- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 2.81 | -13.27 | 124.8 | 0.33 | 120.0 | 135.71 | 1.23 | 119.64 | 215.38 | -0.02 | -113.33 | -133.33 | 11.74 | 153.67 | 4.86 | 43.77 | 153.25 | 40.3 | -0.71 | -115.37 | -114.83 | 184 | 0.0 | 0.0 |
| 24Q3 (19) | 3.24 | 26.56 | 114.57 | 0.15 | -72.22 | 50.0 | 0.56 | 24.44 | 43.59 | 0.15 | 114.29 | 150.0 | 4.63 | -78.05 | -30.09 | 17.28 | -1.67 | -33.08 | 4.63 | 69.31 | 16.51 | 184 | 0.0 | 0 |
| 24Q2 (18) | 2.56 | 69.54 | 84.17 | 0.54 | 500.0 | 440.0 | 0.45 | 18.42 | 32.35 | 0.07 | 16.67 | 40.0 | 21.09 | 253.91 | 193.2 | 17.58 | -30.15 | -28.14 | 2.73 | -31.18 | -23.98 | 184 | 0.0 | 0 |
| 24Q1 (17) | 1.51 | 20.8 | -7.93 | 0.09 | -35.71 | -25.0 | 0.38 | -2.56 | 2.7 | 0.06 | 0.0 | 20.0 | 5.96 | -46.78 | -18.54 | 25.17 | -19.34 | 11.54 | 3.97 | -17.22 | 30.33 | 184 | 0.0 | 0 |
| 23Q4 (16) | 1.25 | -17.22 | -59.68 | 0.14 | 40.0 | -71.43 | 0.39 | 0.0 | -43.48 | 0.06 | 0.0 | 0.0 | 11.20 | 69.12 | -29.14 | 31.20 | 20.8 | 40.17 | 4.80 | 20.8 | 148.0 | 184 | 0 | 0 |
| 23Q3 (15) | 1.51 | 8.63 | 0 | 0.1 | 0.0 | 0 | 0.39 | 14.71 | 0 | 0.06 | 20.0 | 0 | 6.62 | -7.95 | 32.06 | 25.83 | 5.59 | 26.89 | 3.97 | 10.46 | 1247.02 | 0 | 0 | 0 |
| 23Q2 (14) | 1.39 | -15.24 | -59.0 | 0.1 | -16.67 | -41.18 | 0.34 | -8.11 | -50.72 | 0.05 | 0.0 | 400.0 | 7.19 | -1.68 | 43.46 | 24.46 | 8.42 | 20.18 | 3.60 | 17.99 | 1119.42 | 0 | 0 | 0 |
| 23Q1 (13) | 1.64 | -47.1 | 0 | 0.12 | -75.51 | 0 | 0.37 | -46.38 | 0 | 0.05 | -16.67 | 0 | 7.32 | -53.71 | 57.32 | 22.56 | 1.36 | -4.35 | 3.05 | 57.52 | 0 | 0 | 0 | 0 |
| 22Q4 (12) | 3.1 | 0 | 2.99 | 0.49 | 0 | 250.0 | 0.69 | 0 | -2.82 | 0.06 | 0 | 0 | 15.81 | 215.2 | 239.84 | 22.26 | 9.35 | -5.64 | 1.94 | 556.13 | 0 | 0 | 0 | 0 |
| 22Q3 (11) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 5.01 | 0.0 | 0 | 20.35 | 0.0 | 0 | 0.29 | 0.0 | 0 | 0 | 0 | 0 |
| 22Q2 (10) | 3.39 | 0 | 0 | 0.17 | 0 | 0 | 0.69 | 0 | 0 | 0.01 | 0 | 0 | 5.01 | 7.82 | 0 | 20.35 | -13.71 | 0 | 0.29 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (9) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 4.65 | 0.0 | 0 | 23.59 | 0.0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (8) | 3.01 | 0 | 0 | 0.14 | 0 | 0 | 0.71 | 0 | 0 | 0 | 0 | 0 | 4.65 | 0 | 0 | 23.59 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 10.12 | 74.78 | 1.11 | 146.67 | 2.62 | 75.84 | 0.25 | 19.05 | 10.97 | 41.13 | 25.89 | 0.6 | 2.47 | -31.89 | 184 | 0.0 |
| 2023 (9) | 5.79 | -10.79 | 0.45 | -31.82 | 1.49 | 7.19 | 0.21 | 162.5 | 7.77 | -23.58 | 25.73 | 20.15 | 3.63 | 194.24 | 184 | 0 |
| 2022 (8) | 6.49 | 8.71 | 0.66 | 120.0 | 1.39 | 6.92 | 0.08 | 0 | 10.17 | 102.37 | 21.42 | -1.64 | 1.23 | 0 | 0 | 0 |
| 2021 (7) | 5.97 | 6.04 | 0.3 | -44.44 | 1.3 | 12.07 | 0 | 0 | 5.03 | -47.61 | 21.78 | 5.69 | 0.00 | 0 | 0 | 0 |
| 2020 (6) | 5.63 | 59.04 | 0.54 | 157.14 | 1.16 | 1.75 | 0 | 0 | 9.59 | 61.68 | 20.60 | -36.02 | 0.00 | 0 | 0 | 0 |
| 2019 (5) | 3.54 | 27.8 | 0.21 | 10.53 | 1.14 | 29.55 | 0 | 0 | 5.93 | -13.51 | 32.20 | 1.37 | 0.00 | 0 | 0 | 0 |
| 2018 (4) | 2.77 | 10.8 | 0.19 | 26.67 | 0.88 | 46.67 | 0 | 0 | 6.86 | 14.32 | 31.77 | 32.37 | 0.00 | 0 | 0 | 0 |
| 2017 (3) | 2.5 | 0 | 0.15 | 0 | 0.6 | 0 | 0.07 | 0 | 6.00 | 0 | 24.00 | 0 | 2.80 | 0 | 0 | 0 |
