- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 19.46 | 24.74 | 7.99 | 0.16 | 6.67 | 60.0 | 0.54 | -1.82 | -5.26 | 0.55 | 10.0 | -17.91 | 0.82 | -14.49 | 48.16 | 2.77 | -21.29 | -12.27 | 2.83 | -11.82 | -23.98 | 2065 | 0.0 | -6.43 |
| 24Q2 (19) | 15.6 | 19.08 | 1.3 | 0.15 | -6.25 | 50.0 | 0.55 | 17.02 | -11.29 | 0.5 | -10.71 | -12.28 | 0.96 | -21.27 | 48.08 | 3.53 | -1.73 | -12.43 | 3.21 | -25.02 | -13.41 | 2065 | 0.0 | -6.43 |
| 24Q1 (18) | 13.1 | -28.69 | -12.72 | 0.16 | -11.11 | 14.29 | 0.47 | -29.85 | -47.19 | 0.56 | -20.0 | 1.82 | 1.22 | 24.65 | 30.95 | 3.59 | -1.63 | -39.49 | 4.27 | 12.18 | 16.66 | 2065 | 0.0 | -6.43 |
| 23Q4 (17) | 18.37 | 1.94 | -1.29 | 0.18 | 80.0 | 38.46 | 0.67 | 17.54 | -5.63 | 0.7 | 4.48 | -7.89 | 0.98 | 76.57 | 40.27 | 3.65 | 15.3 | -4.4 | 3.81 | 2.49 | -6.69 | 2065 | -6.43 | -6.43 |
| 23Q3 (16) | 18.02 | 17.01 | -5.46 | 0.1 | 0.0 | -67.74 | 0.57 | -8.06 | -9.52 | 0.67 | 17.54 | 3.08 | 0.55 | -14.54 | -65.88 | 3.16 | -21.43 | -4.3 | 3.72 | 0.45 | 9.03 | 2207 | 0.0 | 48.02 |
| 23Q2 (15) | 15.4 | 2.6 | 2.8 | 0.1 | -28.57 | -28.57 | 0.62 | -30.34 | 5.08 | 0.57 | 3.64 | 9.62 | 0.65 | -30.38 | -30.52 | 4.03 | -32.1 | 2.22 | 3.70 | 1.01 | 6.63 | 2207 | 0.0 | 48.02 |
| 23Q1 (14) | 15.01 | -19.34 | -5.95 | 0.14 | 7.69 | 0.0 | 0.89 | 25.35 | 64.81 | 0.55 | -27.63 | -3.51 | 0.93 | 33.52 | 6.33 | 5.93 | 55.42 | 75.25 | 3.66 | -10.27 | 2.6 | 2207 | 0.0 | 48.02 |
| 22Q4 (13) | 18.61 | -2.36 | 33.41 | 0.13 | -58.06 | -7.14 | 0.71 | 12.7 | 14.52 | 0.76 | 16.92 | 38.18 | 0.70 | -57.05 | -30.39 | 3.82 | 15.42 | -14.16 | 4.08 | 19.75 | 3.58 | 2207 | 48.02 | 48.02 |
| 22Q3 (12) | 19.06 | 27.24 | 82.04 | 0.31 | 121.43 | 416.67 | 0.63 | 6.78 | 75.0 | 0.65 | 25.0 | 20.37 | 1.63 | 74.03 | 183.81 | 3.31 | -16.08 | -3.87 | 3.41 | -1.76 | -33.88 | 1491 | 0.0 | 26.25 |
| 22Q2 (11) | 14.98 | -6.14 | 55.88 | 0.14 | 0.0 | 55.56 | 0.59 | 9.26 | 43.9 | 0.52 | -8.77 | -1.89 | 0.93 | 6.54 | -0.21 | 3.94 | 16.41 | -7.68 | 3.47 | -2.8 | -37.06 | 1491 | 0.0 | 26.25 |
| 22Q1 (10) | 15.96 | 14.41 | 43.78 | 0.14 | 0.0 | 16.67 | 0.54 | -12.9 | 58.82 | 0.57 | 3.64 | 18.75 | 0.88 | -12.59 | -18.86 | 3.38 | -23.87 | 10.46 | 3.57 | -9.42 | -17.41 | 1491 | 0.0 | 26.25 |
| 21Q4 (9) | 13.95 | 33.24 | 40.06 | 0.14 | 133.33 | 0.0 | 0.62 | 72.22 | 63.16 | 0.55 | 1.85 | 12.24 | 1.00 | 75.13 | -28.6 | 4.44 | 29.26 | 16.49 | 3.94 | -23.56 | -19.86 | 1491 | 26.25 | 26.25 |
| 21Q3 (8) | 10.47 | 8.95 | 61.08 | 0.06 | -33.33 | -40.0 | 0.36 | -12.2 | 12.5 | 0.54 | 1.89 | -8.47 | 0.57 | -38.81 | -62.75 | 3.44 | -19.41 | -30.16 | 5.16 | -6.48 | -43.18 | 1181 | 0.0 | -16.65 |
