- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 2.47 | 14.35 | 15.42 | 0.48 | -7.69 | -36.84 | 1.45 | -4.61 | 45.0 | 0.25 | -10.71 | 0.0 | 19.43 | -19.28 | -45.28 | 58.70 | -16.58 | 25.63 | 10.12 | -21.92 | -13.36 | 279 | -2.45 | 18.22 |
| 24Q3 (19) | 2.16 | 10.2 | 14.29 | 0.52 | 0.0 | -1.89 | 1.52 | 35.71 | 67.03 | 0.28 | 16.67 | 21.74 | 24.07 | -9.26 | -14.15 | 70.37 | 23.15 | 46.15 | 12.96 | 5.86 | 6.52 | 286 | 3.62 | 27.11 |
| 24Q2 (18) | 1.96 | -5.31 | 3.16 | 0.52 | -10.34 | -24.64 | 1.12 | 7.69 | 47.37 | 0.24 | 4.35 | 20.0 | 26.53 | -5.31 | -26.94 | 57.14 | 13.74 | 42.86 | 12.24 | 10.2 | 16.33 | 276 | 12.2 | 35.96 |
| 24Q1 (17) | 2.07 | -3.27 | 13.74 | 0.58 | -23.68 | -12.12 | 1.04 | 4.0 | 38.67 | 0.23 | -8.0 | 43.75 | 28.02 | -21.1 | -22.73 | 50.24 | 7.52 | 21.92 | 11.11 | -4.89 | 26.39 | 246 | 4.24 | 23.62 |
| 23Q4 (16) | 2.14 | 13.23 | 60.9 | 0.76 | 43.4 | 204.0 | 1.0 | 9.89 | 36.99 | 0.25 | 8.7 | 31.58 | 35.51 | 26.64 | 88.93 | 46.73 | -2.95 | -14.86 | 11.68 | -4.0 | -18.22 | 236 | 4.89 | 61.64 |
| 23Q3 (15) | 1.89 | -0.53 | 89.0 | 0.53 | -23.19 | 60.61 | 0.91 | 19.74 | 33.82 | 0.23 | 15.0 | 76.92 | 28.04 | -22.78 | -15.02 | 48.15 | 20.37 | -29.19 | 12.17 | 15.61 | -6.39 | 225 | 10.84 | 70.45 |
| 23Q2 (14) | 1.9 | 4.4 | 93.88 | 0.69 | 4.55 | 72.5 | 0.76 | 1.33 | 31.03 | 0.2 | 25.0 | 81.82 | 36.32 | 0.14 | -11.03 | 40.00 | -2.93 | -32.41 | 10.53 | 19.74 | -6.22 | 203 | 2.01 | 69.17 |
| 23Q1 (13) | 1.82 | 36.84 | 106.82 | 0.66 | 164.0 | 106.25 | 0.75 | 2.74 | 47.06 | 0.16 | -15.79 | 77.78 | 36.26 | 92.92 | -0.27 | 41.21 | -24.92 | -28.89 | 8.79 | -38.46 | -14.04 | 199 | 36.3 | 87.74 |
| 22Q4 (12) | 1.33 | 33.0 | 49.44 | 0.25 | -24.24 | 38.89 | 0.73 | 7.35 | 48.98 | 0.19 | 46.15 | 216.67 | 18.80 | -43.04 | -7.06 | 54.89 | -19.28 | -0.31 | 14.29 | 9.89 | 111.9 | 146 | 10.61 | 58.7 |
| 22Q3 (11) | 1.0 | 2.04 | 0 | 0.33 | -17.5 | 0 | 0.68 | 17.24 | 0 | 0.13 | 18.18 | 0 | 33.00 | -19.15 | 0 | 68.00 | 14.9 | 0 | 13.00 | 15.82 | 0 | 132 | 10.0 | 0 |
| 22Q2 (10) | 0.98 | 11.36 | 0 | 0.4 | 25.0 | 0 | 0.58 | 13.73 | 0 | 0.11 | 22.22 | 0 | 40.82 | 12.24 | 0 | 59.18 | 2.12 | 0 | 11.22 | 9.75 | 0 | 120 | 13.21 | 0 |
| 22Q1 (9) | 0.88 | -1.12 | 0 | 0.32 | 77.78 | 0 | 0.51 | 4.08 | 0 | 0.09 | 50.0 | 0 | 36.36 | 79.8 | 0 | 57.95 | 5.26 | 0 | 10.23 | 51.7 | 0 | 106 | 15.22 | 0 |
| 21Q4 (8) | 0.89 | 0 | 0 | 0.18 | 0 | 0 | 0.49 | 0 | 0 | 0.06 | 0 | 0 | 20.22 | 0 | 0 | 55.06 | 0 | 0 | 6.74 | 0 | 0 | 92 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 8.67 | 12.02 | 2.11 | -20.08 | 5.14 | 50.29 | 1.0 | 19.05 | 24.34 | -28.65 | 59.28 | 34.17 | 11.53 | 6.28 | 279 | 18.22 |
| 2023 (9) | 7.74 | 84.29 | 2.64 | 101.53 | 3.42 | 37.35 | 0.84 | 64.71 | 34.11 | 9.36 | 44.19 | -25.47 | 10.85 | -10.62 | 236 | 61.64 |
| 2022 (8) | 4.2 | 64.06 | 1.31 | 67.95 | 2.49 | 40.68 | 0.51 | 88.89 | 31.19 | 2.37 | 59.29 | -14.25 | 12.14 | 15.13 | 146 | 58.7 |
| 2021 (7) | 2.56 | 47.13 | 0.78 | 90.24 | 1.77 | 36.15 | 0.27 | 12.5 | 30.47 | 29.31 | 69.14 | -7.46 | 10.55 | -23.54 | 92 | 16.46 |
| 2020 (6) | 1.74 | 0 | 0.41 | 0 | 1.3 | 0 | 0.24 | 0 | 23.56 | 0 | 74.71 | 0 | 13.79 | 0 | 79 | 0 |
