- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.54 | 14.89 | -11.48 | 0.38 | -2.56 | 0.0 | 0.12 | -14.29 | 9.09 | 0.01 | 0.0 | 0.0 | 70.37 | -15.19 | 12.96 | 22.22 | -25.4 | 23.23 | 1.85 | -12.96 | 12.96 | 0 | 0 | 0 |
24Q2 (19) | 0.47 | -37.33 | -43.37 | 0.39 | -15.22 | 8.33 | 0.14 | 75.0 | 40.0 | 0.01 | 0.0 | 0.0 | 82.98 | 35.29 | 91.31 | 29.79 | 179.26 | 147.23 | 2.13 | 59.57 | 76.6 | 0 | 0 | 0 |
24Q1 (18) | 0.75 | 0.0 | -26.47 | 0.46 | 4.55 | 9.52 | 0.08 | 0.0 | -20.0 | 0.01 | 0.0 | 0.0 | 61.33 | 4.55 | 48.95 | 10.67 | 0.0 | 8.8 | 1.33 | 0.0 | 36.0 | 0 | 0 | 0 |
23Q4 (17) | 0.75 | 22.95 | -18.48 | 0.44 | 15.79 | 33.33 | 0.08 | -27.27 | 0.0 | 0.01 | 0.0 | -85.71 | 58.67 | -5.82 | 63.56 | 10.67 | -40.85 | 22.67 | 1.33 | -18.67 | -82.48 | 0 | 0 | 0 |
23Q3 (16) | 0.61 | -26.51 | -16.44 | 0.38 | 5.56 | 2.7 | 0.11 | 10.0 | 22.22 | 0.01 | 0.0 | 0.0 | 62.30 | 43.62 | 22.91 | 18.03 | 49.67 | 46.27 | 1.64 | 36.07 | 19.67 | 0 | 0 | 0 |
23Q2 (15) | 0.83 | -18.63 | 56.6 | 0.36 | -14.29 | 5.88 | 0.1 | 0.0 | -9.09 | 0.01 | 0.0 | -50.0 | 43.37 | 5.34 | -32.39 | 12.05 | 22.89 | -41.95 | 1.20 | 22.89 | -68.07 | 0 | 0 | 0 |
23Q1 (14) | 1.02 | 10.87 | 52.24 | 0.42 | 27.27 | 2.44 | 0.1 | 25.0 | 11.11 | 0.01 | -85.71 | -50.0 | 41.18 | 14.8 | -32.71 | 9.80 | 12.75 | -27.02 | 0.98 | -87.11 | -67.16 | 0 | 0 | 0 |
22Q4 (13) | 0.92 | 26.03 | -3.16 | 0.33 | -10.81 | -19.51 | 0.08 | -11.11 | 33.33 | 0.07 | 600.0 | 250.0 | 35.87 | -29.23 | -16.89 | 8.70 | -29.47 | 37.68 | 7.61 | 455.43 | 261.41 | 0 | 0 | 0 |
22Q3 (12) | 0.73 | 37.74 | -24.74 | 0.37 | 8.82 | -13.95 | 0.09 | -18.18 | 12.5 | 0.01 | -50.0 | -50.0 | 50.68 | -20.99 | 14.34 | 12.33 | -40.6 | 49.49 | 1.37 | -63.7 | -33.56 | 0 | 0 | 0 |
22Q2 (11) | 0.53 | -20.9 | -52.25 | 0.34 | -17.07 | -19.05 | 0.11 | 22.22 | 10.0 | 0.02 | 0.0 | 0.0 | 64.15 | 4.83 | 69.54 | 20.75 | 54.51 | 130.38 | 3.77 | 26.42 | 109.43 | 0 | 0 | 0 |
22Q1 (10) | 0.67 | -29.47 | -57.05 | 0.41 | 0.0 | -16.33 | 0.09 | 50.0 | -10.0 | 0.02 | 0.0 | -33.33 | 61.19 | 41.79 | 94.82 | 13.43 | 112.69 | 109.55 | 2.99 | 41.79 | 55.22 | 0 | 0 | 0 |
21Q4 (9) | 0.95 | -2.06 | -41.36 | 0.41 | -4.65 | -12.77 | 0.06 | -25.0 | -45.45 | 0.02 | 0.0 | 0.0 | 43.16 | -2.64 | 48.76 | 6.32 | -23.42 | -6.99 | 2.11 | 2.11 | 70.53 | 0 | 0 | 0 |
21Q3 (8) | 0.97 | -12.61 | -29.2 | 0.43 | 2.38 | -2.27 | 0.08 | -20.0 | -33.33 | 0.02 | 0.0 | 0.0 | 44.33 | 17.16 | 38.03 | 8.25 | -8.45 | -5.84 | 2.06 | 14.43 | 41.24 | 0 | 0 | 0 |
