- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 5.45 | 10.55 | -0.18 | 0.15 | 7.14 | -31.82 | 0.26 | 62.5 | -3.7 | 0 | 0 | 0 | 2.75 | -3.08 | -31.69 | 4.77 | 47.0 | -3.53 | 0.00 | 0 | 0 | 260 | 0.0 | 0.0 |
| 24Q3 (19) | 4.93 | 0.61 | -10.85 | 0.14 | 0.0 | 7.69 | 0.16 | -5.88 | -15.79 | 0 | 0 | 0 | 2.84 | -0.61 | 20.8 | 3.25 | -6.46 | -5.54 | 0.00 | 0 | 0 | 260 | 0.0 | -0.76 |
| 24Q2 (18) | 4.9 | -6.13 | -30.89 | 0.14 | 0.0 | -56.25 | 0.17 | 0.0 | -5.56 | 0 | 0 | 0 | 2.86 | 6.53 | -36.7 | 3.47 | 6.53 | 36.66 | 0.00 | 0 | 0 | 260 | 0.0 | -0.76 |
| 24Q1 (17) | 5.22 | -4.4 | -48.21 | 0.14 | -36.36 | -65.85 | 0.17 | -37.04 | -5.56 | 0 | 0 | 0 | 2.68 | -33.44 | -34.06 | 3.26 | -34.14 | 82.38 | 0.00 | 0 | 0 | 260 | 0.0 | -0.76 |
| 23Q4 (16) | 5.46 | -1.27 | -30.45 | 0.22 | 69.23 | -18.52 | 0.27 | 42.11 | 28.57 | 0 | 0 | 0 | 4.03 | 71.4 | 17.15 | 4.95 | 43.93 | 84.85 | 0.00 | 0 | 0 | 260 | -0.76 | -0.76 |
| 23Q3 (15) | 5.53 | -22.0 | 2.03 | 0.13 | -59.38 | -13.33 | 0.19 | 5.56 | 46.15 | 0 | 0 | 0 | 2.35 | -47.91 | -15.06 | 3.44 | 35.33 | 43.25 | 0.00 | 0 | 0 | 262 | 0.0 | 4.38 |
| 23Q2 (14) | 7.09 | -29.66 | 55.14 | 0.32 | -21.95 | 146.15 | 0.18 | 0.0 | 38.46 | 0 | 0 | 0 | 4.51 | 10.96 | 58.66 | 2.54 | 42.17 | -10.75 | 0.00 | 0 | 0 | 262 | 0.0 | 4.38 |
| 23Q1 (13) | 10.08 | 28.41 | 111.76 | 0.41 | 51.85 | 241.67 | 0.18 | -14.29 | 28.57 | 0 | 0 | 0 | 4.07 | 18.26 | 61.34 | 1.79 | -33.25 | -39.29 | 0.00 | 0 | 0 | 262 | 0.0 | 4.38 |
| 22Q4 (12) | 7.85 | 44.83 | 29.32 | 0.27 | 80.0 | 58.82 | 0.21 | 61.54 | -8.7 | 0 | 0 | 0 | 3.44 | 24.28 | 22.81 | 2.68 | 11.53 | -29.4 | 0.00 | 0 | 0 | 262 | 4.38 | 4.38 |
| 22Q3 (11) | 5.42 | 18.6 | -4.58 | 0.15 | 15.38 | 7.14 | 0.13 | 0.0 | -13.33 | 0 | 0 | 0 | 2.77 | -2.71 | 12.28 | 2.40 | -15.68 | -9.18 | 0.00 | 0 | 0 | 251 | 0.0 | -3.46 |
| 22Q2 (10) | 4.57 | -3.99 | -17.36 | 0.13 | 8.33 | -7.14 | 0.13 | -7.14 | -7.14 | 0 | 0 | 0 | 2.84 | 12.84 | 12.36 | 2.84 | -3.28 | 12.36 | 0.00 | 0 | 0 | 251 | 0.0 | -3.46 |
| 22Q1 (9) | 4.76 | -21.58 | -36.11 | 0.12 | -29.41 | -25.0 | 0.14 | -39.13 | 0.0 | 0 | 0 | 0 | 2.52 | -9.99 | 17.38 | 2.94 | -22.38 | 56.51 | 0.00 | 0 | 0 | 251 | 0.0 | -3.46 |
| 21Q4 (8) | 6.07 | 6.87 | -21.27 | 0.17 | 21.43 | 6.25 | 0.23 | 53.33 | 27.78 | 0 | 0 | 0 | 2.80 | 13.63 | 34.96 | 3.79 | 43.48 | 62.3 | 0.00 | 0 | 0 | 251 | -3.46 | -3.46 |
