- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 44.88 | -2.2 | -2.48 | 3.81 | 4.38 | 11.4 | 0.91 | -3.19 | 2.25 | 3.01 | 25.42 | 20.4 | 8.49 | 6.73 | 14.23 | 2.03 | -1.01 | 4.84 | 6.71 | 28.24 | 23.46 | 1683 | 0.0 | -1.87 |
| 24Q2 (19) | 45.89 | -0.09 | -0.99 | 3.65 | 6.73 | 9.28 | 0.94 | 5.62 | 8.05 | 2.4 | -3.23 | 0.84 | 7.95 | 6.82 | 10.38 | 2.05 | 5.71 | 9.13 | 5.23 | -3.14 | 1.85 | 1683 | 0.0 | -1.87 |
| 24Q1 (18) | 45.93 | 20.14 | 12.93 | 3.42 | -1.16 | 18.34 | 0.89 | 7.23 | 7.23 | 2.48 | 3.33 | 17.54 | 7.45 | -17.73 | 4.79 | 1.94 | -10.75 | -5.05 | 5.40 | -13.99 | 4.08 | 1683 | 0.0 | -1.87 |
| 23Q4 (17) | 38.23 | -16.93 | 5.67 | 3.46 | 1.17 | 19.31 | 0.83 | -6.74 | 3.75 | 2.4 | -4.0 | 4.8 | 9.05 | 21.78 | 12.91 | 2.17 | 12.26 | -1.81 | 6.28 | 15.56 | -0.82 | 1683 | -1.87 | -1.87 |
| 23Q3 (16) | 46.02 | -0.71 | 26.19 | 3.42 | 2.4 | 15.93 | 0.89 | 2.3 | 7.23 | 2.5 | 5.04 | -1.96 | 7.43 | 3.13 | -8.13 | 1.93 | 3.03 | -15.02 | 5.43 | 5.8 | -22.31 | 1715 | 0.0 | 0.0 |
| 23Q2 (15) | 46.35 | 13.97 | 12.72 | 3.34 | 15.57 | 7.4 | 0.87 | 4.82 | 8.75 | 2.38 | 12.8 | 13.88 | 7.21 | 1.41 | -4.72 | 1.88 | -8.03 | -3.52 | 5.13 | -1.03 | 1.03 | 1715 | 0.0 | 0.0 |
| 23Q1 (14) | 40.67 | 12.41 | -2.33 | 2.89 | -0.34 | 4.33 | 0.83 | 3.75 | 6.41 | 2.11 | -7.86 | 8.76 | 7.11 | -11.35 | 6.82 | 2.04 | -7.7 | 8.95 | 5.19 | -18.03 | 11.36 | 1715 | 0.0 | 0.0 |
| 22Q4 (13) | 36.18 | -0.8 | -11.21 | 2.9 | -1.69 | -1.69 | 0.8 | -3.61 | 15.94 | 2.29 | -10.2 | 8.53 | 8.02 | -0.91 | 10.72 | 2.21 | -2.84 | 30.59 | 6.33 | -9.48 | 22.24 | 1715 | 0.0 | 0.0 |
| 22Q3 (12) | 36.47 | -11.31 | -9.88 | 2.95 | -5.14 | 10.07 | 0.83 | 3.75 | 25.76 | 2.55 | 22.01 | 34.92 | 8.09 | 6.95 | 22.15 | 2.28 | 16.98 | 39.55 | 6.99 | 37.57 | 49.72 | 1715 | 0.0 | 13.5 |
| 22Q2 (11) | 41.12 | -1.25 | -3.99 | 3.11 | 12.27 | 17.36 | 0.8 | 2.56 | 9.59 | 2.09 | 7.73 | 16.11 | 7.56 | 13.69 | 22.24 | 1.95 | 3.86 | 14.15 | 5.08 | 9.09 | 20.94 | 1715 | 0.0 | 13.5 |
| 22Q1 (10) | 41.64 | 2.18 | 2.16 | 2.77 | -6.1 | 24.77 | 0.78 | 13.04 | 25.81 | 1.94 | -8.06 | 8.38 | 6.65 | -8.11 | 22.14 | 1.87 | 10.63 | 23.15 | 4.66 | -10.02 | 6.09 | 1715 | 0.0 | 13.5 |
| 21Q4 (9) | 40.75 | 0.69 | 0.37 | 2.95 | 10.07 | 22.92 | 0.69 | 4.55 | 25.45 | 2.11 | 11.64 | 30.25 | 7.24 | 9.32 | 22.46 | 1.69 | 3.83 | 24.99 | 5.18 | 10.87 | 29.77 | 1715 | 13.5 | 13.5 |
| 21Q3 (8) | 40.47 | -5.51 | 5.78 | 2.68 | 1.13 | 24.07 | 0.66 | -9.59 | 24.53 | 1.89 | 5.0 | 26.0 | 6.62 | 7.03 | 17.3 | 1.63 | -4.32 | 17.73 | 4.67 | 11.12 | 19.12 | 1511 | 0.0 | -2.01 |
