- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 21Q4 (20) | 24.67 | 20.81 | 3.66 | 8.72 | 24.04 | 25.11 | 1.93 | 24.52 | -1.53 | 0.56 | 19.15 | -6.67 | 35.35 | 2.67 | 20.7 | 7.82 | 3.07 | -5.0 | 2.27 | -1.38 | -9.96 | 3391 | 0.0 | -3.39 |
| 21Q3 (19) | 20.42 | -13.18 | 11.65 | 7.03 | 14.31 | 55.88 | 1.55 | -3.12 | -11.43 | 0.47 | 4.44 | -2.08 | 34.43 | 31.66 | 39.62 | 7.59 | 11.58 | -20.67 | 2.30 | 20.3 | -12.3 | 3391 | 0.0 | -3.39 |
| 21Q2 (18) | 23.52 | 15.24 | 39.17 | 6.15 | 30.85 | 36.67 | 1.6 | -6.43 | 11.11 | 0.45 | -6.25 | -4.26 | 26.15 | 13.55 | -1.8 | 6.80 | -18.8 | -20.16 | 1.91 | -18.65 | -31.2 | 3391 | -3.39 | -3.39 |
| 21Q1 (17) | 20.41 | -14.24 | 42.73 | 4.7 | -32.57 | 22.4 | 1.71 | -12.76 | 8.92 | 0.48 | -20.0 | 20.0 | 23.03 | -21.37 | -14.24 | 8.38 | 1.74 | -23.69 | 2.35 | -6.71 | -15.92 | 3510 | 0.0 | 9.31 |
| 20Q4 (16) | 23.8 | 30.13 | 1.32 | 6.97 | 54.55 | 24.46 | 1.96 | 12.0 | 13.95 | 0.6 | 25.0 | 36.36 | 29.29 | 18.77 | 22.84 | 8.24 | -13.93 | 12.47 | 2.52 | -3.94 | 34.59 | 3510 | 0.0 | 9.31 |
| 20Q3 (15) | 18.29 | 8.22 | -13.07 | 4.51 | 0.22 | -11.05 | 1.75 | 21.53 | -1.13 | 0.48 | 2.13 | -9.43 | 24.66 | -7.39 | 2.33 | 9.57 | 12.29 | 13.74 | 2.62 | -5.63 | 4.18 | 3510 | 0.0 | 9.31 |
| 20Q2 (14) | 16.9 | 18.18 | -15.16 | 4.5 | 17.19 | -4.26 | 1.44 | -8.28 | -11.66 | 0.47 | 17.5 | -4.08 | 26.63 | -0.84 | 12.85 | 8.52 | -22.39 | 4.13 | 2.78 | -0.58 | 13.06 | 3510 | 9.31 | 9.31 |
| 20Q1 (13) | 14.3 | -39.12 | -17.53 | 3.84 | -31.43 | -18.12 | 1.57 | -8.72 | -16.04 | 0.4 | -9.09 | -14.89 | 26.85 | 12.64 | -0.72 | 10.98 | 49.94 | 1.81 | 2.80 | 49.33 | 3.2 | 3211 | 0.0 | 0.0 |
| 19Q4 (12) | 23.49 | 11.64 | 19.79 | 5.6 | 10.45 | 13.59 | 1.72 | -2.82 | -2.27 | 0.44 | -16.98 | 12.82 | 23.84 | -1.07 | -5.17 | 7.32 | -12.96 | -18.41 | 1.87 | -25.64 | -5.81 | 3211 | 0.0 | 0.0 |
| 19Q3 (11) | 21.04 | 5.62 | 6.59 | 5.07 | 7.87 | 4.75 | 1.77 | 8.59 | 30.15 | 0.53 | 8.16 | 43.24 | 24.10 | 2.13 | -1.72 | 8.41 | 2.81 | 22.11 | 2.52 | 2.41 | 34.39 | 3211 | 0.0 | 11.45 |
| 19Q2 (10) | 19.92 | 14.88 | 9.39 | 4.7 | 0.21 | 12.17 | 1.63 | -12.83 | 5.16 | 0.49 | 4.26 | 58.06 | 23.59 | -12.77 | 2.54 | 8.18 | -24.12 | -3.87 | 2.46 | -9.25 | 44.5 | 3211 | 0.0 | 11.45 |
