- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 22.67 | 1.43 | 7.59 | 0.91 | -14.15 | 19.74 | 0.92 | -34.75 | -39.07 | 0.58 | 16.0 | 41.46 | 4.01 | -15.36 | 11.29 | 4.06 | -35.67 | -43.37 | 2.56 | 14.36 | 31.48 | 7094 | 0.0 | -18.4 |
| 24Q2 (19) | 22.35 | 23.62 | 1.64 | 1.06 | 47.22 | 79.66 | 1.41 | 23.68 | -26.94 | 0.5 | 25.0 | 47.06 | 4.74 | 19.1 | 76.77 | 6.31 | 0.05 | -28.12 | 2.24 | 1.12 | 44.69 | 7094 | 0.0 | -18.4 |
| 24Q1 (18) | 18.08 | -4.74 | 5.24 | 0.72 | 4.35 | 30.91 | 1.14 | 4.59 | 23.91 | 0.4 | 2.56 | 17.65 | 3.98 | 9.54 | 24.39 | 6.31 | 9.79 | 17.74 | 2.21 | 7.67 | 11.79 | 7094 | 0.0 | -18.4 |
| 23Q4 (17) | 18.98 | -9.92 | -11.18 | 0.69 | -9.21 | -18.82 | 1.09 | -27.81 | -35.12 | 0.39 | -4.88 | -15.22 | 3.64 | 0.79 | -8.6 | 5.74 | -19.87 | -26.95 | 2.05 | 5.6 | -4.54 | 7094 | -18.4 | -18.4 |
| 23Q3 (16) | 21.07 | -4.18 | -8.95 | 0.76 | 28.81 | -13.64 | 1.51 | -21.76 | -5.03 | 0.41 | 20.59 | 5.13 | 3.61 | 34.44 | -5.15 | 7.17 | -18.35 | 4.3 | 1.95 | 25.85 | 15.46 | 8694 | 0.0 | 7.12 |
| 23Q2 (15) | 21.99 | 28.0 | -7.29 | 0.59 | 7.27 | -33.71 | 1.93 | 109.78 | 36.88 | 0.34 | 0.0 | -33.33 | 2.68 | -16.19 | -28.49 | 8.78 | 63.9 | 47.65 | 1.55 | -21.87 | -28.09 | 8694 | 0.0 | 7.12 |
| 23Q1 (14) | 17.18 | -19.61 | 0.12 | 0.55 | -35.29 | -16.67 | 0.92 | -45.24 | 0.0 | 0.34 | -26.09 | -2.86 | 3.20 | -19.51 | -16.76 | 5.36 | -31.88 | -0.12 | 1.98 | -8.06 | -2.97 | 8694 | 0.0 | 7.12 |
| 22Q4 (13) | 21.37 | -7.65 | 37.25 | 0.85 | -3.41 | 51.79 | 1.68 | 5.66 | 55.56 | 0.46 | 17.95 | 31.43 | 3.98 | 4.59 | 10.59 | 7.86 | 14.41 | 13.34 | 2.15 | 27.72 | -4.24 | 8694 | 7.12 | 7.12 |
| 22Q3 (12) | 23.14 | -2.45 | 83.36 | 0.88 | -1.12 | 60.0 | 1.59 | 12.77 | 93.9 | 0.39 | -23.53 | 14.71 | 3.80 | 1.35 | -12.74 | 6.87 | 15.59 | 5.75 | 1.69 | -21.61 | -37.44 | 8116 | 0.0 | 34.1 |
| 22Q2 (11) | 23.72 | 38.23 | 66.57 | 0.89 | 34.85 | 39.06 | 1.41 | 53.26 | 74.07 | 0.51 | 45.71 | 64.52 | 3.75 | -2.45 | -16.52 | 5.94 | 10.88 | 4.5 | 2.15 | 5.42 | -1.23 | 8116 | 0.0 | 34.1 |
| 22Q1 (10) | 17.16 | 10.21 | 48.31 | 0.66 | 17.86 | 32.0 | 0.92 | -14.81 | 17.95 | 0.35 | 0.0 | 9.38 | 3.85 | 6.94 | -11.0 | 5.36 | -22.71 | -20.47 | 2.04 | -9.27 | -26.25 | 8116 | 0.0 | 34.1 |
| 21Q4 (9) | 15.57 | 23.38 | 81.89 | 0.56 | 1.82 | 12.0 | 1.08 | 31.71 | 40.26 | 0.35 | 2.94 | -7.89 | 3.60 | -17.47 | -38.43 | 6.94 | 6.75 | -22.89 | 2.25 | -16.56 | -49.36 | 8116 | 34.1 | 34.1 |
| 21Q3 (8) | 12.62 | -11.38 | 49.7 | 0.55 | -14.06 | 17.02 | 0.82 | 1.23 | 6.49 | 0.34 | 9.68 | 3.03 | 4.36 | -3.03 | -21.83 | 6.50 | 14.23 | -28.86 | 2.69 | 23.76 | -31.18 | 6052 | 0.0 | -26.84 |
