- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q2 (20) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 16.78 | 0.0 | 0.0 | 15.30 | 0.0 | 0.0 | 8.55 | 0.0 | 0.0 | 0 | 0 | 0 |
24Q1 (19) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 16.78 | 0.0 | 0.0 | 15.30 | 0.0 | 0.0 | 8.55 | 0.0 | 0.0 | 0 | 0 | 0 |
23Q4 (18) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 16.78 | 0.0 | 0.0 | 15.30 | 0.0 | 0.0 | 8.55 | 0.0 | 0.0 | 0 | 0 | 0 |
23Q3 (17) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 16.78 | 0.0 | 0.0 | 15.30 | 0.0 | 0.0 | 8.55 | 0.0 | 0.0 | 0 | 0 | 0 |
23Q2 (16) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 16.78 | 0.0 | 0.0 | 15.30 | 0.0 | 0.0 | 8.55 | 0.0 | 0.0 | 0 | 0 | 0 |
23Q1 (15) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 16.78 | 0.0 | 0.0 | 15.30 | 0.0 | 0.0 | 8.55 | 0.0 | 0.0 | 0 | 0 | 0 |
22Q4 (14) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 16.78 | 0.0 | 0.0 | 15.30 | 0.0 | 0.0 | 8.55 | 0.0 | 0.0 | 0 | 0 | 0 |
22Q3 (13) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 16.78 | 0.0 | 0.0 | 15.30 | 0.0 | 0.0 | 8.55 | 0.0 | 0.0 | 0 | 0 | 0 |
22Q2 (12) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 16.78 | 0.0 | 0.0 | 15.30 | 0.0 | 0.0 | 8.55 | 0.0 | 0.0 | 0 | 0 | 0 |
22Q1 (11) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 16.78 | 0.0 | 0.0 | 15.30 | 0.0 | 0.0 | 8.55 | 0.0 | 0.0 | 0 | 0 | 0 |
21Q4 (10) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 16.78 | 0.0 | 0.0 | 15.30 | 0.0 | 0.0 | 8.55 | 0.0 | 0.0 | 0 | 0 | 0 |
21Q3 (9) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 16.78 | 0.0 | 0.0 | 15.30 | 0.0 | 0.0 | 8.55 | 0.0 | 0.0 | 0 | 0 | 0 |
21Q2 (8) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 16.78 | 0.0 | 0.0 | 15.30 | 0.0 | 0.0 | 8.55 | 0.0 | 0.0 | 0 | 0 | -100.0 |
21Q1 (7) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 16.78 | 0.0 | 0.81 | 15.30 | 0.0 | 0.75 | 8.55 | 0.0 | 14.87 | 0 | 0 | -100.0 |
20Q4 (6) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 16.78 | 0.0 | 70.65 | 15.30 | 0.0 | 101.17 | 8.55 | 0.0 | 95.36 | 0 | 0 | -100.0 |
20Q3 (5) | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 16.78 | 0.0 | 37.03 | 15.30 | 0.0 | 62.68 | 8.55 | 0.0 | 58.77 | 0 | -100.0 | -100.0 |
20Q2 (4) | 6.08 | -11.24 | 0.0 | 1.02 | -10.53 | 0.0 | 0.93 | -10.58 | 0.0 | 0.52 | 1.96 | 0.0 | 16.78 | 0.81 | 0.0 | 15.30 | 0.75 | 0.0 | 8.55 | 14.87 | 0.0 | 721 | 49.28 | 0.0 |
20Q1 (3) | 6.85 | -47.39 | 0.0 | 1.14 | -10.94 | 0.0 | 1.04 | 5.05 | 0.0 | 0.51 | -10.53 | 0.0 | 16.64 | 69.28 | 0.0 | 15.18 | 99.67 | 0.0 | 7.45 | 70.07 | 0.0 | 483 | 0.0 | 0.0 |
19Q4 (2) | 13.02 | 27.52 | 0.0 | 1.28 | 2.4 | 0.0 | 0.99 | 3.12 | 0.0 | 0.57 | 3.64 | 0.0 | 9.83 | -19.7 | 0.0 | 7.60 | -19.13 | 0.0 | 4.38 | -18.73 | 0.0 | 483 | 0.0 | 0.0 |
19Q3 (1) | 10.21 | 0.0 | 0.0 | 1.25 | 0.0 | 0.0 | 0.96 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 12.24 | 0.0 | 0.0 | 9.40 | 0.0 | 0.0 | 5.39 | 0.0 | 0.0 | 483 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2019 (10) | 40.54 | 6.15 | 4.98 | 2.47 | 3.85 | -2.53 | 2.12 | 6.0 | 12.28 | -3.47 | 9.50 | -8.18 | 5.23 | -0.14 | 483 | 0.0 |
2018 (9) | 38.19 | 40.66 | 4.86 | 51.4 | 3.95 | 130.99 | 2.0 | 78.57 | 12.73 | 7.63 | 10.34 | 64.22 | 5.24 | 26.95 | 483 | 36.06 |
2017 (8) | 27.15 | 14.9 | 3.21 | 25.39 | 1.71 | 26.67 | 1.12 | -4.27 | 11.82 | 9.13 | 6.30 | 10.24 | 4.13 | -16.68 | 355 | -3.01 |
2016 (7) | 23.63 | 47.6 | 2.56 | 54.22 | 1.35 | 80.0 | 1.17 | 72.06 | 10.83 | 4.49 | 5.71 | 21.96 | 4.95 | 16.57 | 366 | 61.23 |
2015 (6) | 16.01 | -10.71 | 1.66 | 0.61 | 0.75 | -2.6 | 0.68 | -1.45 | 10.37 | 12.67 | 4.68 | 9.08 | 4.25 | 10.37 | 227 | 39.26 |
2014 (5) | 17.93 | 168.41 | 1.65 | 70.1 | 0.77 | 18.46 | 0.69 | 38.0 | 9.20 | -36.63 | 4.29 | -55.87 | 3.85 | -48.59 | 163 | 5.16 |
2013 (4) | 6.68 | 0 | 0.97 | 0 | 0.65 | 0 | 0.5 | 0 | 14.52 | 0 | 9.73 | 0 | 7.49 | 0 | 155 | 0 |