| 19Q1 (9) | 17.34 | -11.58 | 6.12 | 4.69 | -4.87 | 14.67 | 1.87 | 6.25 | 10.65 | 0.47 | 20.51 | 46.88 | 27.05 | 7.59 | 8.06 | 10.78 | 20.16 | 4.27 | 2.71 | 36.29 | 38.4 | 3211 | 0.0 | 11.45 |
| 18Q4 (8) | 19.61 | -0.66 | 0 | 4.93 | 1.86 | 0 | 1.76 | 29.41 | 0 | 0.39 | 5.41 | 0 | 25.14 | 2.53 | 0 | 8.98 | 30.27 | 0 | 1.99 | 6.1 | 0 | 3211 | 11.45 | 0 |
| 18Q3 (7) | 19.74 | 8.4 | 0 | 4.84 | 15.51 | 0 | 1.36 | -12.26 | 0 | 0.37 | 19.35 | 0 | 24.52 | 6.56 | 0 | 6.89 | -19.06 | 0 | 1.87 | 10.1 | 0 | 2881 | 0.0 | 0 |
| 18Q2 (6) | 18.21 | 11.44 | 0 | 4.19 | 2.44 | 0 | 1.55 | -8.28 | 0 | 0.31 | -3.12 | 0 | 23.01 | -8.08 | 0 | 8.51 | -17.7 | 0 | 1.70 | -13.07 | 0 | 2881 | 0.0 | 0 |
| 18Q1 (5) | 16.34 | 0 | 0 | 4.09 | 0 | 0 | 1.69 | 0 | 0 | 0.32 | 0 | 0 | 25.03 | 0 | 0 | 10.34 | 0 | 0 | 1.96 | 0 | 0 | 2881 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2021 (10) | 89.01 | 21.43 | 26.6 | 34.21 | 6.79 | 0.89 | 1.95 | 0.52 | 29.88 | 10.52 | 7.63 | -16.92 | 2.19 | -17.23 | 3391 | -3.39 |
| 2020 (9) | 73.3 | -10.39 | 19.82 | -1.2 | 6.73 | -3.72 | 1.94 | 0.52 | 27.04 | 10.26 | 9.18 | 7.45 | 2.65 | 12.17 | 3510 | 9.31 |
| 2019 (8) | 81.8 | 10.71 | 20.06 | 11.14 | 6.99 | 9.91 | 1.93 | 37.86 | 24.52 | 0.39 | 8.55 | -0.72 | 2.36 | 24.53 | 3211 | 0.0 |
| 2018 (7) | 73.89 | 24.21 | 18.05 | 44.17 | 6.36 | -9.92 | 1.4 | 12.9 | 24.43 | 16.07 | 8.61 | -27.47 | 1.89 | -9.1 | 3211 | 11.45 |
| 2017 (6) | 59.49 | -9.02 | 12.52 | 13.71 | 7.06 | 1.15 | 1.24 | 19.23 | 21.05 | 24.99 | 11.87 | 11.18 | 2.08 | 31.06 | 2881 | 4.46 |
| 2016 (5) | 65.39 | 7.21 | 11.01 | 16.14 | 6.98 | 9.75 | 1.04 | -6.31 | 16.84 | 8.32 | 10.67 | 2.36 | 1.59 | -12.61 | 2758 | 7.48 |
| 2015 (4) | 60.99 | 5.46 | 9.48 | -2.17 | 6.36 | -0.62 | 1.11 | 40.51 | 15.54 | -7.24 | 10.43 | -5.77 | 1.82 | 33.23 | 2566 | 0.43 |
| 2014 (3) | 57.83 | 18.53 | 9.69 | 10.74 | 6.4 | 16.58 | 0.79 | 25.4 | 16.76 | -6.57 | 11.07 | -1.65 | 1.37 | 5.79 | 2555 | 13.15 |
| 2013 (2) | 48.79 | 28.19 | 8.75 | 12.18 | 5.49 | 50.41 | 0.63 | 46.51 | 17.93 | -12.49 | 11.25 | 17.33 | 1.29 | 14.29 | 2258 | 40.95 |
| 2012 (1) | 38.06 | 0 | 7.8 | 0 | 3.65 | 0 | 0.43 | 0 | 20.49 | 0 | 9.59 | 0 | 1.13 | 0 | 1602 | 0 |
