- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 19.7 | 13.61 | 27.26 | 1.34 | 8.06 | -4.29 | 1.73 | -7.49 | 12.34 | 1.0 | 5.26 | 11.11 | 6.80 | -4.88 | -24.79 | 8.78 | -18.57 | -11.73 | 5.08 | -7.35 | -12.69 | 3828 | 0.0 | -6.36 |
| 24Q2 (19) | 17.34 | 13.19 | 50.91 | 1.24 | 5.98 | -15.07 | 1.87 | 22.22 | 21.43 | 0.95 | 28.38 | -5.0 | 7.15 | -6.36 | -43.72 | 10.78 | 7.98 | -19.54 | 5.48 | 13.42 | -37.05 | 3828 | 0.0 | -6.36 |
| 24Q1 (18) | 15.32 | 12.4 | 26.72 | 1.17 | -25.0 | -12.03 | 1.53 | -16.85 | -7.83 | 0.74 | -20.43 | -25.25 | 7.64 | -33.27 | -30.58 | 9.99 | -26.02 | -27.26 | 4.83 | -29.21 | -41.01 | 3828 | 0.0 | -6.36 |
| 23Q4 (17) | 13.63 | -11.95 | -5.15 | 1.56 | 11.43 | -0.64 | 1.84 | 19.48 | 10.84 | 0.93 | 3.33 | 2.2 | 11.45 | 26.55 | 4.76 | 13.50 | 35.7 | 16.86 | 6.82 | 17.36 | 7.75 | 3828 | -6.36 | -6.36 |
| 23Q3 (16) | 15.48 | 34.73 | -20.53 | 1.4 | -4.11 | -25.53 | 1.54 | 0.0 | -13.97 | 0.9 | -10.0 | -16.67 | 9.04 | -28.83 | -6.29 | 9.95 | -25.78 | 8.26 | 5.81 | -33.2 | 4.87 | 4088 | 0.0 | 6.43 |
| 23Q2 (15) | 11.49 | -4.96 | -58.96 | 1.46 | 9.77 | -26.26 | 1.54 | -7.23 | -1.28 | 1.0 | 1.01 | -1.96 | 12.71 | 15.51 | 79.69 | 13.40 | -2.38 | 140.57 | 8.70 | 6.28 | 138.91 | 4088 | 0.0 | 6.43 |
| 23Q1 (14) | 12.09 | -15.87 | -35.93 | 1.33 | -15.29 | -28.49 | 1.66 | 0.0 | 22.96 | 0.99 | 8.79 | 7.61 | 11.00 | 0.69 | 11.61 | 13.73 | 18.86 | 91.92 | 8.19 | 29.31 | 67.96 | 4088 | 0.0 | 6.43 |
| 22Q4 (13) | 14.37 | -26.23 | -27.17 | 1.57 | -16.49 | -20.71 | 1.66 | -7.26 | -4.05 | 0.91 | -15.74 | 31.88 | 10.93 | 13.21 | 8.87 | 11.55 | 25.72 | 31.74 | 6.33 | 14.22 | 81.08 | 4088 | 6.43 | 6.43 |
| 22Q3 (12) | 19.48 | -30.43 | 4.73 | 1.88 | -5.05 | 9.94 | 1.79 | 14.74 | 25.17 | 1.08 | 5.88 | 6.93 | 9.65 | 36.48 | 4.97 | 9.19 | 64.93 | 19.52 | 5.54 | 52.19 | 2.1 | 3841 | 0.0 | 5.0 |
| 22Q2 (11) | 28.0 | 48.38 | -27.29 | 1.98 | 6.45 | -6.16 | 1.56 | 15.56 | 28.93 | 1.02 | 10.87 | -8.11 | 7.07 | -28.26 | 29.06 | 5.57 | -22.12 | 77.32 | 3.64 | -25.28 | 26.38 | 3841 | 0.0 | 5.0 |
| 22Q1 (10) | 18.87 | -4.36 | -23.23 | 1.86 | -6.06 | 16.25 | 1.35 | -21.97 | 15.38 | 0.92 | 33.33 | -9.8 | 9.86 | -1.78 | 51.43 | 7.15 | -18.41 | 50.3 | 4.88 | 39.41 | 17.49 | 3841 | 0.0 | 5.0 |
| 21Q4 (9) | 19.73 | 6.08 | 39.04 | 1.98 | 15.79 | 38.46 | 1.73 | 20.98 | 113.58 | 0.69 | -31.68 | -25.81 | 10.04 | 9.16 | -0.42 | 8.77 | 14.05 | 53.61 | 3.50 | -35.6 | -46.64 | 3841 | 5.0 | 5.0 |
| 21Q3 (8) | 18.6 | -51.7 | 35.96 | 1.71 | -18.96 | 34.65 | 1.43 | 18.18 | 28.83 | 1.01 | -9.01 | -0.98 | 9.19 | 67.79 | -0.97 | 7.69 | 144.69 | -5.25 | 5.43 | 88.39 | -27.17 | 3658 | 0.0 | -7.86 |
