- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 7.88 | -2.35 | 14.7 | 0.22 | -15.38 | -8.33 | 0.38 | -2.56 | 5.56 | 0.37 | 8.82 | -9.76 | 2.79 | -13.34 | -20.08 | 4.82 | -0.21 | -7.97 | 4.70 | 11.45 | -21.32 | 0 | 0 | 0 |
| 24Q3 (19) | 8.07 | 9.95 | 2.15 | 0.26 | 23.81 | 4.0 | 0.39 | 25.81 | -29.09 | 0.34 | 6.25 | -17.07 | 3.22 | 12.61 | 1.81 | 4.83 | 14.43 | -30.58 | 4.21 | -3.36 | -18.82 | 0 | 0 | 0 |
| 24Q2 (18) | 7.34 | 24.41 | 2.09 | 0.21 | 5.0 | -12.5 | 0.31 | 0.0 | -35.42 | 0.32 | 3.23 | -11.11 | 2.86 | -15.6 | -14.29 | 4.22 | -19.62 | -36.74 | 4.36 | -17.03 | -12.93 | 0 | 0 | 0 |
| 24Q1 (17) | 5.9 | -14.12 | -10.06 | 0.2 | -16.67 | -9.09 | 0.31 | -13.89 | -32.61 | 0.31 | -24.39 | -18.42 | 3.39 | -2.97 | 1.08 | 5.25 | 0.27 | -25.07 | 5.25 | -11.96 | -9.3 | 0 | 0 | 0 |
| 23Q4 (16) | 6.87 | -13.04 | -2.69 | 0.24 | -4.0 | -4.0 | 0.36 | -34.55 | 820.0 | 0.41 | 0.0 | -53.93 | 3.49 | 10.39 | -1.34 | 5.24 | -24.73 | 839.91 | 5.97 | 14.99 | -52.66 | 0 | 0 | 0 |
| 23Q3 (15) | 7.9 | 9.87 | -13.19 | 0.25 | 4.17 | -3.85 | 0.55 | 14.58 | -23.61 | 0.41 | 13.89 | 28.12 | 3.16 | -5.2 | 10.76 | 6.96 | 4.29 | -12.01 | 5.19 | 3.65 | 47.59 | 0 | 0 | 0 |
| 23Q2 (14) | 7.19 | 9.6 | -38.18 | 0.24 | 9.09 | 0.0 | 0.48 | 4.35 | -40.0 | 0.36 | -5.26 | 28.57 | 3.34 | -0.47 | 61.75 | 6.68 | -4.8 | -2.95 | 5.01 | -13.56 | 107.97 | 0 | 0 | 0 |
| 23Q1 (13) | 6.56 | -7.08 | -42.05 | 0.22 | -12.0 | -18.52 | 0.46 | 1020.0 | -40.26 | 0.38 | -57.3 | 65.22 | 3.35 | -5.29 | 40.61 | 7.01 | 1090.12 | 3.09 | 5.79 | -54.05 | 185.1 | 0 | 0 | 0 |
| 22Q4 (12) | 7.06 | -22.42 | -36.4 | 0.25 | -3.85 | -10.71 | -0.05 | -106.94 | -108.47 | 0.89 | 178.12 | 154.29 | 3.54 | 23.94 | 40.38 | -0.71 | -108.95 | -113.32 | 12.61 | 258.49 | 299.8 | 0 | 0 | 0 |
| 22Q3 (11) | 9.1 | -21.75 | -11.99 | 0.26 | 8.33 | 4.0 | 0.72 | -10.0 | 26.32 | 0.32 | 14.29 | -5.88 | 2.86 | 38.45 | 18.17 | 7.91 | 15.02 | 43.53 | 3.52 | 46.06 | 6.94 | 0 | 0 | 0 |
| 22Q2 (10) | 11.63 | 2.74 | 12.8 | 0.24 | -11.11 | 4.35 | 0.8 | 3.9 | 70.21 | 0.28 | 21.74 | 3.7 | 2.06 | -13.48 | -7.5 | 6.88 | 1.13 | 50.89 | 2.41 | 18.49 | -8.07 | 0 | 0 | 0 |
| 22Q1 (9) | 11.32 | 1.98 | 10.01 | 0.27 | -3.57 | 17.39 | 0.77 | 30.51 | 92.5 | 0.23 | -34.29 | 0.0 | 2.39 | -5.45 | 6.71 | 6.80 | 27.97 | 74.98 | 2.03 | -35.56 | -9.1 | 0 | 0 | 0 |
| 21Q4 (8) | 11.1 | 7.35 | 16.47 | 0.28 | 12.0 | 12.0 | 0.59 | 3.51 | 103.45 | 0.35 | 2.94 | 29.63 | 2.52 | 4.33 | -3.84 | 5.32 | -3.58 | 74.67 | 3.15 | -4.11 | 11.29 | 0 | 0 | 0 |
