- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.8 | 0.0 | 4.65 | 0.03 | 50.0 | 50.0 | 0.14 | 7.69 | 7.69 | 0.06 | 0.0 | -33.33 | 1.67 | 50.0 | 43.33 | 7.78 | 7.69 | 2.91 | 3.33 | 0.0 | -36.3 | 0 | 0 | 0 |
| 24Q2 (19) | 1.8 | 34.33 | -39.6 | 0.02 | 0.0 | -33.33 | 0.13 | -7.14 | -23.53 | 0.06 | -14.29 | 0.0 | 1.11 | -25.56 | 10.37 | 7.22 | -30.87 | 26.6 | 3.33 | -36.19 | 65.56 | 0 | 0 | 0 |
| 24Q1 (18) | 1.34 | 9.84 | -33.0 | 0.02 | -33.33 | -33.33 | 0.14 | 7.69 | 7.69 | 0.07 | -36.36 | 16.67 | 1.49 | -39.3 | -0.5 | 10.45 | -1.95 | 60.73 | 5.22 | -42.06 | 74.13 | 0 | 0 | 0 |
| 23Q4 (17) | 1.22 | -29.07 | -44.8 | 0.03 | 50.0 | 0.0 | 0.13 | 0.0 | -18.75 | 0.11 | 22.22 | 83.33 | 2.46 | 111.48 | 81.15 | 10.66 | 40.98 | 47.18 | 9.02 | 72.31 | 232.1 | 0 | 0 | 0 |
| 23Q3 (16) | 1.72 | -42.28 | -39.22 | 0.02 | -33.33 | -33.33 | 0.13 | -23.53 | -27.78 | 0.09 | 50.0 | 80.0 | 1.16 | 15.5 | 9.69 | 7.56 | 32.49 | 18.83 | 5.23 | 159.88 | 196.16 | 0 | 0 | 0 |
| 23Q2 (15) | 2.98 | 49.0 | 2.76 | 0.03 | 0.0 | -25.0 | 0.17 | 30.77 | 21.43 | 0.06 | 0.0 | 20.0 | 1.01 | -32.89 | -27.01 | 5.70 | -12.24 | 18.17 | 2.01 | -32.89 | 16.78 | 0 | 0 | 0 |
| 23Q1 (14) | 2.0 | -9.5 | 3.09 | 0.03 | 0.0 | 0.0 | 0.13 | -18.75 | 8.33 | 0.06 | 0.0 | 50.0 | 1.50 | 10.5 | -3.0 | 6.50 | -10.22 | 5.08 | 3.00 | 10.5 | 45.5 | 0 | 0 | 0 |
| 22Q4 (13) | 2.21 | -21.91 | 46.36 | 0.03 | 0.0 | 0.0 | 0.16 | -11.11 | 77.78 | 0.06 | 20.0 | 50.0 | 1.36 | 28.05 | -31.67 | 7.24 | 13.83 | 21.47 | 2.71 | 53.67 | 2.49 | 0 | 0 | 0 |
| 22Q3 (12) | 2.83 | -2.41 | 5.2 | 0.03 | -25.0 | 0.0 | 0.18 | 28.57 | 38.46 | 0.05 | 0.0 | 25.0 | 1.06 | -23.14 | -4.95 | 6.36 | 31.75 | 31.61 | 1.77 | 2.47 | 18.82 | 0 | 0 | 0 |
| 22Q2 (11) | 2.9 | 49.48 | -5.54 | 0.04 | 33.33 | 33.33 | 0.14 | 16.67 | 16.67 | 0.05 | 25.0 | -16.67 | 1.38 | -10.8 | 41.15 | 4.83 | -21.95 | 23.51 | 1.72 | -16.38 | -11.78 | 0 | 0 | 0 |
| 22Q1 (10) | 1.94 | 28.48 | -6.73 | 0.03 | 0.0 | 0.0 | 0.12 | 33.33 | 0.0 | 0.04 | 0.0 | -20.0 | 1.55 | -22.16 | 7.22 | 6.19 | 3.78 | 7.22 | 2.06 | -22.16 | -14.23 | 0 | 0 | 0 |
| 21Q4 (9) | 1.51 | -43.87 | -67.94 | 0.03 | 0.0 | -62.5 | 0.09 | -30.77 | -68.97 | 0.04 | 0.0 | -33.33 | 1.99 | 78.15 | 16.97 | 5.96 | 23.33 | -3.2 | 2.65 | 78.15 | 107.95 | 0 | 0 | 0 |
| 21Q3 (8) | 2.69 | -12.38 | 0 | 0.03 | 0.0 | 0 | 0.13 | 8.33 | 0 | 0.04 | -33.33 | 0 | 1.12 | 14.13 | 0 | 4.83 | 23.64 | 0 | 1.49 | -23.92 | 0 | 0 | 0 | 0 |
| 21Q2 (7) | 3.07 | 47.6 | 0 | 0.03 | 0.0 | 0 | 0.12 | 0.0 | 0 | 0.06 | 20.0 | 0 | 0.98 | -32.25 | 0 | 3.91 | -32.25 | 0 | 1.95 | -18.7 | 0 | 0 | 0 | 0 |
| 21Q1 (6) | 2.08 | -55.84 | 0 | 0.03 | -62.5 | 0 | 0.12 | -58.62 | 0 | 0.05 | -16.67 | 0 | 1.44 | -15.08 | 0 | 5.77 | -6.3 | 0 | 2.40 | 88.7 | 0 | 0 | 0 | 0 |
| 20Q4 (5) | 4.71 | 0 | 0 | 0.08 | 0 | 0 | 0.29 | 0 | 0 | 0.06 | 0 | 0 | 1.70 | 0 | 0 | 6.16 | 0 | 0 | 1.27 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.92 | -19.92 | 0.12 | -7.69 | 0.56 | -6.67 | 0.32 | 60.0 | 1.52 | 15.27 | 7.07 | 16.55 | 4.04 | 99.8 | 0 | 0 |
| 2022 (9) | 9.89 | 5.66 | 0.13 | 8.33 | 0.6 | 30.43 | 0.2 | 5.26 | 1.31 | 2.53 | 6.07 | 23.44 | 2.02 | -0.38 | 0 | 0 |
| 2021 (8) | 9.36 | 8.84 | 0.12 | 0.0 | 0.46 | 6.98 | 0.19 | 35.71 | 1.28 | -8.12 | 4.91 | -1.71 | 2.03 | 24.69 | 0 | 0 |
| 2020 (7) | 8.6 | 34.8 | 0.12 | 50.0 | 0.43 | 38.71 | 0.14 | 40.0 | 1.40 | 11.28 | 5.00 | 2.9 | 1.63 | 3.86 | 0 | 0 |
| 2019 (6) | 6.38 | -4.35 | 0.08 | 14.29 | 0.31 | 14.81 | 0.1 | 0 | 1.25 | 19.48 | 4.86 | 20.03 | 1.57 | 0 | 0 | 0 |
| 2018 (5) | 6.67 | 0 | 0.07 | 0 | 0.27 | 0 | 0 | 0 | 1.05 | 0 | 4.05 | 0 | 0.00 | 0 | 0 | 0 |
