 2.48 | 155.67 | 145.54 | 0.18 | 157.14 | 20.0 | 0.33 | 10.0 | -19.51 | 1.31 | 14.91 | -2.96 | 7.26 | 0.58 | -51.13 | 13.31 | -56.98 | -67.22 | 52.82 | -55.05 | -60.48 | 365 | 0.0 | 0.0 |
| 23Q1 (14) | 0.97 | -10.19 | 18.29 | 0.07 | 16.67 | 40.0 | 0.3 | -3.23 | 3.45 | 1.14 | -37.02 | 0.0 | 7.22 | 29.9 | 18.35 | 30.93 | 7.75 | -12.55 | 117.53 | -29.87 | -15.46 | 365 | 0.0 | 0.0 |
| 22Q4 (13) | 1.08 | -4.42 | 11.34 | 0.06 | 20.0 | -57.14 | 0.31 | -8.82 | -74.59 | 1.81 | 33.09 | -33.94 | 5.56 | 25.56 | -61.51 | 28.70 | -4.6 | -77.18 | 167.59 | 39.25 | -40.67 | 365 | 0.0 | 0.0 |
| 22Q3 (12) | 1.13 | 11.88 | 73.85 | 0.05 | -66.67 | -16.67 | 0.34 | -17.07 | -19.05 | 1.36 | 0.74 | -17.58 | 4.42 | -70.21 | -52.06 | 30.09 | -25.88 | -53.43 | 120.35 | -9.96 | -52.59 | 365 | 0.0 | 0 |
| 22Q2 (11) | 1.01 | 23.17 | 260.71 | 0.15 | 200.0 | 150.0 | 0.41 | 41.38 | -4.65 | 1.35 | 18.42 | -11.18 | 14.85 | 143.56 | -30.69 | 40.59 | 14.78 | -73.57 | 133.66 | -3.86 | -75.38 | 365 | 0.0 | 0 |
| 22Q1 (10) | 0.82 | -15.46 | 485.71 | 0.05 | -64.29 | -37.5 | 0.29 | -76.23 | -30.95 | 1.14 | -58.39 | -27.39 | 6.10 | -57.75 | -89.33 | 35.37 | -71.88 | -88.21 | 139.02 | -50.78 | -87.6 | 365 | 0.0 | 0 |
| 21Q4 (9) | 0.97 | 49.23 | 0 | 0.14 | 133.33 | 0 | 1.22 | 190.48 | 0 | 2.74 | 66.06 | 0 | 14.43 | 56.36 | 0 | 125.77 | 94.65 | 0 | 282.47 | 11.28 | 0 | 365 | 0 | 0 |
| 21Q3 (8) | 0.65 | 132.14 | 0 | 0.06 | 0.0 | 0 | 0.42 | -2.33 | 0 | 1.65 | 8.55 | 0 | 9.23 | -56.92 | 0 | 64.62 | -57.92 | 0 | 253.85 | -53.24 | 0 | 0 | 0 | 0 |
| 21Q2 (7) | 0.28 | 100.0 | 0 | 0.06 | -25.0 | 0 | 0.43 | 2.38 | 0 | 1.52 | -3.18 | 0 | 21.43 | -62.5 | 0 | 153.57 | -48.81 | 0 | 542.86 | -51.59 | 0 | 0 | 0 | 0 |
| 21Q1 (6) | 0.14 | 0 | 0 | 0.08 | 0 | 0 | 0.42 | 0 | 0 | 1.57 | 0 | 0 | 57.14 | 0 | 0 | 300.00 | 0 | 0 | 1121.43 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 9.43 | 133.42 | 0.45 | 45.16 | 1.65 | 21.32 | 4.53 | -19.96 | 4.77 | -37.81 | 17.50 | -48.02 | 48.04 | -65.71 | 365 | 0.0 |
| 2022 (9) | 4.04 | 97.07 | 0.31 | -8.82 | 1.36 | -45.16 | 5.66 | -24.33 | 7.67 | -53.73 | 33.66 | -72.17 | 140.10 | -61.6 | 365 | 0.0 |
| 2021 (8) | 2.05 | 68.03 | 0.34 | 100.0 | 2.48 | 166.67 | 7.48 | 42.75 | 16.59 | 19.02 | 120.98 | 58.7 | 364.88 | -15.05 | 365 | 0 |
| 2020 (7) | 1.22 | 0 | 0.17 | 0 | 0.93 | 0 | 5.24 | 0 | 13.93 | 0 | 76.23 | 0 | 429.51 | 0 | 0 | 0 |
