玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)22.684.18-2.160.660.04.760.929.5216.460.254.17-10.712.91-4.017.074.065.1319.021.10-0.01-8.7513010.00.15
24Q2 (19)21.777.242.210.6610.010.00.84-4.553.70.24-4.0-7.693.032.577.633.86-10.991.461.10-10.48-9.6913010.00.15
24Q1 (18)20.3-5.5422.00.6-3.2325.00.88-3.325.710.25-7.4119.052.962.452.464.332.373.051.23-1.98-2.4213010.00.15
23Q4 (17)21.49-7.29-6.160.62-1.59-18.420.9115.1954.240.27-3.578.02.896.15-13.074.2324.2564.361.264.0115.0913010.150.15
23Q3 (16)23.188.83-7.980.635.0-20.250.79-2.47-3.660.287.69-6.672.72-3.52-13.343.41-10.384.71.21-1.041.4312990.02.36
23Q2 (15)21.328.04.870.625.0-4.760.8115.7119.120.2623.8113.042.82-2.35-9.193.80-9.613.581.22-3.287.7912990.02.36
23Q1 (14)16.64-27.34-9.570.48-36.84-14.290.718.642.940.21-16.0-12.52.88-13.08-5.224.2163.2813.831.2615.6-3.2512990.02.36
22Q4 (13)22.9-9.09-3.130.76-3.818.750.59-28.05-16.90.25-16.67-39.023.325.8222.592.58-20.85-14.221.09-8.33-37.0512992.362.36
22Q3 (12)25.1924.0324.760.7925.436.210.8220.5960.780.330.43-16.673.141.19.173.26-2.7728.871.195.17-33.2112690.017.61
22Q2 (11)20.3110.3814.040.6312.514.550.680.038.780.23-4.17-23.333.101.920.453.35-9.421.691.13-13.18-32.7712690.017.61
22Q1 (10)18.4-22.1711.450.56-12.5-8.20.68-4.2336.00.24-41.46-11.113.0412.42-17.633.7023.0522.031.30-24.79-20.2412690.017.61
21Q4 (9)23.6417.0946.650.6410.3410.340.7139.2224.560.4113.8924.242.71-5.76-24.763.0018.9-15.061.73-2.73-15.28126917.6117.61
21Q3 (8)20.1913.3618.970.585.450.00.514.0810.870.3620.020.02.87-6.98-15.952.53-8.19-6.811.785.850.8610790.04.66
21Q2 (7)17.817.8719.930.55-9.847.840.49-2.016.670.311.1115.383.09-16.42-10.082.75-9.15-2.721.683.0-3.7910790.04.66
21Q1 (6)16.512.4265.430.615.1764.860.5-12.286.380.27-18.1835.03.692.69-0.343.03-14.35-35.691.64-20.11-18.3910790.0-12.91
20Q4 (5)16.12-5.01-11.620.580.0-1.690.5723.919.620.3310.0-10.813.605.2711.233.5430.4524.032.0515.80.9210794.66-12.91
20Q3 (4)16.9714.280.00.5813.730.00.469.520.00.315.380.03.42-0.480.02.71-4.160.01.770.970.010310.00.0
20Q2 (3)14.8548.80.00.5137.840.00.42-10.640.00.2630.00.03.43-7.370.02.83-39.940.01.75-12.630.01031-16.790.0
20Q1 (2)9.98-45.290.00.37-37.290.00.47-9.620.00.2-45.950.03.7114.620.04.7165.190.02.00-1.210.012390.00.0
19Q4 (1)18.240.00.00.590.00.00.520.00.00.370.00.03.230.00.02.850.00.02.030.00.012390.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)82.6-4.842.33-14.963.215.521.01-1.942.82-10.643.8721.41.223.0412990.0
2022 (9)86.811.072.7415.132.7725.341.03-23.133.163.653.1912.851.19-30.7912992.36
2021 (8)78.1534.932.3817.242.2115.11.3424.073.05-13.112.83-14.691.71-8.04126917.61
2020 (7)57.92-4.632.039.141.92-15.041.08-18.183.5014.433.31-10.921.86-14.2110794.66
2019 (6)60.739.61.864.492.260.441.32-8.973.06-4.663.72-8.352.17-16.941031-16.79
2018 (5)55.41-21.761.78-10.552.25-1.321.45-29.953.2114.324.0626.132.62-10.471239-1.98
2017 (4)70.8214.231.99-10.762.28-25.252.0723.212.81-21.883.22-34.562.927.8712647.39
2016 (3)62.0-3.42.2321.863.0518.681.687.693.6026.144.9222.852.7111.4811775.47
2015 (2)64.1812.661.8359.132.574.91.5618.182.8541.254.00-6.892.434.91111610.71
2014 (1)56.97-34.051.15-37.842.45-7.891.329.092.0204.3002.32010084.78

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