玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)8.442.835.910.382.718.750.494.264.260.5110.8724.394.50-0.1-12.635.811.41-23.296.047.85-8.480-100.0-100.0
24Q2 (19)8.2114.3534.150.3712.1219.350.47-2.080.00.466.980.04.51-1.95-11.035.72-14.37-25.465.60-6.44-25.4616630.0-2.35
24Q1 (18)7.184.8213.070.333.126.450.484.350.00.432.382.384.60-1.61-5.856.69-0.45-11.565.99-2.32-9.4516630.0-2.35
23Q4 (17)6.8510.31-7.930.320.06.670.46-2.13-8.00.422.447.694.67-9.3415.856.72-11.27-0.086.13-7.1316.971663-2.35-2.35
23Q3 (16)6.211.47-20.790.323.23-17.950.470.02.170.41-10.877.895.151.733.597.57-1.4528.996.60-12.1636.2117030.0-12.22
23Q2 (15)6.12-3.62-23.50.310.0-18.420.47-2.080.00.469.5239.395.073.766.647.681.630.727.5213.6482.2117030.0-12.22
23Q1 (14)6.35-14.65-12.890.313.33-16.220.48-4.02.130.427.6940.04.8821.07-3.817.5612.4817.256.6126.1860.7217030.0-12.22
22Q4 (13)7.44-5.1-6.650.3-23.08-18.920.58.74.170.392.6311.434.03-18.94-13.146.7214.5411.595.248.1519.371703-12.22-12.22
22Q3 (12)7.84-2.0-5.310.392.638.330.46-2.13-2.130.3815.1522.584.974.7314.415.87-0.133.374.8517.529.4619400.019.61
22Q2 (11)8.09.744.440.382.75.560.470.04.440.3310.013.794.75-6.411.075.88-8.870.014.120.248.9619400.019.61
22Q1 (10)7.29-8.537.360.370.0-5.130.47-2.08-9.620.3-14.2920.05.089.33-11.646.457.05-15.814.12-6.2911.7719400.019.61
21Q4 (9)7.97-3.7435.780.372.7823.330.482.132.130.3512.929.634.646.78-9.166.026.1-24.784.3917.29-4.53194019.6119.61
21Q3 (8)8.288.0959.230.360.050.00.474.449.30.316.940.914.35-7.49-5.85.68-3.38-31.363.74-1.11-11.5116220.00.56
21Q2 (7)7.6612.8139.530.36-7.6944.00.45-13.4615.380.2916.038.14.70-18.183.215.87-23.29-17.33.792.83-1.0316220.00.56
21Q1 (6)6.7915.6732.360.3930.050.00.5210.6420.930.25-7.4119.055.7412.3913.337.66-4.35-8.633.68-19.95-10.0616220.0-8.93
20Q4 (5)5.8712.887.510.325.011.110.479.3-11.320.2722.7312.55.1110.733.358.01-3.17-17.514.608.724.6416220.56-8.93
20Q3 (4)5.2-5.280.00.24-4.00.00.4310.260.00.224.760.04.621.350.08.2716.410.04.2310.60.016130.00.0
20Q2 (3)5.497.020.00.25-3.850.00.39-9.30.00.210.00.04.55-10.150.07.10-15.250.03.83-6.560.01613-9.430.0
20Q1 (2)5.13-6.040.00.26-3.70.00.43-18.870.00.21-12.50.05.072.490.08.38-13.650.04.09-6.870.017810.00.0
19Q4 (1)5.460.00.00.270.00.00.530.00.00.240.00.04.950.00.09.710.00.04.400.00.017810.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)25.52-16.521.26-12.51.87-1.581.7123.024.944.817.3317.96.7047.3717030.0
2022 (9)30.57-0.421.44-3.361.9-1.551.3915.834.71-2.946.22-1.144.5516.331703-12.22
2021 (8)30.741.541.4940.571.9311.561.231.874.85-0.696.29-21.183.91-6.83194019.61
2020 (7)21.691.691.06-9.41.73-6.490.91-1.094.89-10.917.98-8.044.20-2.7316220.56
2019 (6)21.33-10.451.17-14.61.85-1.070.920.05.49-4.638.6710.484.3111.671613-9.43
2018 (5)23.820.461.3712.31.871.080.92-9.85.7511.787.850.613.86-10.221781-11.92
2017 (4)23.71-0.751.22-5.431.85-5.611.02-9.735.15-4.717.80-4.94.30-9.0520226.87
2016 (3)23.89-0.251.29-6.521.96-7.111.13-13.745.40-6.298.20-6.884.73-13.5218920.96
2015 (2)23.95-13.941.380.732.110.01.31-10.885.7617.058.8116.25.473.551874-17.55
2014 (1)27.8312.081.377.872.112.431.471.384.9207.5805.2802273-0.09

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