- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 3.83 | -0.52 | -2.54 | 0.17 | 0.0 | 6.25 | 0.16 | 0.0 | -5.88 | 0.04 | -20.0 | -20.0 | 4.44 | 0.52 | 9.02 | 4.18 | 0.52 | -3.42 | 1.04 | -19.58 | -17.91 | 121 | 0.0 | 4.31 |
| 24Q2 (19) | 3.85 | 2.12 | 4.34 | 0.17 | 6.25 | 6.25 | 0.16 | -11.11 | -5.88 | 0.05 | 0.0 | 25.0 | 4.42 | 4.04 | 1.83 | 4.16 | -12.96 | -9.79 | 1.30 | -2.08 | 19.81 | 121 | 0.0 | 4.31 |
| 24Q1 (18) | 3.77 | -10.66 | 9.59 | 0.16 | -11.11 | 14.29 | 0.18 | 5.88 | 12.5 | 0.05 | 0.0 | 25.0 | 4.24 | -0.5 | 4.28 | 4.77 | 18.52 | 2.65 | 1.33 | 11.94 | 14.06 | 121 | 0.0 | 4.31 |
| 23Q4 (17) | 4.22 | 7.38 | 19.55 | 0.18 | 12.5 | 0.0 | 0.17 | 0.0 | 13.33 | 0.05 | 0.0 | 25.0 | 4.27 | 4.77 | -16.35 | 4.03 | -6.87 | -5.2 | 1.18 | -6.87 | 4.56 | 121 | 4.31 | 4.31 |
| 23Q3 (16) | 3.93 | 6.5 | 33.67 | 0.16 | 0.0 | 14.29 | 0.17 | 0.0 | 13.33 | 0.05 | 25.0 | 25.0 | 4.07 | -6.11 | -14.5 | 4.33 | -6.11 | -15.22 | 1.27 | 17.37 | -6.49 | 116 | 0.0 | -46.3 |
| 23Q2 (15) | 3.69 | 7.27 | 9.17 | 0.16 | 14.29 | 14.29 | 0.17 | 6.25 | 6.25 | 0.04 | 0.0 | 33.33 | 4.34 | 6.54 | 4.68 | 4.61 | -0.95 | -2.68 | 1.08 | -6.78 | 22.13 | 116 | 0.0 | -46.3 |
| 23Q1 (14) | 3.44 | -2.55 | 5.85 | 0.14 | -22.22 | -6.67 | 0.16 | 6.67 | -5.88 | 0.04 | 0.0 | 0.0 | 4.07 | -20.19 | -11.82 | 4.65 | 9.46 | -11.08 | 1.16 | 2.62 | -5.52 | 116 | 0.0 | -46.3 |
| 22Q4 (13) | 3.53 | 20.07 | 5.69 | 0.18 | 28.57 | 50.0 | 0.15 | 0.0 | 25.0 | 0.04 | 0.0 | 0.0 | 5.10 | 7.08 | 41.93 | 4.25 | -16.71 | 18.27 | 1.13 | -16.71 | -5.38 | 116 | -46.3 | -46.3 |
| 22Q3 (12) | 2.94 | -13.02 | -7.55 | 0.14 | 0.0 | 7.69 | 0.15 | -6.25 | 7.14 | 0.04 | 33.33 | 0.0 | 4.76 | 14.97 | 16.48 | 5.10 | 7.78 | 15.89 | 1.36 | 53.29 | 8.16 | 216 | 0.0 | 0.0 |
| 22Q2 (11) | 3.38 | 4.0 | 7.64 | 0.14 | -6.67 | -12.5 | 0.16 | -5.88 | 14.29 | 0.03 | -25.0 | -25.0 | 4.14 | -10.26 | -18.71 | 4.73 | -9.5 | 6.17 | 0.89 | -27.88 | -30.33 | 216 | 0.0 | 0.0 |
| 22Q1 (10) | 3.25 | -2.69 | 21.72 | 0.15 | 25.0 | 15.38 | 0.17 | 41.67 | 41.67 | 0.04 | 0.0 | 100.0 | 4.62 | 28.46 | -5.21 | 5.23 | 45.59 | 16.38 | 1.23 | 2.77 | 64.31 | 216 | 0.0 | 0.0 |
| 21Q4 (9) | 3.34 | 5.03 | 22.79 | 0.12 | -7.69 | -7.69 | 0.12 | -14.29 | 9.09 | 0.04 | 0.0 | 33.33 | 3.59 | -12.11 | -24.83 | 3.59 | -18.39 | -11.16 | 1.20 | -4.79 | 8.58 | 216 | 0.0 | 0.0 |
| 21Q3 (8) | 3.18 | 1.27 | 23.74 | 0.13 | -18.75 | 8.33 | 0.14 | 0.0 | 27.27 | 0.04 | 0.0 | 33.33 | 4.09 | -19.77 | -12.45 | 4.40 | -1.26 | 2.86 | 1.26 | -1.26 | 7.76 | 216 | 0.0 | 0.0 |
