- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 4.13 | 40.96 | 32.8 | 0.2 | 33.33 | 33.33 | 0.16 | -11.11 | 6.67 | 0.08 | 60.0 | 33.33 | 4.84 | -5.41 | 0.4 | 3.87 | -36.94 | -19.68 | 1.94 | 13.51 | 0.4 | 46 | 0.0 | 0.0 |
| 24Q3 (19) | 2.93 | -45.54 | 3.17 | 0.15 | -44.44 | 15.38 | 0.18 | -45.45 | 12.5 | 0.05 | -54.55 | 150.0 | 5.12 | 2.01 | 11.84 | 6.14 | 0.16 | 9.04 | 1.71 | -16.54 | 142.32 | 46 | 0.0 | 0.0 |
| 24Q2 (18) | 5.38 | 0 | 0.0 | 0.27 | 0 | -10.0 | 0.33 | 0 | 57.14 | 0.11 | 0 | 83.33 | 5.02 | 4.05 | -10.0 | 6.13 | 27.17 | 57.14 | 2.04 | 5.98 | 83.33 | 46 | 0 | 0.0 |
| 24Q1 (17) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 4.82 | 0.0 | -25.3 | 4.82 | 0.0 | 91.42 | 1.93 | 0.0 | 0 | 0 | -100.0 | 0 |
| 23Q4 (16) | 3.11 | 9.51 | -51.02 | 0.15 | 15.38 | -63.41 | 0.15 | -6.25 | -6.25 | 0.06 | 200.0 | 0 | 4.82 | 5.37 | -25.3 | 4.82 | -14.39 | 91.42 | 1.93 | 173.95 | 0 | 46 | 0.0 | 0.0 |
| 23Q3 (15) | 2.84 | -47.21 | 0 | 0.13 | -56.67 | 0 | 0.16 | -23.81 | 0 | 0.02 | -66.67 | 0 | 4.58 | -17.91 | -30.86 | 5.63 | 44.33 | 76.26 | 0.70 | -36.85 | 0 | 46 | 0.0 | 0 |
| 23Q2 (14) | 5.38 | 0 | 22.83 | 0.3 | 0 | 3.45 | 0.21 | 0 | 50.0 | 0.06 | 0 | 0 | 5.58 | -13.64 | -15.78 | 3.90 | 54.91 | 22.12 | 1.12 | 0 | 0 | 46 | 0 | 0.0 |
| 23Q1 (13) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 6.46 | 0.0 | 0 | 2.52 | 0.0 | 0 | 0.00 | 0 | 0 | 0 | -100.0 | 0 |
| 22Q4 (12) | 6.35 | 0 | 0 | 0.41 | 0 | 0 | 0.16 | 0 | 0 | 0 | 0 | 0 | 6.46 | -2.48 | 0 | 2.52 | -21.17 | 0 | 0.00 | 0 | 0 | 46 | 0 | 0 |
| 22Q3 (11) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 6.62 | 0.0 | 0 | 3.20 | 0.0 | 0 | 0.00 | 0 | 0 | 0 | -100.0 | 0 |
| 22Q2 (10) | 4.38 | 0 | 0 | 0.29 | 0 | 0 | 0.14 | 0 | 0 | 0 | 0 | 0 | 6.62 | 0 | 0 | 3.20 | 0 | 0 | 0.00 | 0 | 0 | 46 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 12.44 | 9.89 | 0.63 | 8.62 | 0.67 | 28.85 | 0.24 | 84.62 | 5.06 | -1.16 | 5.39 | 17.25 | 1.93 | 67.99 | 46 | 0.0 |
| 2023 (9) | 11.32 | 5.5 | 0.58 | -17.14 | 0.52 | 73.33 | 0.13 | 0 | 5.12 | -21.46 | 4.59 | 64.3 | 1.15 | 0 | 46 | 0.0 |
| 2022 (8) | 10.73 | 68.71 | 0.7 | 62.79 | 0.3 | 25.0 | 0 | 0 | 6.52 | -3.51 | 2.80 | -25.91 | 0.00 | 0 | 46 | 0.0 |
| 2021 (7) | 6.36 | 13.37 | 0.43 | -17.31 | 0.24 | 4.35 | 0 | 0 | 6.76 | -27.06 | 3.77 | -7.96 | 0.00 | 0 | 46 | 6.98 |
| 2020 (6) | 5.61 | 0 | 0.52 | 0 | 0.23 | 0 | 0 | 0 | 9.27 | 0 | 4.10 | 0 | 0.00 | 0 | 43 | 0 |
