玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
EPS QoQ YoY營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
24Q3 (20)0.254.17-21.8826.81-14.2425.46.4939.5764800.08.24-24.33-21.456.56-22.46-23.01.51-14.2-25.620.88-12.87-16.190.1318.188.3312.10-19.97-19.1781.21-1.98-16.7878.6985.3021.31-62.96-78.6924.25-11.66-7.93
24Q2 (19)0.24500.0580.031.2646.2847.454.65146.31212.8610.89220.291110.08.46239.762588.241.76291.112300.01.01248.284950.00.1110.00.015.1282.39184.7582.85-1.63-25.9442.47114.64109.9157.53-85.25-89.1227.45-15.4611.13
24Q1 (18)0.04-87.1-89.4721.37-18.93.44-10.04-223.95-220.823.40-62.76-67.772.49-69.52-70.040.45-74.86-78.370.29-70.1-72.640.10-9.09-16.678.29-39.04-42.6784.22-9.37-17.56-290.00-426.25-469.86390.003410.01706.3232.4723.3237.12
23Q4 (17)0.31-3.13-39.2226.3523.2538.688.1080900.0-1.949.13-12.9643.558.17-4.1120.151.79-11.82-37.630.97-7.62-25.950.11-8.33-42.1113.60-9.1554.5592.93-4.78-17.1288.890-31.5611.11-88.89137.1826.33-0.04100.99
23Q3 (16)0.32740.0-61.921.380.85-15.930.01100.24-99.8210.491065.56-49.888.522605.88-50.092.032637.5-58.991.055150.0-48.280.129.090.014.97181.92-39.1797.59-12.76-30.990.00100.0-100.0100.00-81.0835.026.346.644.03
23Q2 (15)-0.05-113.16-150.021.202.61-6.15-4.12-149.58-8.990.90-91.47-85.71-0.34-104.09-112.59-0.08-103.85-110.670.02-98.11-94.120.11-8.330.05.31-63.28-48.5111.879.5-28.98-428.57-646.58-614.29528.572348.12230.3624.704.311.44
23Q1 (14)0.38-25.49-35.5920.668.74-28.248.310.6129.8410.5565.88-40.868.3122.21-39.612.08-27.53-38.11.06-19.08-26.90.12-36.8420.014.4664.32-35.39102.16-8.88-22.4278.41-39.63119.5521.59172.25-66.4123.6880.76-16.85
22Q4 (13)0.51-39.29-32.8919.00-25.29-31.018.2652.4-49.916.36-69.61-61.436.80-60.16-41.982.87-42.02-39.831.31-35.47-33.50.1958.3311.768.80-64.24-54.31112.12-20.72-21.84129.89400.9929.89-29.89-140.34013.10-48.26-29.11
22Q3 (12)0.84740.075.025.4312.57-9.635.42243.39-57.2220.93232.2275.4417.07532.22102.734.95560.068.372.03497.0665.040.129.09-14.2924.61138.760.33141.42-10.22-2.7625.93143.21-75.4674.07-53.71248.1525.323.9814.93
22Q2 (11)0.10-83.05-84.6222.59-21.54-23.86-3.78-159.06-124.376.30-64.69-42.312.70-80.38-66.910.75-77.68-80.820.34-76.55-79.140.1110.0-42.1110.31-53.93-23.8157.5119.612.99-60.00-268.0-142.22160.00148.89480.024.35-14.550.49
22Q1 (10)0.59-22.37156.5228.794.5443.526.40-61.19-24.2617.848.19171.5413.7617.41181.393.36-29.56127.031.45-26.4116.420.10-41.18-16.6722.3816.2101.62131.69-8.2-6.735.71-64.29-72.2264.290325.028.4854.1115.16
21Q4 (9)0.7658.3324.5927.54-2.1325.9816.4930.15-18.4916.4938.2234.511.7239.1924.154.7762.248.661.9760.1617.260.1721.430.019.2625.4721.74143.45-1.37-7.47100.00-5.34-39.150.00100.0100.018.48-16.1116.67
21Q3 (8)0.48-26.15229.7328.14-5.1666.2112.67-18.31282.8311.939.25240.858.423.19217.932.94-24.81229.521.23-24.54278.260.14-26.3227.2715.3513.45556.85145.44-4.9-25.37105.65-25.6628.53-6.4584.68-136.2322.0336.16-9.45