21Q2 (7) | 1.11 | -28.85 | -21.28 | 0.42 | -14.29 | 13.51 | 0.1 | 0.0 | 0.0 | 0.02 | -33.33 | 0.0 | 37.84 | 20.46 | 44.19 | 9.01 | 40.54 | 27.03 | 1.80 | -6.31 | 27.03 | 0 | 0 | 0 |
21Q1 (6) | 1.56 | -3.7 | 62.5 | 0.49 | 4.26 | 36.11 | 0.1 | -9.09 | -16.67 | 0.03 | 50.0 | 50.0 | 31.41 | 8.27 | -16.24 | 6.41 | -5.59 | -48.72 | 1.92 | 55.77 | -7.69 | 0 | 0 | 0 |
20Q4 (5) | 1.62 | 18.25 | 35.0 | 0.47 | 6.82 | 23.68 | 0.11 | -8.33 | -15.38 | 0.02 | 0.0 | 0.0 | 29.01 | -9.67 | -8.38 | 6.79 | -22.48 | -37.32 | 1.23 | -15.43 | -25.93 | 0 | 0 | 0 |
20Q3 (4) | 1.37 | -2.84 | 0.0 | 0.44 | 18.92 | 0.0 | 0.12 | 20.0 | 0.0 | 0.02 | 0.0 | 0.0 | 32.12 | 22.39 | 0.0 | 8.76 | 23.5 | 0.0 | 1.46 | 2.92 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 1.41 | 46.88 | 0.0 | 0.37 | 2.78 | 0.0 | 0.1 | -16.67 | 0.0 | 0.02 | 0.0 | 0.0 | 26.24 | -30.02 | 0.0 | 7.09 | -43.26 | 0.0 | 1.42 | -31.91 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 0.96 | -20.0 | 0.0 | 0.36 | -5.26 | 0.0 | 0.12 | -7.69 | 0.0 | 0.02 | 0.0 | 0.0 | 37.50 | 18.42 | 0.0 | 12.50 | 15.38 | 0.0 | 2.08 | 25.0 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 1.2 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 31.67 | 0.0 | 0.0 | 10.83 | 0.0 | 0.0 | 1.67 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 3.21 | 12.63 | 1.6 | 10.34 | 0.39 | 2.63 | 0.04 | -66.67 | 49.84 | -2.03 | 12.15 | -8.88 | 1.25 | -70.4 | 0 | 0 |
2022 (9) | 2.85 | -37.91 | 1.45 | -17.14 | 0.38 | 11.76 | 0.12 | 20.0 | 50.88 | 33.44 | 13.33 | 80.0 | 4.21 | 93.26 | 0 | 0 |
2021 (8) | 4.59 | -14.21 | 1.75 | 6.71 | 0.34 | -24.44 | 0.1 | 25.0 | 38.13 | 24.38 | 7.41 | -11.93 | 2.18 | 45.7 | 0 | 0 |
2020 (7) | 5.35 | 27.68 | 1.64 | 7.19 | 0.45 | 2.27 | 0.08 | -11.11 | 30.65 | -16.05 | 8.41 | -19.9 | 1.50 | -30.38 | 0 | 0 |
2019 (6) | 4.19 | -16.7 | 1.53 | -2.55 | 0.44 | 12.82 | 0.09 | -10.0 | 36.52 | 16.99 | 10.50 | 35.44 | 2.15 | 8.04 | 0 | 0 |
2018 (5) | 5.03 | -6.68 | 1.57 | -12.29 | 0.39 | 8.33 | 0.1 | 11.11 | 31.21 | -6.01 | 7.75 | 16.09 | 1.99 | 19.06 | 0 | 0 |
2017 (4) | 5.39 | -5.6 | 1.79 | 16.99 | 0.36 | -5.26 | 0.09 | -10.0 | 33.21 | 23.94 | 6.68 | 0.36 | 1.67 | -4.66 | 0 | 0 |
2016 (3) | 5.71 | 5.94 | 1.53 | 0.0 | 0.38 | 2.7 | 0.1 | -9.09 | 26.80 | -5.6 | 6.65 | -3.05 | 1.75 | -14.19 | 473 | 0.0 |
2015 (2) | 5.39 | -27.75 | 1.53 | -16.39 | 0.37 | -42.19 | 0.11 | -35.29 | 28.39 | 15.72 | 6.86 | -19.98 | 2.04 | -10.44 | 473 | 0.0 |
2014 (1) | 7.46 | 0.67 | 1.83 | -1.08 | 0.64 | 36.17 | 0.17 | -10.53 | 24.53 | 0 | 8.58 | 0 | 2.28 | 0 | 473 | 0.0 |