- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 19.68 | 3.31 | 14.35 | 0.14 | 0.0 | 16.67 | 0.64 | -7.25 | -1.54 | 0.25 | 8.7 | 38.89 | 0.71 | -3.2 | 2.02 | 3.25 | -10.22 | -13.9 | 1.27 | 5.22 | 21.46 | 2924 | 0.0 | -14.4 |
| 24Q2 (19) | 19.05 | -3.74 | 9.29 | 0.14 | 7.69 | 7.69 | 0.69 | 1.47 | 4.55 | 0.23 | 0.0 | 15.0 | 0.73 | 11.88 | -1.47 | 3.62 | 5.41 | -4.35 | 1.21 | 3.88 | 5.22 | 2924 | 0.0 | -14.4 |
| 24Q1 (18) | 19.79 | -0.2 | 8.2 | 0.13 | 0.0 | 0.0 | 0.68 | 1.49 | 0.0 | 0.23 | 64.29 | 35.29 | 0.66 | 0.2 | -7.58 | 3.44 | 1.7 | -7.58 | 1.16 | 64.62 | 25.04 | 2924 | 0.0 | -14.4 |
| 23Q4 (17) | 19.83 | 15.22 | -8.62 | 0.13 | 8.33 | -59.38 | 0.67 | 3.08 | -8.22 | 0.14 | -22.22 | -26.32 | 0.66 | -5.98 | -55.54 | 3.38 | -10.54 | 0.44 | 0.71 | -32.5 | -19.37 | 2924 | -14.4 | -14.4 |
| 23Q3 (16) | 17.21 | -1.26 | -34.19 | 0.12 | -7.69 | -65.71 | 0.65 | -1.52 | -7.14 | 0.18 | -10.0 | 5.88 | 0.70 | -6.51 | -47.9 | 3.78 | -0.26 | 41.09 | 1.05 | -8.85 | 60.88 | 3416 | 0.0 | -3.83 |
| 23Q2 (15) | 17.43 | -4.7 | -28.24 | 0.13 | 0.0 | -58.06 | 0.66 | -2.94 | -7.04 | 0.2 | 17.65 | 185.71 | 0.75 | 4.93 | -41.56 | 3.79 | 1.85 | 29.54 | 1.15 | 23.45 | 298.16 | 3416 | 0.0 | -3.83 |
| 23Q1 (14) | 18.29 | -15.71 | -20.27 | 0.13 | -59.38 | -60.61 | 0.68 | -6.85 | -26.88 | 0.17 | -10.53 | 142.86 | 0.71 | -51.8 | -50.59 | 3.72 | 10.52 | -8.29 | 0.93 | 6.16 | 204.6 | 3416 | 0.0 | -3.83 |
| 22Q4 (13) | 21.7 | -17.02 | -8.75 | 0.32 | -8.57 | 0.0 | 0.73 | 4.29 | 4.29 | 0.19 | 11.76 | 137.5 | 1.47 | 10.18 | 9.59 | 3.36 | 25.67 | 14.28 | 0.88 | 34.68 | 160.26 | 3416 | -3.83 | -3.83 |
| 22Q3 (12) | 26.15 | 7.66 | 21.18 | 0.35 | 12.9 | 16.67 | 0.7 | -1.41 | 6.06 | 0.17 | 142.86 | 183.33 | 1.34 | 4.87 | -3.72 | 2.68 | -8.42 | -12.47 | 0.65 | 125.58 | 133.82 | 3552 | 0.0 | 49.75 |
| 22Q2 (11) | 24.29 | 5.88 | 11.58 | 0.31 | -6.06 | 10.71 | 0.71 | -23.66 | 7.58 | 0.07 | 0.0 | -12.5 | 1.28 | -11.28 | -0.77 | 2.92 | -27.9 | -3.58 | 0.29 | -5.56 | -21.58 | 3552 | 0.0 | 49.75 |
| 22Q1 (10) | 22.94 | -3.53 | 63.16 | 0.33 | 3.12 | 230.0 | 0.93 | 32.86 | 43.08 | 0.07 | -12.5 | 40.0 | 1.44 | 6.9 | 102.26 | 4.05 | 37.72 | -12.31 | 0.31 | -9.3 | -14.19 | 3552 | 0.0 | 49.75 |
| 21Q4 (9) | 23.78 | 10.19 | 69.49 | 0.32 | 6.67 | 190.91 | 0.7 | 6.06 | 25.0 | 0.08 | 33.33 | 14.29 | 1.35 | -3.2 | 71.63 | 2.94 | -3.75 | -26.25 | 0.34 | 21.0 | -32.57 | 3552 | 49.75 | 49.75 |
| 21Q3 (8) | 21.58 | -0.87 | 50.49 | 0.3 | 7.14 | 172.73 | 0.66 | 0.0 | 29.41 | 0.06 | -25.0 | -53.85 | 1.39 | 8.09 | 81.23 | 3.06 | 0.88 | -14.01 | 0.28 | -24.34 | -69.33 | 2372 | 0.0 | -7.05 |
