- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 54.0 | -11.01 | -5.68 | 0.31 | -3.12 | -18.42 | 1.14 | -5.79 | -11.63 | 2.86 | -3.05 | 2.88 | 0.57 | 8.86 | -13.51 | 2.11 | 5.87 | -6.31 | 5.30 | 8.94 | 9.07 | 5389 | 0.0 | 0.0 |
| 24Q3 (19) | 60.68 | 4.44 | 8.71 | 0.32 | -5.88 | -5.88 | 1.21 | -3.2 | -0.82 | 2.95 | -1.99 | 3.87 | 0.53 | -9.88 | -13.42 | 1.99 | -7.32 | -8.76 | 4.86 | -6.16 | -4.45 | 5389 | 0.0 | 2.01 |
| 24Q2 (18) | 58.1 | 7.22 | 6.72 | 0.34 | 9.68 | -5.56 | 1.25 | 6.84 | -3.85 | 3.01 | 7.12 | 8.66 | 0.59 | 2.3 | -11.51 | 2.15 | -0.35 | -9.9 | 5.18 | -0.09 | 1.82 | 5389 | 0.0 | 2.01 |
| 24Q1 (17) | 54.19 | -5.34 | 17.68 | 0.31 | -18.42 | 6.9 | 1.17 | -9.3 | 0.0 | 2.81 | 1.08 | 10.2 | 0.57 | -13.81 | -9.16 | 2.16 | -4.18 | -15.02 | 5.19 | 6.79 | -6.36 | 5389 | 0.0 | 2.01 |
| 23Q4 (16) | 57.25 | 2.56 | 22.17 | 0.38 | 11.76 | 26.67 | 1.29 | 5.74 | -0.77 | 2.78 | -2.11 | 8.17 | 0.66 | 8.97 | 3.68 | 2.25 | 3.1 | -18.78 | 4.86 | -4.56 | -11.46 | 5389 | 2.01 | 2.01 |
| 23Q3 (15) | 55.82 | 2.53 | 6.24 | 0.34 | -5.56 | 6.25 | 1.22 | -6.15 | -7.58 | 2.84 | 2.53 | -2.74 | 0.61 | -7.89 | 0.01 | 2.19 | -8.47 | -13.01 | 5.09 | -0.01 | -8.45 | 5283 | 0.0 | -4.31 |
| 23Q2 (14) | 54.44 | 18.22 | -20.55 | 0.36 | 24.14 | 2.86 | 1.3 | 11.11 | -8.45 | 2.77 | 8.63 | -10.06 | 0.66 | 5.01 | 29.46 | 2.39 | -6.01 | 15.23 | 5.09 | -8.11 | 13.2 | 5283 | 0.0 | -4.31 |
| 23Q1 (13) | 46.05 | -1.73 | -31.52 | 0.29 | -3.33 | -6.45 | 1.17 | -10.0 | -13.33 | 2.55 | -0.78 | -15.28 | 0.63 | -1.63 | 36.62 | 2.54 | -8.42 | 26.57 | 5.54 | 0.97 | 23.72 | 5283 | 0.0 | -4.31 |
| 22Q4 (12) | 46.86 | -10.81 | -31.0 | 0.3 | -6.25 | 36.36 | 1.3 | -1.52 | -14.47 | 2.57 | -11.99 | -11.99 | 0.64 | 5.11 | 97.62 | 2.77 | 10.42 | 23.95 | 5.48 | -1.32 | 27.55 | 5283 | -4.31 | -4.31 |
| 22Q3 (11) | 52.54 | -23.32 | -26.63 | 0.32 | -8.57 | 60.0 | 1.32 | -7.04 | -13.16 | 2.92 | -5.19 | 0.34 | 0.61 | 19.24 | 118.07 | 2.51 | 21.23 | 18.36 | 5.56 | 23.64 | 36.76 | 5521 | 0.0 | 1.02 |
| 22Q2 (10) | 68.52 | 1.89 | -1.86 | 0.35 | 12.9 | 105.88 | 1.42 | 5.19 | -10.13 | 3.08 | 2.33 | 6.57 | 0.51 | 10.81 | 109.79 | 2.07 | 3.24 | -8.42 | 4.50 | 0.43 | 8.6 | 5521 | 0.0 | 1.02 |
| 22Q1 (9) | 67.25 | -0.97 | 4.02 | 0.31 | 40.91 | 106.67 | 1.35 | -11.18 | -4.93 | 3.01 | 3.08 | 12.31 | 0.46 | 42.29 | 98.68 | 2.01 | -10.31 | -8.61 | 4.48 | 4.09 | 7.97 | 5521 | 0.0 | 1.02 |
| 21Q4 (8) | 67.91 | -5.17 | 7.62 | 0.22 | 10.0 | 46.67 | 1.52 | 0.0 | 10.95 | 2.92 | 0.34 | 12.31 | 0.32 | 15.99 | 36.28 | 2.24 | 5.45 | 3.09 | 4.30 | 5.81 | 4.35 | 5521 | 1.02 | 1.02 |