| 21Q2 (7) | 14.24 | 23.08 | 57.17 | 0.64 | 28.0 | 14.29 | 0.81 | 3.85 | 10.96 | 0.31 | -3.12 | -6.06 | 4.49 | 4.0 | -27.29 | 5.69 | -15.62 | -29.4 | 2.18 | -21.29 | -40.23 | 6052 | 0.0 | -26.84 |
| 21Q1 (6) | 11.57 | 35.16 | 1.85 | 0.5 | 0.0 | -23.08 | 0.78 | 1.3 | -2.5 | 0.32 | -15.79 | 77.78 | 4.32 | -26.02 | -24.47 | 6.74 | -25.05 | -4.27 | 2.77 | -37.7 | 74.55 | 6052 | 0.0 | -28.51 |
| 20Q4 (5) | 8.56 | 1.54 | -45.06 | 0.5 | 6.38 | -43.82 | 0.77 | 0.0 | -31.25 | 0.38 | 15.15 | 72.73 | 5.84 | 4.77 | 2.25 | 9.00 | -1.52 | 25.13 | 4.44 | 13.4 | 214.38 | 6052 | -26.84 | -28.51 |
| 20Q3 (4) | 8.43 | -6.95 | 0.0 | 0.47 | -16.07 | 0.0 | 0.77 | 5.48 | 0.0 | 0.33 | 0.0 | 0.0 | 5.58 | -9.8 | 0.0 | 9.13 | 13.36 | 0.0 | 3.91 | 7.47 | 0.0 | 8272 | 0.0 | 0.0 |
| 20Q2 (3) | 9.06 | -20.25 | 0.0 | 0.56 | -13.85 | 0.0 | 0.73 | -8.75 | 0.0 | 0.33 | 83.33 | 0.0 | 6.18 | 8.03 | 0.0 | 8.06 | 14.42 | 0.0 | 3.64 | 129.87 | 0.0 | 8272 | -2.29 | 0.0 |
| 20Q1 (2) | 11.36 | -27.09 | 0.0 | 0.65 | -26.97 | 0.0 | 0.8 | -28.57 | 0.0 | 0.18 | -18.18 | 0.0 | 5.72 | 0.16 | 0.0 | 7.04 | -2.04 | 0.0 | 1.58 | 12.21 | 0.0 | 8466 | 0.0 | 0.0 |
| 19Q4 (1) | 15.58 | 0.0 | 0.0 | 0.89 | 0.0 | 0.0 | 1.12 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 5.71 | 0.0 | 0.0 | 7.19 | 0.0 | 0.0 | 1.41 | 0.0 | 0.0 | 8466 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 79.21 | -7.24 | 2.59 | -20.8 | 5.45 | -2.68 | 1.48 | -13.95 | 3.27 | -14.62 | 6.88 | 4.91 | 1.87 | -7.24 | 8694 | 0.0 |
| 2022 (9) | 85.39 | 58.13 | 3.27 | 45.98 | 5.6 | 60.92 | 1.72 | 30.3 | 3.83 | -7.68 | 6.56 | 1.76 | 2.01 | -17.6 | 8694 | 7.12 |
| 2021 (8) | 54.0 | 44.31 | 2.24 | 2.75 | 3.48 | 13.36 | 1.32 | 6.45 | 4.15 | -28.8 | 6.44 | -21.45 | 2.44 | -26.23 | 8116 | 34.1 |
| 2020 (7) | 37.42 | -42.06 | 2.18 | -40.11 | 3.07 | -26.2 | 1.24 | 31.91 | 5.83 | 3.36 | 8.20 | 27.36 | 3.31 | 127.66 | 6052 | -26.84 |
| 2019 (6) | 64.58 | 7.1 | 3.64 | 2.25 | 4.16 | 10.34 | 0.94 | -2.08 | 5.64 | -4.53 | 6.44 | 3.03 | 1.46 | -8.57 | 8272 | -2.29 |
| 2018 (5) | 60.3 | 25.76 | 3.56 | 3.19 | 3.77 | 29.55 | 0.96 | 37.14 | 5.90 | -17.95 | 6.25 | 3.02 | 1.59 | 9.05 | 8466 | -4.52 |
| 2017 (4) | 47.95 | -2.22 | 3.45 | -4.96 | 2.91 | -0.34 | 0.7 | 1.45 | 7.19 | -2.8 | 6.07 | 1.92 | 1.46 | 3.76 | 8867 | 34.63 |
| 2016 (3) | 49.04 | -5.89 | 3.63 | -3.97 | 2.92 | -10.98 | 0.69 | -18.82 | 7.40 | 2.04 | 5.95 | -5.4 | 1.41 | -13.74 | 6586 | -7.11 |
| 2015 (2) | 52.11 | 7.64 | 3.78 | 18.87 | 3.28 | -4.09 | 0.85 | 28.79 | 7.25 | 10.43 | 6.29 | -10.9 | 1.63 | 19.64 | 7090 | -1.05 |
| 2014 (1) | 48.41 | 16.17 | 3.18 | 6.71 | 3.42 | 9.97 | 0.66 | -1.49 | 6.57 | 0 | 7.06 | 0 | 1.36 | 0 | 7165 | 0 |
