玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)7.4432.86-10.250.35-2.780.00.4911.36-2.00004.70-26.8211.426.59-16.189.20.00008920.00.0
24Q3 (19)5.6-22.22-39.330.360.0-14.290.44-8.330.00006.4328.5741.287.8617.8664.820.00008920.0-23.96
24Q2 (18)7.214.83-16.180.3612.5-14.290.4820.00.00005.00-2.032.266.674.519.310.00008920.0-23.96
24Q1 (17)6.27-24.37-39.880.32-8.57-25.580.4-20.0-11.110005.1020.8823.796.385.7747.860.00008920.0-23.96
23Q4 (16)8.29-10.18-43.490.35-16.67-46.150.513.64-25.370004.22-7.22-4.716.0326.5232.060.0000892-23.96-23.96
23Q3 (15)9.237.45-45.550.420.0-36.360.44-8.33-15.380004.55-6.9316.864.77-14.6955.390.000011730.010.45
23Q2 (14)8.59-17.64-33.820.42-2.33-32.260.486.676.670004.8918.62.365.5929.5161.180.000011730.010.45
23Q1 (13)10.43-28.9-7.780.43-33.85-32.810.45-32.84-8.160004.12-6.95-27.144.31-5.53-0.410.000011730.010.45
22Q4 (12)14.67-13.455.160.65-1.52-1.520.6728.8517.540004.4313.79-6.354.5748.8711.770.0000117310.4510.45
22Q3 (11)16.9530.5936.140.666.4511.860.5215.5618.180003.89-18.48-17.833.07-11.51-13.190.000010620.08.15
22Q2 (10)12.9814.7722.570.62-3.1224.00.45-8.162.270004.78-15.591.173.47-19.98-16.560.000010620.08.15
22Q1 (9)11.31-18.9223.610.64-3.0318.520.49-14.0419.510005.6619.6-4.124.336.03-3.310.000010620.08.15
21Q4 (8)13.9512.0537.570.6611.86-7.040.5729.5583.870004.73-0.16-32.434.0915.6233.650.000010628.158.15
21Q3 (7)12.4517.563.750.5918.047.50.440.0-32.310004.740.3742.173.53-14.94-34.750.00009820.0228.43
21Q2 (6)10.5915.743.020.5-7.41-15.250.447.32-29.030004.72-20.0-17.734.15-7.28-31.110.00009820.0228.43
21Q1 (5)9.15-9.7617.160.54-23.9450.00.4132.26-24.070005.90-15.7128.034.4846.57-35.190.00009820.0228.43
20Q4 (4)10.14-15.50.00.7177.50.00.31-52.310.0000.07.00110.060.03.06-43.560.00.0000.0982228.430.0
20Q3 (3)12.016.730.00.4-32.20.00.654.840.0000.03.33-41.920.05.42-10.190.00.0000.02990.00.0
20Q2 (2)10.2831.630.00.5963.890.00.6214.810.0000.05.7424.510.06.03-12.770.00.0000.02990.00.0
20Q1 (1)7.810.00.00.360.00.00.540.00.000.00.04.610.00.06.910.00.00.000.00.02990.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)26.5-27.51.4-13.041.81-2.69005.2819.936.8334.220.0008920.0
2023 (9)36.55-34.631.61-37.351.86-12.68004.40-4.175.0933.580.000892-23.96
2022 (8)55.9121.172.5711.742.1313.9004.60-7.793.81-6.00.000117310.45
2021 (7)46.1414.692.35.991.87-6.97004.98-7.594.05-18.880.00010628.15
2020 (6)40.23-0.842.1712.442.01-18.95005.3913.395.00-18.270.000982228.43
2019 (5)40.573.231.93-16.092.4814.29004.76-18.716.1110.710.0002990.0
2018 (4)39.3-8.522.330.682.1716.04005.8542.855.5226.850.0002997.17
2017 (3)42.96-5.711.76-11.111.87-2.09004.10-5.734.353.830.000279-81.88
2016 (2)45.56-25.251.98-24.431.91-27.1004.351.14.19-2.470.00015400.0
2015 (1)60.9542.842.6225.362.6215.93004.3004.3000.00015400.0

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