21Q2 (7)0.65182.61822.2229.6747.9133.9515.5183.552720.010.9266.21710.068.1666.87986.963.91164.191250.01.63143.283360.00.1958.3346.1513.5321.89498.67152.948.36-22.74142.1110.53550.0-42.11-47.37-132.016.18-34.570
21Q1 (6)0.23-62.3228.5720.06-8.23-28.338.45-58.231082.566.57-46.4137.744.89-48.247.731.48-66.29117.650.67-60.12123.330.12-29.4171.4311.10-29.84-8.19141.14-8.96-26.45128.57-21.76845.71-28.5756.02-124.3724.7356.12-29.04
20Q4 (5)0.61264.86569.2321.8629.12-12.5620.23391.92139.4112.26244.751147.869.44232.211756.144.39293.392008.71.68343.4816900.00.1754.5521.4315.82570.83540.49155.03-20.45-18.82164.3399.94123.24-64.97-464.82-108.0515.84-34.9-8.23
20Q3 (4)-0.37-311.110.016.93-23.570.0-6.93-1360.00.0-8.47-373.180.0-7.14-676.090.0-2.27-567.650.0-0.69-1280.00.00.11-15.380.0-3.36-248.670.0194.89-1.550.082.19360.270.017.81-86.470.024.3300.0
20Q2 (3)-0.09-228.570.022.15-20.860.00.55163.950.0-1.79-137.530.0-0.92-127.790.0-0.34-150.00.0-0.05-116.670.00.1385.710.02.26-81.310.0197.953.160.0-31.58-83.160.0131.5812.230.00.00-100.00.0
20Q1 (2)0.07153.850.027.9911.960.0-0.86-110.180.04.77507.690.03.31680.70.00.68395.650.00.303100.00.00.07-50.00.012.09389.470.0191.890.480.0-17.2497.560.0117.24-85.470.034.85101.910.0
19Q4 (1)-0.130.00.025.000.00.08.450.00.0-1.170.00.0-0.570.00.0-0.230.00.0-0.010.00.00.140.00.02.470.00.0190.970.00.0-707.140.00.0807.140.00.017.260.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
EPS YoY營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)0.96-52.9422.29-4.053.17-30.333.0118.027.84-34.616.21-35.585.75-51.153.05-42.880.46-14.8112.14-21.5892.93-17.1240.607.259.83-3.70.68-18.0325.2017.26
2022 (9)2.04-3.7723.23-13.714.55-67.032.557.0211.991.19.6412.3511.77-9.955.34-1.660.54-11.4815.482.72112.12-21.8437.87-67.4562.1300.838.2821.498.7
2021 (8)2.12863.6426.9223.4913.80163.862.38-30.2111.86384.088.58371.4313.07442.325.43360.170.6127.0815.07112.55143.45-7.47116.36-45.62-16.3600.776.2319.77-9.44
2020 (7)0.22-83.0821.80-1.985.23-21.713.4160.492.45-56.561.82-57.772.41-71.851.18-63.690.48-30.437.09-17.08155.03-18.82213.9880.72-113.9800.7329.2421.8336.52
2019 (6)1.30-43.7222.2436.026.6826.282.1345.595.64-22.954.31-29.468.56-45.413.25-34.740.69-11.548.55-7.97190.972.04118.4063.7-18.4000.56-6.9815.9919.15
2018 (5)2.3123000.016.35-3.485.2944.931.46-35.347.32792.686.111228.2615.682018.924.981085.710.7844.449.29144.47187.15-33.072.33-83.8227.6700.60013.42-19.4
2017 (4)0.01-99.0216.94-5.943.65-32.412.2616.540.82-82.950.46-87.670.74-88.860.42-86.50.54-30.773.80-49.6279.33122.96447.06298.04-347.0600.00016.6517.34
2016 (3)1.02117.0218.011.815.40229.271.943.854.8168.773.7373.496.64120.63.1195.60.7825.817.5432.28125.28-4.12112.3295.43-12.3200.00014.19-14.1
2015 (2)0.47-79.7417.69-3.71.64-79.211.8768.912.85-73.212.15-76.163.01-80.81.59-79.270.62-24.395.70-54.14130.6610.3257.47-22.7242.5364.280.00016.5235.86
2014 (1)2.32101.7418.3707.8901.11-29.0310.6409.02015.6807.6700.8213.8912.4323.56118.4412.1774.37-10.025.8949.020.00012.16-6.61

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