玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)6.52-3.836.890.010.00.00.4117.140.00.060.0-14.290.153.99-6.446.2921.81-6.440.923.99-19.81196-1.01-1.01
24Q3 (19)6.7810.243.670.01-50.0-50.00.352.94-5.410.060.00.00.15-54.65-51.775.16-6.62-8.750.88-9.29-3.541980.00
24Q2 (18)6.157.33-6.820.020.0100.00.346.253.030.06-14.2920.00.33-6.83114.635.53-1.0110.570.98-20.1428.781980.00
24Q1 (17)5.73-6.07-27.740.02100.0100.00.32-21.956.670.070.040.00.35112.91176.795.58-16.9147.621.226.4693.751980.00
23Q4 (16)6.1-6.73-34.270.01-50.0-83.330.4110.810.00.0716.6740.00.16-46.39-74.646.7218.852.131.1525.08112.9819800
23Q3 (15)6.54-0.91-27.330.02100.0-66.670.3712.12-15.910.0620.050.00.31101.83-54.135.6613.1515.720.9221.1106.42000
23Q2 (14)6.6-16.7714.780.010.0-83.330.3310.057.140.050.025.00.1520.15-85.485.0032.1736.90.7620.158.9000
23Q1 (13)7.93-14.5573.140.01-83.33-83.330.3-26.8366.670.050.025.00.13-80.5-90.373.78-14.37-3.740.6317.02-27.81000
22Q4 (12)9.283.1193.330.060.00.00.41-6.8270.830.0525.00.00.65-3.02-48.284.42-9.63-11.640.5421.23-48.2800-100.0
22Q3 (11)9.056.5251.010.060.020.00.44109.5262.960.040.033.330.67-36.11-20.534.8933.867.920.44-36.11-11.700-100.0
22Q2 (10)5.7525.5511.00.060.020.00.2116.67-19.230.040.033.331.04-20.358.13.65-7.07-27.240.70-20.3520.1200-100.0
22Q1 (9)4.58-4.5813.650.060.020.00.18-25.0-21.740.04-20.033.331.314.85.593.93-21.4-31.140.87-16.1617.320-100.0-100.0
21Q4 (8)4.8-19.461.910.0620.020.00.24-11.11-27.270.0566.67400.01.2549.017.755.0010.37-28.641.04106.94390.621510.00.0
21Q3 (7)5.9615.0621.880.050.00.00.273.85-18.180.030.0200.00.84-13.09-17.954.53-9.74-32.870.50-13.09146.141510.00.0
21Q2 (6)5.1828.5411.160.050.0-16.670.2613.04160.00.030.0200.00.97-22.2-25.035.02-12.05133.90.58-22.2169.881510.00.0
21Q1 (5)4.03-14.44-3.360.050.0-16.670.23-30.315.00.03200.0200.01.2416.87-13.775.71-18.5419.00.74250.62210.421510.00.0
20Q4 (4)4.71-3.680.00.050.00.00.330.00.00.010.00.01.063.820.07.013.820.00.213.820.01510.00.0
20Q3 (3)4.894.940.00.05-16.670.00.33230.00.00.010.00.01.02-20.590.06.75214.480.00.20-4.70.01510.00.0
20Q2 (2)4.6611.750.00.060.00.00.1-50.00.00.010.00.01.29-10.520.02.15-55.260.00.21-10.520.01510.00.0
20Q1 (1)4.170.00.00.060.00.00.20.00.00.010.00.01.440.00.04.800.00.00.240.00.01510.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)25.18-7.320.05-16.671.410.710.2513.640.20-10.085.608.670.9922.62196-1.01
2023 (9)27.17-5.030.06-75.01.413.820.2229.410.22-73.685.1519.850.8136.271980
2022 (8)28.6143.190.2414.291.2323.00.1721.430.84-20.194.30-14.10.59-15.200
2021 (7)19.988.410.21-8.71.04.170.14180.01.05-15.785.01-3.910.70158.281510.0
2020 (6)18.4313.070.230.00.969.090.05-16.671.25-11.565.21-3.520.27-26.31510.0
2019 (5)16.3-8.380.2321.050.88-10.20.06-14.291.4132.125.40-2.00.37-6.451510.0
2018 (4)17.799.340.1958.330.9811.360.070.01.0744.815.511.850.39-8.541510.0
2017 (3)16.2723.820.12-36.840.881.150.07-22.220.74-48.995.41-18.310.43-37.191510.0
2016 (2)13.14-2.380.19137.50.8712.990.09200.01.45143.286.6215.740.68207.31151-3.82
2015 (1)13.46-3.370.08300.00.77-1.280.0300.5905.7200.22015733.05

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