玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.210.0-0.820.0814.2933.330.129.09-14.290.25.2625.06.6114.2934.449.929.09-13.5816.535.2626.031800.0-1.64
24Q2 (19)1.212.546.140.0740.040.00.11-8.33-8.330.1911.7611.765.7936.5331.99.09-10.61-13.6415.708.995.31800.0-1.64
24Q1 (18)1.18-28.480.850.05-37.50.00.12-14.290.00.17-10.536.254.24-12.61-0.8510.1719.85-0.8514.4125.115.351800.0-1.64
23Q4 (17)1.6535.2513.010.0833.3333.330.140.07.690.1918.7546.154.85-1.4117.988.48-26.06-4.7111.52-12.229.32180-1.64-1.64
23Q3 (16)1.227.021.670.0620.020.00.1416.6727.270.16-5.8833.334.9212.1318.0311.489.0225.1913.11-12.0531.151830.07.65
23Q2 (15)1.14-2.56-13.640.050.025.00.120.0-14.290.176.2521.434.392.6344.7410.532.63-0.7514.919.0540.61830.07.65
23Q1 (14)1.17-19.866.360.05-16.6725.00.12-7.699.090.1623.086.674.273.9917.5210.2615.192.5613.6853.580.281830.07.65
22Q4 (13)1.4621.672.10.0620.00.00.1318.1830.00.138.3344.444.11-1.37-2.058.90-2.8627.338.90-10.9641.481837.657.65
22Q3 (12)1.2-9.0918.810.0525.025.00.11-21.4310.00.12-14.2950.04.1737.55.219.17-13.57-7.4210.00-5.7126.251700.018.88
22Q2 (11)1.3220.0-32.990.040.0-55.560.1427.27-26.320.14-6.67-6.673.03-16.67-33.6710.616.069.9710.61-22.2239.291700.018.88
22Q1 (10)1.1-23.0800.04-33.3300.1110.000.1566.6703.64-13.33-12.1210.0043.0-42.013.64116.67182.471700.00
21Q4 (9)1.4341.58-1.380.0650.00.00.10.0-60.00.0912.528.574.205.941.46.99-29.37-59.446.29-20.5430.3717018.8818.88
21Q3 (8)1.01-48.7300.04-55.5600.1-47.3700.08-46.6703.96-13.3143.569.902.66-20.247.924.0391.421430.00
21Q2 (7)1.97035.860.090125.00.1905.560.150150.04.5710.4165.619.64-44.06-22.317.6157.7284.01143023.28
21Q1 (6)0-100.000-100.000-100.000-100.004.140.0017.240.004.830.000-100.00
20Q4 (5)1.45000.06000.25000.07004.1450.0017.2438.8904.8316.67014300
20Q3 (4)0-100.00.00-100.00.00-100.00.00-100.00.02.760.00.012.410.00.04.140.00.00-100.00.0
20Q2 (3)1.4500.00.0400.00.1800.00.0600.02.7600.012.4100.04.1400.011600.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)5.171.970.2426.320.526.120.6724.074.6423.8710.064.0712.9621.67180-1.64
2022 (9)5.0715.230.195.560.4925.640.5463.643.75-8.399.669.0410.6542.011837.65
2021 (8)4.451.720.1880.00.39-9.30.33135.714.0918.648.86-40.227.5055.3617018.88
2020 (7)2.933.030.125.00.4322.860.1427.273.45-6.0314.83-7.654.83-4.3314323.28
2019 (6)2.1811.790.0814.290.3545.830.1103.672.2316.0630.455.05011610.48
2018 (5)1.9500.0700.240003.59012.3100.0001050

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