| 21Q3 (7) | 10.34 | 0.29 | 21.36 | 0.25 | 8.7 | 4.17 | 0.57 | 21.28 | 200.0 | 0.34 | 25.93 | 36.0 | 2.42 | 8.38 | -14.17 | 5.51 | 20.92 | 147.2 | 3.29 | 25.56 | 12.06 | 0 | 0 | 0 |
| 21Q2 (6) | 10.31 | 0.19 | 33.2 | 0.23 | 0.0 | 9.52 | 0.47 | 17.5 | 123.81 | 0.27 | 17.39 | 12.5 | 2.23 | -0.19 | -17.78 | 4.56 | 17.27 | 68.02 | 2.62 | 17.16 | -15.54 | 0 | 0 | 0 |
| 21Q1 (5) | 10.29 | 7.97 | 88.46 | 0.23 | -8.0 | 21.05 | 0.4 | 37.93 | 135.29 | 0.23 | -14.81 | -4.17 | 2.24 | -14.79 | -35.77 | 3.89 | 27.74 | 24.85 | 2.24 | -21.11 | -49.15 | 0 | 0 | 0 |
| 20Q4 (4) | 9.53 | 11.85 | 0.0 | 0.25 | 4.17 | 0.0 | 0.29 | 52.63 | 0.0 | 0.27 | 8.0 | 0.0 | 2.62 | -6.87 | 0.0 | 3.04 | 36.46 | 0.0 | 2.83 | -3.45 | 0.0 | 0 | 0 | 0.0 |
| 20Q3 (3) | 8.52 | 10.08 | 0.0 | 0.24 | 14.29 | 0.0 | 0.19 | -9.52 | 0.0 | 0.25 | 4.17 | 0.0 | 2.82 | 3.82 | 0.0 | 2.23 | -17.81 | 0.0 | 2.93 | -5.37 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (2) | 7.74 | 41.76 | 0.0 | 0.21 | 10.53 | 0.0 | 0.21 | 23.53 | 0.0 | 0.24 | 0.0 | 0.0 | 2.71 | -22.03 | 0.0 | 2.71 | -12.86 | 0.0 | 3.10 | -29.46 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (1) | 5.46 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 3.48 | 0.0 | 0.0 | 3.11 | 0.0 | 0.0 | 4.40 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 29.18 | 2.35 | 0.88 | -7.37 | 1.38 | -25.41 | 1.34 | -13.55 | 3.02 | -9.5 | 4.73 | -27.12 | 4.59 | -15.53 | 0 | 0 |
| 2023 (9) | 28.51 | -27.1 | 0.95 | -6.86 | 1.85 | -17.78 | 1.55 | -9.88 | 3.33 | 27.77 | 6.49 | 12.79 | 5.44 | 23.62 | 0 | 0 |
| 2022 (8) | 39.11 | -6.97 | 1.02 | 3.03 | 2.25 | 10.84 | 1.72 | 44.54 | 2.61 | 10.75 | 5.75 | 19.14 | 4.40 | 55.37 | 0 | 0 |
| 2021 (7) | 42.04 | 34.48 | 0.99 | 11.24 | 2.03 | 136.05 | 1.19 | 19.0 | 2.35 | -17.29 | 4.83 | 75.52 | 2.83 | -11.51 | 0 | 0 |
| 2020 (6) | 31.26 | 41.0 | 0.89 | -18.35 | 0.86 | 32.31 | 1.0 | 0.0 | 2.85 | -42.09 | 2.75 | -6.17 | 3.20 | -29.08 | 0 | 0 |
| 2019 (5) | 22.17 | -18.16 | 1.09 | -27.33 | 0.65 | -35.0 | 1.0 | 29.87 | 4.92 | -11.21 | 2.93 | -20.58 | 4.51 | 58.69 | 116 | 0.0 |
| 2018 (4) | 27.09 | 27.18 | 1.5 | 11.94 | 1.0 | 49.25 | 0.77 | 1.32 | 5.54 | -11.98 | 3.69 | 17.35 | 2.84 | -20.34 | 116 | 0.0 |
| 2017 (3) | 21.3 | 24.2 | 1.34 | 18.58 | 0.67 | 4.69 | 0.76 | 4.11 | 6.29 | -4.52 | 3.15 | -15.71 | 3.57 | -16.17 | 116 | 0.0 |
| 2016 (2) | 17.15 | 10.22 | 1.13 | 36.14 | 0.64 | -12.33 | 0.73 | 19.67 | 6.59 | 23.52 | 3.73 | -20.46 | 4.26 | 8.58 | 116 | 0.0 |
| 2015 (1) | 15.56 | -24.5 | 0.83 | -8.79 | 0.73 | 4.29 | 0.61 | -16.44 | 5.33 | 0 | 4.69 | 0 | 3.92 | 0 | 116 | 0.0 |