| 21Q3 (7) | 5.68 | 2.71 | -19.66 | 0.14 | 0.0 | -39.13 | 0.15 | 7.14 | 275.0 | 0 | 0 | 0 | 2.46 | -2.64 | -24.23 | 2.64 | 4.31 | 366.77 | 0.00 | 0 | 0 | 260 | 0.0 | -7.14 |
| 21Q2 (6) | 5.53 | -25.77 | 18.67 | 0.14 | -12.5 | 55.56 | 0.14 | 0.0 | -22.22 | 0 | 0 | 0 | 2.53 | 17.88 | 31.08 | 2.53 | 34.72 | -34.46 | 0.00 | 0 | 0 | 260 | 0.0 | -7.14 |
| 21Q1 (5) | 7.45 | -3.37 | 52.35 | 0.16 | 0.0 | 6.67 | 0.14 | -22.22 | 0.0 | 0 | 0 | 0 | 2.15 | 3.49 | -29.99 | 1.88 | -19.51 | -34.36 | 0.00 | 0 | 0 | 260 | 0.0 | -7.14 |
| 20Q4 (4) | 7.71 | 9.05 | 0.0 | 0.16 | -30.43 | 0.0 | 0.18 | 350.0 | 0.0 | 0 | 0 | 0.0 | 2.08 | -36.21 | 0.0 | 2.33 | 312.65 | 0.0 | 0.00 | 0 | 0.0 | 260 | -7.14 | 0.0 |
| 20Q3 (3) | 7.07 | 51.72 | 0.0 | 0.23 | 155.56 | 0.0 | 0.04 | -77.78 | 0.0 | 0 | 0 | 0.0 | 3.25 | 68.44 | 0.0 | 0.57 | -85.35 | 0.0 | 0.00 | 0 | 0.0 | 280 | 0.0 | 0.0 |
| 20Q2 (2) | 4.66 | -4.7 | 0.0 | 0.09 | -40.0 | 0.0 | 0.18 | 28.57 | 0.0 | 0 | 0 | 0.0 | 1.93 | -37.04 | 0.0 | 3.86 | 34.92 | 0.0 | 0.00 | 0 | 0.0 | 280 | 0.0 | 0.0 |
| 20Q1 (1) | 4.89 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.07 | 0.0 | 0.0 | 2.86 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 280 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 20.5 | -27.2 | 0.56 | -48.15 | 0.76 | -6.17 | 0 | 0 | 2.73 | -28.77 | 3.71 | 28.89 | 0.00 | 0 | 260 | 0.0 |
| 2023 (9) | 28.16 | 24.66 | 1.08 | 61.19 | 0.81 | 32.79 | 0 | 0 | 3.84 | 29.31 | 2.88 | 6.52 | 0.00 | 0 | 260 | -0.76 |
| 2022 (8) | 22.59 | -8.65 | 0.67 | 9.84 | 0.61 | -7.58 | 0 | 0 | 2.97 | 20.24 | 2.70 | 1.18 | 0.00 | 0 | 262 | 4.38 |
| 2021 (7) | 24.73 | 1.6 | 0.61 | -1.61 | 0.66 | 24.53 | 0 | 0 | 2.47 | -3.16 | 2.67 | 22.56 | 0.00 | 0 | 251 | -3.46 |
| 2020 (6) | 24.34 | -8.87 | 0.62 | 1.64 | 0.53 | -1.85 | 0 | 0 | 2.55 | 11.54 | 2.18 | 7.7 | 0.00 | 0 | 260 | -7.14 |
| 2019 (5) | 26.71 | -1.51 | 0.61 | -32.22 | 0.54 | -10.0 | 0 | 0 | 2.28 | -31.18 | 2.02 | -8.62 | 0.00 | 0 | 280 | 7.28 |
| 2018 (4) | 27.12 | 3.12 | 0.9 | -21.05 | 0.6 | 13.21 | 0 | 0 | 3.32 | -23.44 | 2.21 | 9.78 | 0.00 | 0 | 261 | 2.35 |
| 2017 (3) | 26.3 | -7.56 | 1.14 | 14.0 | 0.53 | -28.38 | 0 | 0 | 4.33 | 23.32 | 2.02 | -22.52 | 0.00 | 0 | 255 | -2.3 |
| 2016 (2) | 28.45 | 51.9 | 1.0 | 14.94 | 0.74 | 34.55 | 0 | 0 | 3.51 | -24.33 | 2.60 | -11.42 | 0.00 | 0 | 261 | -5.43 |
| 2015 (1) | 18.73 | -56.29 | 0.87 | -55.15 | 0.55 | -28.57 | 0 | 0 | 4.64 | 0 | 2.94 | 0 | 0.00 | 0 | 276 | -27.94 |