| 21Q3 (7) | 71.61 | 2.56 | 25.94 | 0.2 | 17.65 | 42.86 | 1.52 | -3.8 | 12.59 | 2.91 | 0.69 | 18.78 | 0.28 | 14.71 | 13.43 | 2.12 | -6.2 | -10.6 | 4.06 | -1.82 | -5.69 | 5465 | 0.0 | -3.92 |
| 21Q2 (6) | 69.82 | 8.0 | 28.63 | 0.17 | 13.33 | 21.43 | 1.58 | 11.27 | 20.61 | 2.89 | 7.84 | 14.68 | 0.24 | 4.94 | -5.6 | 2.26 | 3.03 | -6.23 | 4.14 | -0.15 | -10.84 | 5465 | 0.0 | -3.92 |
| 21Q1 (5) | 64.65 | 2.46 | 15.72 | 0.15 | 0.0 | 15.38 | 1.42 | 3.65 | 13.6 | 2.68 | 3.08 | 3.88 | 0.23 | -2.4 | -0.29 | 2.20 | 1.16 | -1.83 | 4.15 | 0.61 | -10.23 | 5465 | 0.0 | -8.93 |
| 20Q4 (4) | 63.1 | 10.97 | 0.0 | 0.15 | 7.14 | 0.0 | 1.37 | 1.48 | 0.0 | 2.6 | 6.12 | 0.0 | 0.24 | -3.45 | 0.0 | 2.17 | -8.55 | 0.0 | 4.12 | -4.37 | 0.0 | 5465 | -3.92 | 0.0 |
| 20Q3 (3) | 56.86 | 4.75 | 0.0 | 0.14 | 0.0 | 0.0 | 1.35 | 3.05 | 0.0 | 2.45 | -2.78 | 0.0 | 0.25 | -4.54 | 0.0 | 2.37 | -1.62 | 0.0 | 4.31 | -7.19 | 0.0 | 5688 | 0.0 | 0.0 |
| 20Q2 (2) | 54.28 | -2.85 | 0.0 | 0.14 | 7.69 | 0.0 | 1.31 | 4.8 | 0.0 | 2.52 | -2.33 | 0.0 | 0.26 | 10.85 | 0.0 | 2.41 | 7.87 | 0.0 | 4.64 | 0.54 | 0.0 | 5688 | -5.22 | 0.0 |
| 20Q1 (1) | 55.87 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 1.25 | 0.0 | 0.0 | 2.58 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 2.24 | 0.0 | 0.0 | 4.62 | 0.0 | 0.0 | 6001 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 226.96 | 6.27 | 1.29 | -5.15 | 4.79 | -3.82 | 11.63 | 6.31 | 0.57 | -10.75 | 2.11 | -9.49 | 5.12 | 0.03 | 5389 | 0.0 |
| 2023 (9) | 213.56 | -9.19 | 1.36 | 6.25 | 4.98 | -7.61 | 10.94 | -5.61 | 0.64 | 17.0 | 2.33 | 1.74 | 5.12 | 3.94 | 5389 | 2.01 |
| 2022 (8) | 235.17 | -14.17 | 1.28 | 72.97 | 5.39 | -10.76 | 11.59 | 1.76 | 0.54 | 101.53 | 2.29 | 3.97 | 4.93 | 18.56 | 5283 | -4.31 |
| 2021 (7) | 274.0 | 19.07 | 0.74 | 29.82 | 6.04 | 14.18 | 11.39 | 12.11 | 0.27 | 9.03 | 2.20 | -4.11 | 4.16 | -5.85 | 5521 | 1.02 |
| 2020 (6) | 230.11 | 13.14 | 0.57 | 1.79 | 5.29 | 6.22 | 10.16 | 0.79 | 0.25 | -10.04 | 2.30 | -6.11 | 4.42 | -10.91 | 5465 | -3.92 |
| 2019 (5) | 203.38 | 10.05 | 0.56 | 5.66 | 4.98 | 2.68 | 10.08 | 7.35 | 0.28 | -3.99 | 2.45 | -6.7 | 4.96 | -2.46 | 5688 | -5.22 |
| 2018 (4) | 184.8 | 3.0 | 0.53 | -17.19 | 4.85 | -24.22 | 9.39 | -4.77 | 0.29 | -19.6 | 2.62 | -26.43 | 5.08 | -7.54 | 6001 | 3.45 |
| 2017 (3) | 179.41 | -2.43 | 0.64 | -12.33 | 6.4 | -22.14 | 9.86 | 17.52 | 0.36 | -10.14 | 3.57 | -20.2 | 5.50 | 20.45 | 5801 | 4.26 |
| 2016 (2) | 183.88 | -2.38 | 0.73 | -18.89 | 8.22 | 6.75 | 8.39 | 12.17 | 0.40 | -16.91 | 4.47 | 9.36 | 4.56 | 14.9 | 5564 | -8.31 |
| 2015 (1) | 188.37 | -14.4 | 0.9 | -11.76 | 7.7 | 23.99 | 7.48 | 10.16 | 0.48 | 0 | 4.09 | 0 | 3.97 | 0 | 6068 | -3.25 |