| 21Q2 (7) | 42.83 | 5.08 | 15.1 | 2.65 | 19.37 | 28.64 | 0.73 | 17.74 | 30.36 | 1.8 | 0.56 | 3.45 | 6.19 | 13.6 | 11.76 | 1.70 | 12.05 | 13.25 | 4.20 | -4.3 | -10.13 | 1511 | 0.0 | -2.01 |
| 21Q1 (6) | 40.76 | 0.39 | 18.35 | 2.22 | -7.5 | 6.22 | 0.62 | 12.73 | 19.23 | 1.79 | 10.49 | 16.23 | 5.45 | -7.86 | -10.25 | 1.52 | 12.28 | 0.74 | 4.39 | 10.06 | -1.79 | 1511 | 0.0 | -14.58 |
| 20Q4 (5) | 40.6 | 6.12 | 20.65 | 2.4 | 11.11 | -1.23 | 0.55 | 3.77 | 5.77 | 1.62 | 8.0 | -5.81 | 5.91 | 4.71 | -18.14 | 1.35 | -2.21 | -12.34 | 3.99 | 1.78 | -21.94 | 1511 | -2.01 | -14.58 |
| 20Q3 (4) | 38.26 | 2.82 | 0.0 | 2.16 | 4.85 | 0.0 | 0.53 | -5.36 | 0.0 | 1.5 | -13.79 | 0.0 | 5.65 | 1.98 | 0.0 | 1.39 | -7.95 | 0.0 | 3.92 | -16.16 | 0.0 | 1542 | 0.0 | 0.0 |
| 20Q2 (3) | 37.21 | 8.04 | 0.0 | 2.06 | -1.44 | 0.0 | 0.56 | 7.69 | 0.0 | 1.74 | 12.99 | 0.0 | 5.54 | -8.77 | 0.0 | 1.50 | -0.32 | 0.0 | 4.68 | 4.58 | 0.0 | 1542 | -12.83 | 0.0 |
| 20Q1 (2) | 34.44 | 2.35 | 0.0 | 2.09 | -13.99 | 0.0 | 0.52 | 0.0 | 0.0 | 1.54 | -10.47 | 0.0 | 6.07 | -15.96 | 0.0 | 1.51 | -2.29 | 0.0 | 4.47 | -12.52 | 0.0 | 1769 | 0.0 | 0.0 |
| 19Q4 (1) | 33.65 | 0.0 | 0.0 | 2.43 | 0.0 | 0.0 | 0.52 | 0.0 | 0.0 | 1.72 | 0.0 | 0.0 | 7.22 | 0.0 | 0.0 | 1.55 | 0.0 | 0.0 | 5.11 | 0.0 | 0.0 | 1769 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 171.28 | 10.22 | 13.11 | 11.67 | 3.41 | 6.23 | 9.39 | 5.86 | 7.65 | 1.32 | 1.99 | -3.62 | 5.48 | -3.95 | 1715 | 0.0 |
| 2022 (9) | 155.4 | -5.72 | 11.74 | 11.81 | 3.21 | 18.89 | 8.87 | 16.86 | 7.55 | 18.59 | 2.07 | 26.1 | 5.71 | 23.95 | 1715 | 0.0 |
| 2021 (8) | 164.82 | 9.51 | 10.5 | 20.69 | 2.7 | 25.0 | 7.59 | 18.59 | 6.37 | 10.2 | 1.64 | 14.14 | 4.61 | 8.29 | 1715 | 13.5 |
| 2020 (7) | 150.5 | 7.94 | 8.7 | -1.14 | 2.16 | -2.7 | 6.4 | -6.71 | 5.78 | -8.41 | 1.44 | -9.86 | 4.25 | -13.57 | 1511 | -2.01 |
| 2019 (6) | 139.43 | 9.24 | 8.8 | 47.9 | 2.22 | -0.45 | 6.86 | 7.02 | 6.31 | 35.39 | 1.59 | -8.87 | 4.92 | -2.03 | 1542 | -12.83 |
| 2018 (5) | 127.64 | 14.65 | 5.95 | 25.26 | 2.23 | 2.76 | 6.41 | -7.9 | 4.66 | 9.26 | 1.75 | -10.37 | 5.02 | -19.67 | 1769 | 0.0 |
| 2017 (4) | 111.33 | -12.71 | 4.75 | 19.35 | 2.17 | -5.65 | 6.96 | 19.18 | 4.27 | 36.72 | 1.95 | 8.09 | 6.25 | 36.53 | 1769 | 0.0 |
| 2016 (3) | 127.54 | -12.82 | 3.98 | -18.28 | 2.3 | -35.93 | 5.84 | -19.0 | 3.12 | -6.26 | 1.80 | -26.51 | 4.58 | -7.09 | 1769 | 0.0 |
| 2015 (2) | 146.29 | -11.43 | 4.87 | 33.79 | 3.59 | 29.14 | 7.21 | 63.49 | 3.33 | 51.06 | 2.45 | 45.8 | 4.93 | 84.59 | 1769 | -42.34 |
| 2014 (1) | 165.17 | -8.57 | 3.64 | 20.93 | 2.78 | 19.83 | 4.41 | 9.7 | 2.20 | 0 | 1.68 | 0 | 2.67 | 0 | 3068 | 0.0 |