| 21Q2 (7) | 21.77 | 54.84 | 39.55 | 0.28 | 180.0 | 211.11 | 0.66 | 1.54 | 26.92 | 0.08 | 60.0 | 60.0 | 1.29 | 80.84 | 122.94 | 3.03 | -34.42 | -9.05 | 0.37 | 3.33 | 14.65 | 2372 | 0.0 | -7.05 |
| 21Q1 (6) | 14.06 | 0.21 | -10.39 | 0.1 | -9.09 | -16.67 | 0.65 | 16.07 | 10.17 | 0.05 | -28.57 | 0.0 | 0.71 | -9.28 | -7.01 | 4.62 | 15.82 | 22.94 | 0.36 | -28.72 | 11.59 | 2372 | 0.0 | -20.27 |
| 20Q4 (5) | 14.03 | -2.16 | -24.24 | 0.11 | 0.0 | -21.43 | 0.56 | 9.8 | -9.68 | 0.07 | -46.15 | -30.0 | 0.78 | 2.21 | 3.72 | 3.99 | 12.23 | 19.23 | 0.50 | -44.96 | -7.6 | 2372 | -7.05 | -20.27 |
| 20Q3 (4) | 14.34 | -8.08 | 0.0 | 0.11 | 22.22 | 0.0 | 0.51 | -1.92 | 0.0 | 0.13 | 160.0 | 0.0 | 0.77 | 32.96 | 0.0 | 3.56 | 6.69 | 0.0 | 0.91 | 182.85 | 0.0 | 2552 | 0.0 | 0.0 |
| 20Q2 (3) | 15.6 | -0.57 | 0.0 | 0.09 | -25.0 | 0.0 | 0.52 | -11.86 | 0.0 | 0.05 | 0.0 | 0.0 | 0.58 | -24.57 | 0.0 | 3.33 | -11.36 | 0.0 | 0.32 | 0.58 | 0.0 | 2552 | -14.22 | 0.0 |
| 20Q1 (2) | 15.69 | -15.28 | 0.0 | 0.12 | -14.29 | 0.0 | 0.59 | -4.84 | 0.0 | 0.05 | -50.0 | 0.0 | 0.76 | 1.17 | 0.0 | 3.76 | 12.33 | 0.0 | 0.32 | -40.98 | 0.0 | 2975 | 0.0 | 0.0 |
| 19Q4 (1) | 18.52 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.62 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.76 | 0.0 | 0.0 | 3.35 | 0.0 | 0.0 | 0.54 | 0.0 | 0.0 | 2975 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 72.76 | -23.46 | 0.51 | -61.07 | 2.67 | -13.03 | 0.69 | 38.0 | 0.70 | -49.14 | 3.67 | 13.63 | 0.95 | 80.3 | 3416 | 0.0 |
| 2022 (9) | 95.06 | 17.1 | 1.31 | 31.0 | 3.07 | 14.98 | 0.5 | 78.57 | 1.38 | 11.87 | 3.23 | -1.81 | 0.53 | 52.5 | 3416 | -3.83 |
| 2021 (8) | 81.18 | 36.07 | 1.0 | 132.56 | 2.67 | 21.92 | 0.28 | -6.67 | 1.23 | 70.91 | 3.29 | -10.4 | 0.34 | -31.41 | 3552 | 49.75 |
| 2020 (7) | 59.66 | -11.31 | 0.43 | -23.21 | 2.19 | -19.78 | 0.3 | -31.82 | 0.72 | -13.42 | 3.67 | -9.55 | 0.50 | -23.12 | 2372 | -7.05 |
| 2019 (6) | 67.27 | -21.35 | 0.56 | -30.0 | 2.73 | -5.54 | 0.44 | -42.86 | 0.83 | -11.0 | 4.06 | 20.11 | 0.65 | -27.35 | 2552 | -14.22 |
| 2018 (5) | 85.53 | -9.32 | 0.8 | -8.05 | 2.89 | -8.54 | 0.77 | -23.0 | 0.94 | 1.4 | 3.38 | 0.85 | 0.90 | -15.09 | 2975 | -5.22 |
| 2017 (4) | 94.32 | 7.82 | 0.87 | 1.16 | 3.16 | 9.34 | 1.0 | 2.04 | 0.92 | -6.17 | 3.35 | 1.41 | 1.06 | -5.36 | 3139 | 0.61 |
| 2016 (3) | 87.48 | 10.54 | 0.86 | 10.26 | 2.89 | -3.67 | 0.98 | 36.11 | 0.98 | -0.26 | 3.30 | -12.85 | 1.12 | 23.13 | 3120 | 6.27 |
| 2015 (2) | 79.14 | -20.99 | 0.78 | -6.02 | 3.0 | 9.49 | 0.72 | 4.35 | 0.99 | 18.94 | 3.79 | 38.57 | 0.91 | 32.06 | 2936 | -3.45 |
| 2014 (1) | 100.16 | 12.91 | 0.83 | 15.28 | 2.74 | 14.64 | 0.69 | 6.15 | 0.83 | 0 | 2.74 | 0 | 0.69 | 0 | 3041 | 21.64 |