| 21Q2 (7) | 3.14 | 17.6 | 50.24 | 0.16 | 23.08 | 45.45 | 0.14 | 16.67 | 40.0 | 0.04 | 100.0 | 33.33 | 5.10 | 4.65 | -3.18 | 4.46 | -0.8 | -6.82 | 1.27 | 70.06 | -11.25 | 216 | 0.0 | 0.0 |
| 21Q1 (6) | 2.67 | -1.84 | 24.77 | 0.13 | 0.0 | 18.18 | 0.12 | 9.09 | 9.09 | 0.02 | -33.33 | -33.33 | 4.87 | 1.87 | -5.28 | 4.49 | 11.13 | -12.56 | 0.75 | -32.08 | -46.57 | 216 | 0.0 | 0.0 |
| 20Q4 (5) | 2.72 | 5.84 | 2.64 | 0.13 | 8.33 | -7.14 | 0.11 | 0.0 | 0.0 | 0.03 | 0.0 | -25.0 | 4.78 | 2.36 | -9.53 | 4.04 | -5.51 | -2.57 | 1.10 | -5.51 | -26.93 | 216 | 0.0 | 0.0 |
| 20Q3 (4) | 2.57 | 22.97 | 0.0 | 0.12 | 9.09 | 0.0 | 0.11 | 10.0 | 0.0 | 0.03 | 0.0 | 0.0 | 4.67 | -11.28 | 0.0 | 4.28 | -10.54 | 0.0 | 1.17 | -18.68 | 0.0 | 216 | 0.0 | 0.0 |
| 20Q2 (3) | 2.09 | -2.34 | 0.0 | 0.11 | 0.0 | 0.0 | 0.1 | -9.09 | 0.0 | 0.03 | 0.0 | 0.0 | 5.26 | 2.39 | 0.0 | 4.78 | -6.92 | 0.0 | 1.44 | 2.39 | 0.0 | 216 | 0.0 | 0.0 |
| 20Q1 (2) | 2.14 | -19.25 | 0.0 | 0.11 | -21.43 | 0.0 | 0.11 | 0.0 | 0.0 | 0.03 | -25.0 | 0.0 | 5.14 | -2.7 | 0.0 | 5.14 | 23.83 | 0.0 | 1.40 | -7.13 | 0.0 | 216 | 0.0 | 0.0 |
| 19Q4 (1) | 2.65 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 5.28 | 0.0 | 0.0 | 4.15 | 0.0 | 0.0 | 1.51 | 0.0 | 0.0 | 216 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 15.27 | 16.48 | 0.64 | 4.92 | 0.67 | 6.35 | 0.19 | 26.67 | 4.19 | -9.92 | 4.39 | -8.69 | 1.24 | 8.75 | 121 | 4.31 |
| 2022 (9) | 13.11 | 6.33 | 0.61 | 12.96 | 0.63 | 23.53 | 0.15 | 7.14 | 4.65 | 6.24 | 4.81 | 16.18 | 1.14 | 0.77 | 116 | -46.3 |
| 2021 (8) | 12.33 | 29.38 | 0.54 | 14.89 | 0.51 | 18.6 | 0.14 | 7.69 | 4.38 | -11.2 | 4.14 | -8.33 | 1.14 | -16.76 | 216 | 0.0 |
| 2020 (7) | 9.53 | -10.09 | 0.47 | -7.84 | 0.43 | -4.44 | 0.13 | 0.0 | 4.93 | 2.5 | 4.51 | 6.28 | 1.36 | 11.23 | 216 | 0.0 |
| 2019 (6) | 10.6 | -6.94 | 0.51 | 0.0 | 0.45 | -6.25 | 0.13 | 0.0 | 4.81 | 7.45 | 4.25 | 0.74 | 1.23 | 7.45 | 216 | 0.0 |
| 2018 (5) | 11.39 | 9.84 | 0.51 | 6.25 | 0.48 | -9.43 | 0.13 | 116.67 | 4.48 | -3.26 | 4.21 | -17.54 | 1.14 | 97.26 | 216 | 0.0 |
| 2017 (4) | 10.37 | 2.37 | 0.48 | -20.0 | 0.53 | 6.0 | 0.06 | 20.0 | 4.63 | -21.85 | 5.11 | 3.55 | 0.58 | 17.22 | 216 | 0.0 |
| 2016 (3) | 10.13 | -6.55 | 0.6 | -44.44 | 0.5 | -51.92 | 0.05 | -28.57 | 5.92 | -40.55 | 4.94 | -48.55 | 0.49 | -23.57 | 216 | 0.0 |
| 2015 (2) | 10.84 | -20.99 | 1.08 | -11.48 | 1.04 | 4.0 | 0.07 | -12.5 | 9.96 | 12.04 | 9.59 | 31.63 | 0.65 | 10.75 | 216 | -5.26 |
| 2014 (1) | 13.72 | -1.65 | 1.22 | -10.95 | 1.0 | -4.76 | 0.08 | -11.11 | 8.89 | 0 | 7.29 | 0 | 0.58 | 0 | 228 | -20.56 |