| 21Q2 (7) | 38.51 | 56.67 | 155.2 | 2.11 | 31.87 | 48.59 | 1.21 | 3.42 | 75.36 | 1.11 | 8.82 | 18.09 | 5.48 | -15.83 | -41.77 | 3.14 | -33.99 | -31.28 | 2.88 | -30.54 | -53.73 | 3658 | 0.0 | -7.86 |
| 21Q1 (6) | 24.58 | 73.22 | 8.91 | 1.6 | 11.89 | 0.63 | 1.17 | 44.44 | 6.36 | 1.02 | 9.68 | 7.37 | 6.51 | -35.41 | -7.6 | 4.76 | -16.61 | -2.33 | 4.15 | -36.68 | -1.41 | 3658 | 0.0 | -2.69 |
| 20Q4 (5) | 14.19 | 3.73 | -1.87 | 1.43 | 12.6 | 5.93 | 0.81 | -27.03 | -18.18 | 0.93 | -8.82 | -17.7 | 10.08 | 8.55 | 7.94 | 5.71 | -29.65 | -16.63 | 6.55 | -12.1 | -16.13 | 3658 | -7.86 | -2.69 |
| 20Q3 (4) | 13.68 | -9.34 | 0.0 | 1.27 | -10.56 | 0.0 | 1.11 | 60.87 | 0.0 | 1.02 | 8.51 | 0.0 | 9.28 | -1.35 | 0.0 | 8.11 | 77.45 | 0.0 | 7.46 | 19.69 | 0.0 | 3970 | 0.0 | 0.0 |
| 20Q2 (3) | 15.09 | -33.14 | 0.0 | 1.42 | -10.69 | 0.0 | 0.69 | -37.27 | 0.0 | 0.94 | -1.05 | 0.0 | 9.41 | 33.58 | 0.0 | 4.57 | -6.18 | 0.0 | 6.23 | 47.99 | 0.0 | 3970 | 5.61 | 0.0 |
| 20Q1 (2) | 22.57 | 56.09 | 0.0 | 1.59 | 17.78 | 0.0 | 1.1 | 11.11 | 0.0 | 0.95 | -15.93 | 0.0 | 7.04 | -24.54 | 0.0 | 4.87 | -28.81 | 0.0 | 4.21 | -46.14 | 0.0 | 3759 | 0.0 | 0.0 |
| 19Q4 (1) | 14.46 | 0.0 | 0.0 | 1.35 | 0.0 | 0.0 | 0.99 | 0.0 | 0.0 | 1.13 | 0.0 | 0.0 | 9.34 | 0.0 | 0.0 | 6.85 | 0.0 | 0.0 | 7.81 | 0.0 | 0.0 | 3759 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 52.69 | -34.73 | 5.75 | -21.12 | 6.57 | 3.3 | 3.82 | -3.05 | 10.91 | 20.85 | 12.47 | 58.28 | 7.25 | 48.55 | 4088 | 0.0 |
| 2022 (9) | 80.73 | -20.39 | 7.29 | -1.49 | 6.36 | 14.8 | 3.94 | 2.87 | 9.03 | 23.75 | 7.88 | 44.21 | 4.88 | 29.22 | 4088 | 6.43 |
| 2021 (8) | 101.41 | 54.75 | 7.4 | 29.6 | 5.54 | 49.33 | 3.83 | -0.52 | 7.30 | -16.26 | 5.46 | -3.51 | 3.78 | -35.72 | 3841 | 5.0 |
| 2020 (7) | 65.53 | -0.23 | 5.71 | 1.96 | 3.71 | -5.6 | 3.85 | -12.3 | 8.71 | 2.2 | 5.66 | -5.38 | 5.88 | -12.1 | 3658 | -7.86 |
| 2019 (6) | 65.68 | 9.59 | 5.6 | -11.25 | 3.93 | -9.45 | 4.39 | 38.49 | 8.53 | -19.02 | 5.98 | -17.37 | 6.68 | 26.36 | 3970 | 5.61 |
| 2018 (5) | 59.93 | 41.28 | 6.31 | 46.4 | 4.34 | 51.75 | 3.17 | 65.97 | 10.53 | 3.63 | 7.24 | 7.41 | 5.29 | 17.48 | 3759 | 20.52 |
| 2017 (4) | 42.42 | 21.58 | 4.31 | 28.27 | 2.86 | 21.19 | 1.91 | 9.77 | 10.16 | 5.5 | 6.74 | -0.33 | 4.50 | -9.72 | 3119 | 20.29 |
| 2016 (3) | 34.89 | 0.37 | 3.36 | 12.37 | 2.36 | 23.56 | 1.74 | 13.73 | 9.63 | 11.96 | 6.76 | 23.1 | 4.99 | 13.3 | 2593 | 7.19 |
| 2015 (2) | 34.76 | -5.36 | 2.99 | -5.08 | 1.91 | -10.33 | 1.53 | -7.83 | 8.60 | 0.3 | 5.49 | -5.25 | 4.40 | -2.61 | 2419 | 17.03 |
| 2014 (1) | 36.73 | 8.41 | 3.15 | 14.55 | 2.13 | 3.4 | 1.66 | 21.17 | 8.58 | 0 | 5.80 | 0 | 4.52 | 0 | 2067 | -9.66 |