| 21Q2 (7) | 9.61 | -13.42 | 34.03 | 0.09 | -25.0 | -25.0 | 0.41 | 20.59 | 24.24 | 0.53 | 10.42 | 15.22 | 0.94 | -13.37 | -44.04 | 4.27 | 39.29 | -7.3 | 5.52 | 27.54 | -14.04 | 1181 | 0.0 | -16.65 |
| 21Q1 (6) | 11.1 | 11.45 | 92.71 | 0.12 | -14.29 | 9.09 | 0.34 | -10.53 | 21.43 | 0.48 | -2.04 | 92.0 | 1.08 | -23.09 | -43.39 | 3.06 | -19.72 | -36.99 | 4.32 | -12.1 | -0.37 | 1181 | 0.0 | -25.91 |
| 20Q4 (5) | 9.96 | 53.23 | 8.26 | 0.14 | 40.0 | -41.67 | 0.38 | 18.75 | 18.75 | 0.49 | -16.95 | 16.67 | 1.41 | -8.63 | -46.12 | 3.82 | -22.5 | 9.69 | 4.92 | -45.8 | 7.76 | 1181 | -16.65 | -25.91 |
| 20Q3 (4) | 6.5 | -9.34 | 0.0 | 0.1 | -16.67 | 0.0 | 0.32 | -3.03 | 0.0 | 0.59 | 28.26 | 0.0 | 1.54 | -8.08 | 0.0 | 4.92 | 6.97 | 0.0 | 9.08 | 41.48 | 0.0 | 1417 | 0.0 | 0.0 |
| 20Q2 (3) | 7.17 | 24.48 | 0.0 | 0.12 | 9.09 | 0.0 | 0.33 | 17.86 | 0.0 | 0.46 | 84.0 | 0.0 | 1.67 | -12.36 | 0.0 | 4.60 | -5.32 | 0.0 | 6.42 | 47.82 | 0.0 | 1417 | -11.1 | 0.0 |
| 20Q1 (2) | 5.76 | -37.39 | 0.0 | 0.11 | -54.17 | 0.0 | 0.28 | -12.5 | 0.0 | 0.25 | -40.48 | 0.0 | 1.91 | -26.79 | 0.0 | 4.86 | 39.76 | 0.0 | 4.34 | -4.93 | 0.0 | 1594 | 0.0 | 0.0 |
| 19Q4 (1) | 9.2 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 2.61 | 0.0 | 0.0 | 3.48 | 0.0 | 0.0 | 4.57 | 0.0 | 0.0 | 1594 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 66.79 | -2.67 | 0.51 | -29.17 | 2.75 | 11.34 | 2.49 | -0.4 | 0.76 | -27.23 | 4.12 | 14.39 | 3.73 | 2.33 | 2207 | 0.0 |
| 2022 (9) | 68.62 | 52.05 | 0.72 | 75.61 | 2.47 | 41.95 | 2.5 | 19.62 | 1.05 | 15.5 | 3.60 | -6.64 | 3.64 | -21.33 | 2207 | 48.02 |
| 2021 (8) | 45.13 | 53.56 | 0.41 | -12.77 | 1.74 | 32.82 | 2.09 | 16.76 | 0.91 | -43.19 | 3.86 | -13.5 | 4.63 | -23.96 | 1491 | 26.25 |
| 2020 (7) | 29.39 | -18.0 | 0.47 | -32.86 | 1.31 | -1.5 | 1.79 | 23.45 | 1.60 | -18.12 | 4.46 | 20.11 | 6.09 | 50.54 | 1181 | -16.65 |
| 2019 (6) | 35.84 | -11.24 | 0.7 | 14.75 | 1.33 | -8.28 | 1.45 | 27.19 | 1.95 | 29.29 | 3.71 | 3.34 | 4.05 | 43.31 | 1417 | -11.1 |
| 2018 (5) | 40.38 | 17.42 | 0.61 | 7.02 | 1.45 | -3.33 | 1.14 | 23.91 | 1.51 | -8.86 | 3.59 | -17.67 | 2.82 | 5.53 | 1594 | -6.62 |
| 2017 (4) | 34.39 | -5.63 | 0.57 | -24.0 | 1.5 | 11.11 | 0.92 | 0 | 1.66 | -19.47 | 4.36 | 17.73 | 2.68 | 0 | 1707 | -10.77 |
| 2016 (3) | 36.44 | 38.03 | 0.75 | 31.58 | 1.35 | 5.47 | 0 | 0 | 2.06 | -4.67 | 3.70 | -23.59 | 0.00 | 0 | 1913 | 10.83 |
| 2015 (2) | 26.4 | -16.88 | 0.57 | 7.55 | 1.28 | -16.88 | 0 | 0 | 2.16 | 29.38 | 4.85 | -0.01 | 0.00 | 0 | 1726 | 0.0 |
| 2014 (1) | 31.76 | 10.62 | 0.53 | 8.16 | 1.54 | 1.32 | 0 | 0 | 1.67 | 0 | 4.85 | 0 | 0.00 | 0 | 1726 | 0.0 |
